Yuchai: Meaning behind the sales figures

Although China's economic growth rate declined in the first half of 2009, macroeconomic policies are continuously expanding domestic demand and stimulating economic development. Therefore, the market Yuchai is facing is also doomed not to decline in an all-round manner, but rather to exhibit obvious structural features.

Under the guidance of the overall development idea of ​​“knowing crisis, practicing internal strength, superior products, seizing the market, and retaining stamina”, Yuchai Sales Company has faced the crisis and seized the opportunity to sell over 60,000 units for two consecutive months, and accumulated sales have achieved positive growth. The market share has further increased, and the "Yuchai phenomenon," which has risen against the trend, has again been staged. Both sales and sales have exceeded the level of the same period in 2008.

From January to August 2009, Yuchai produced and sold 320,000 engines. For Yuchai Group, the implication behind the numbers is not just quantitative breakthroughs, but also breakthroughs in corporate beliefs and will.

Calm

When the global automotive industry under the turmoil of Wall Street blew on a haze and the Chinese auto market fell for a few months in a row, Yu Ping, chairman of the board of directors of Yuchai Group, believes that there are dangers and opportunities in the crisis. Dangers and opportunities are possible. Transformed, as long as they have firm confidence, effective measures and proper methods, they can turn crisis into an opportunity for development.

Based on the dialectical understanding of the crisis, since the fourth quarter of 2008, Yuchai has carried out education on the situation and responsibilities, established a crisis culture, and vigorously adjusted the product structure of the market structure. At the end of 2008, Yuchai Group ended the annual sales of 20.988 billion yuan, fulfilling the set target of “rebuilding a Yuchao within three years” as scheduled; the engine production and sales reached 550,000 units, and maintained the first domestic production and sales volume in the same industry for eight years. Deduced another "Yuchai phenomenon" after 2005.

In obtaining such good results, Yuchai did not feel complacent, but instead carefully established the 2009 operating policy as "internal training, building, and development." Internally, Yuchai is committed to the adjustment of industrial product structure, the improvement of product quality, talent cultivation, risk control, cost reduction, responsibility enhancement, and cultural planting, which solidify the development foundation and enhance the competitiveness; Yuchai, Yuchai The Group is committed to building new market growth points in terms of product market development and expansion of financing channels, which enhances the company’s development potential.

At the same time, Yuchai has actively carried out in-depth study and practice of the scientific development concept. It closely focuses on the theme of “internal training, building hardships, conquering difficulties, promoting scientific development, and building an international Yuchai” and “operational optimization projects, independent innovation projects, and teams. The construction project and the people's livelihood improvement project are the carrier. It closely integrates the study and practice activities with the development of the company's management, further solidifies the concept of scientific development, and clarifies the development thinking of the company's scientific, group, and internationalization, and effectively responds to the enterprise. Crisis and sustainable development have laid a solid theoretical foundation.

Seize the opportunity

By seizing the country’s 4 trillion investment to drive infrastructure construction projects, car-to-country policies, cancellation of road maintenance fees, return of rural migrants, and government subsidies for agricultural machinery, the new opportunities brought about by Yuchai’s scientific market segmentation , Constantly optimizing the service network, making service and accessories guarantee capabilities generally improved, and continuing to maintain service advantages in the industry.

Since February 2009, Yuchai has ushered in a historic opportunity for development. Engine production orders have soared. Among them, Yuchai Machinery Co., Ltd. had production orders as high as 50,000 units in February. Orders in March exceeded 7 Million, the production workshop reproduces the busy and pleasant scene.

Yuchai has seized the new opportunities brought by the country’s 4 trillion investment to drive infrastructure construction projects, car-to-countryside policies, cancellation of road maintenance fees, migrant workers’ return to home businesses, and government subsidies for agricultural machinery. Focus on market personality and scientifically segment In the market, special markets such as “New Rural Construction”, “Automobile Going to the Countryside”, “Yellow Labeled Vehicle”, “Engineering Construction”, and “Hybrid Power” have been used to operate important markets; at the same time, the service network has been continuously optimized to enhance the depth of network coverage. Good Country 3 service capacity building has enabled the general improvement of service and accessories support capabilities and continued to maintain service advantages in the industry.

It is precisely because the sales system has stepped on the policy rhythm and the market reaction ability and team synergy ability have been further strengthened. Under the circumstances that the industry market is generally low, Yuchai Machinery Co., Ltd. has achieved a lot in the market segments such as trucks, passenger cars, and general aircraft. Philippine's sales performance: In the truck segment, in the event of a significant decline in terminal demand, in the first half of 2009, it sold a total of 168,000 units of engines, a year-on-year increase of 10%. Even in the off-season, June sales still achieved a good 16.5% year-on-year growth. In the passenger car sector, Yuchai’s engine maintained its market advantage and its bus manufacturers’ proportions were still further enhanced in the cold winter of the passenger vehicle industry. Sales of non-vehicle machine plates (through-machine plates) were refreshed on a monthly basis, including a breakthrough in April. The million-unit mark, cumulative sales in the first half of 2009 increased by 18% year-on-year, exceeding the company's total in 2008.

In the first half of 2009, Yuchai Machinery Co., Ltd. accumulated a total of more than 250,000 engines, an increase of 3% year-on-year, and cumulative sales increased by 3% year-on-year. At the same time, the quality of marketing has also leapt to a new level. For example, the rate of on-time delivery of orders has greatly increased, the time for order feedback has been shortened, the structure of stocks has been optimized, the normalization of receipts has been advanced, and the organization and labor division have become clearer and more reasonable. Marketing volume and quality double breakthrough.

In addition to the engine segment, the Yuchai Group Construction Machinery, Logistics and Electrical Machinery segment also achieved gratifying results, of which the construction machinery segment realized a tax-inclusive sales income of 1.018 billion yuan, a year-on-year increase of nearly 50%. The entire Yuchai Group achieved tax-inclusive sales income of 12.856 billion yuan in the first half of the year. At the same time, the brand value of Yuchai Group increased by 761 million yuan compared with 2008, ranking 111th on the list of China's 500 Most Valuable Brands in 2009 with 7.119 billion yuan.

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Goals

In order to sprint the target of 450,000 units in the year, Yuchai Sales Company has strengthened its work in all aspects. In terms of the domestic market, Yuchai strengthens the management and guidance functions of market managers and the guidance and monitoring capabilities of market operations in key regions, and analyzes the market from the perspective of users through various parties' data, hoping to consolidate and expand market share. . For example, in terms of the truck market, Yuchai has adjusted the corresponding marketing and promotion model, assigned fixed points to market promotion staff, enhanced market analysis and sales guidance capabilities; further emphasized the regional market planning work, and the truck department is responsible for overall planning of the market. The specific implementation plan is planned and implemented by each office according to the regional market characteristics.

In terms of overseas markets, Yuchai’s main measures are to continuously promote the construction of overseas sales networks and service networks, expand the market expansion, and focus on the development of ship and electricity product agents; and make every effort to supervise the implementation of various projects in key markets; Expand traditional mature markets such as Southeast Asia and explore more cooperation opportunities; rationalize the quotation system and increase the efficiency of quotation; cooperate with the company to hold overseas conferences to promote the settlement of some existing deep-level contradictions such as export channels and service accessories.

In terms of services, Yuchai has been striving to stabilize the core network and in line with the requirements of the host plant's grid connection. At the same time, the network has developed in depth at county and township levels. It is estimated that the Yuchai service station will soon exceed 2,000 and the number of authorized service units will reach 800, with 500 sub-stations. Actively promote the training of service networks, and accelerate the development of “web training” platforms by carrying out sub-regional and multi-form training so as to rapidly train and improve service systems. Ensure that 70% of the motor vehicle stations have the country 3 service capabilities, especially the service capabilities of the national 4 aircraft, gas engines and hybrid products.

Introduction

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