The new growth point of computer embroidery machines requires more accuracy and stability

The computerized embroidery machine is the most advanced embroidery machine in the world. It can not only achieve the high-speed and high-efficiency of traditional hand-embroidery, but also realize the production requirements of “multi-level, multi-function, uniformity and perfection” which can not be achieved by manual embroidery machines. It is an electromechanical product with high and new technology content. Although computerized embroidery machines are far less concerned with conventional textile machinery such as cotton spinning, chemical fiber, and knitting, computerized embroidery machines have indeed achieved a Zhuji embroidery industry cluster. At the recently concluded ITMA ASIA+CITME 2010 exhibition, dozens of companies including Beauty and Comfort displayed high-end high-speed embroidery machines and computerized embroidery machines. Computerized embroidery machines are becoming a new growth point in the textile machinery industry.

Embroidery machines sold out in the first quarter of 2010, sewing machine industry in our country's largest industrial gathering place - Taizhou Jiaojiang area almost all sewing equipment companies, have achieved more than 100% growth rate. Starting in April, sewing equipment companies continued to maintain rapid growth, with an average growth rate of more than 60%. In July, this was the off-season production, but the production of Jiaojiang sewing machine was still booming.

According to industry insiders, there are more than 300 sewing machine sellers and manufacturers in the Wuhan area and the annual sales revenue reaches 700 million yuan. From January to July of this year, the output of the Wuhan sewing machine industry was equal to the output of last year. It is estimated that the output value of the entire industry will reach 1 billion yuan this year. At present, the sewing machine of Wuhan Jiamei Computer Embroidery Machinery Manufacturing Co., Ltd. has already sold out of stock. The company has started to recruit a large number of employees due to its strong demand for production.

China is the largest consumer of sewing equipment in the world and the largest producer. At present, the output of industrial sewing machines in China has accounted for 40% of the world's total output, and exports account for 20% of the world's sales. Among them, computer embroidery machines and other products have completely replaced imports. For example, brands such as “Shanggong”, “Standard”, “South China”, “Leap”, and “Daimei” have enjoyed high reputation both at home and abroad. In addition, the joint venture's products have also been largely sold back to countries around the world. Following this trend, China is expected to become the world's sewing equipment manufacturing and sales center in the future.

At present, there are about 80 computerized embroidery machines in China, which are mainly distributed in Beijing, Shanghai, Shandong, Jiangsu, Zhejiang, Guangdong, and Fujian. The total annual number of computerized embroidery machines is about 10,000. Among these companies, in addition to China National Standard Sewing Machine Co., China Great Wall Optical Instrument Factory, Shanghai Xiechang Sewing Machine Factory, Qingdao Computer Embroidery Machine Factory, and Wuhan Meijia Garments Machinery Factory, some manufacturers have larger production and development scales, and many others It is simple assembly production. Although in the past China's computerized embroidery machine industry has accumulated certain experience within more than 10 years, from a certain point of view, domestically-made computerized embroidery machines are still in the growth stage, belonging to the infant industry, and the world-famous computerized embroidery machine brand Nikata. There are still gaps between the products of the islands (TAJIMA), BARUDAN, brothers, ZSK, and PFAFF. Domestic embroidery machines must go abroad and go global. It also takes some time and accumulation.

The process of promoting the development of embroidery machines from the initial simple industrial sewing machines to the current high-tech products such as electromechanics is a process of constant improvement and constant innovation. From the large-scale international exhibitions, it can be seen that in recent years, the variety and technology of computerized embroidery machines at home and abroad have also developed faster and faster, and the quality level has become higher and higher, and competition has become more and more fierce. Computer embroidery machines in Japan, Germany and South Korea will pose a certain threat to the development of computerized embroidery machines in China. How to position the Chinese computerized embroidery machine industry, how to seize the opportunities for development, and shorten the gap with the international level have become major issues that we are currently facing. In order to maintain the competitiveness of products, most embroidery machine companies have chosen to participate in the trade fairs, exhibitions, and technology expositions of embroidery machines at home and abroad, and go out to learn about the development trend of similar products.

It is very interesting that in recent years, large and small textile machinery exhibitions and sewing equipment exhibitions, which have been held in Beijing, Shanghai, and in Fujian, Zhejiang, and Guangdong, have evolved into competing domestic and foreign embroidery machines. The stage of the magnificence, its development momentum and charm has pulled the status of the computerized embroidery machine from the marginalized product of China's sewing equipment to the center stage. As a world-renowned manufacturer of textile machinery, the Group has exhibited high-end high-end high-speed embroidery machines, Fuyi computer quilting embroidery machines, Fuyi computer single-needle quilting machines, and Fuye.com at the recently concluded ITMA ASIA+CITME 2010 exhibition. Computer cap embroidery, flat embroidery, clothing embroidery and other equipment. Some customers also proposed to visit the factory and purchase more requirements for not participating in the machine. Through the exhibition, Fuyi not only received orders but also collected the most comprehensive and timely market information through peer learning and communication.

Challenges and opportunities exist five or six years ago. When customers at home and abroad purchase computerized embroidery machines, there are no more than six brands to choose from on the market, such as German ZSK, Japanese BEHRINGER or Tajima, domestic Damei et al. Nowadays, when choosing an embroidery machine, garment companies invariably encounter two problems: First, choose imported embroidery machines or domestic embroidery machines? The second is that the domestic embroidery machine is selected from the North, or produced in the South? Especially when attending an exhibition each time, in the face of the entire exhibition hall with a huge array of embroidery machine products, people do not know how to choose? The ultimate purchaser may often choose a brand that he is more familiar with.

There are many brands of embroidery machines that make it impossible for buyers to start. From the viewpoint of the known domestic embroidery machine brands, there are Delta (Northern Bird) and Qingdao Eagle in the north, Raomei, Fuyi, Tianhong, Aoyu, and arts in the south, Yongxin in Fujian, and Shanggong in Shanghai. , Standards, Finstar; Zhangjiagang has KONE, etc. Not to mention Zhejiang, especially in Zhejiang, Taizhou, Dongyang, Zhuji and other places have become an important and concentrated manufacturing base of Chinese embroidery machines and become a pillar industry of local industry. . According to relevant authoritative sources, there are currently 150 well-known embroidery machine manufacturers in China, and about 80 computerized embroidery machine manufacturers. The large-scale enterprises such as Leaping Group, Sino-Czech, and Tongyu have begun to intervene in the embroidery machine industry.

Faced with the birth of home-made embroidery machines, the market reaction is mixed: on the one hand, it reduces the cost of equipment purchases for customers and helps companies expand their production scale; on the other hand, how do you view and select so many domestically-made embroidery machines? The value-for-money embroidery machine has become a major challenge for customers. Indeed, domestic embroidery machines have a good price-performance advantage, and once shaken the situation of imported embroidery machines in the market "dominating the world." However, due to the weakness of China's machinery processing technology and the uneven levels of parts and components suppliers, from the perspective of product development, manufacturing process, production supervision, staff quality, and after-sales service, many domestic embroidery machine manufacturers still remain mimicking Roughing stage. Regardless of the mechanical precision requirements or the stability of electronic control, we have to admit that there is still a gap between domestic embroidery machines and imported embroidery machines.