The carp effect of Ningbo auto parts industry

The introduction of a public project activated 3,000 auto parts companies. "Whether it is a commercial vehicle or a passenger car, China's auto market is a sweet cake that has attracted many auto manufacturers to invest and build factories and camp." This undoubtedly gives Hundreds of thousands of companies engaged in the production of automobile parts and components in the Hangzhou Bay area have brought opportunities. In Ningbo alone, there are more than 3,500 such companies. Unfortunately, there is not a single red line that links these "pearls" into a "necklace" - the vehicle production line.

The Shanghai Volkswagen project that broke ground early this year was like a squid swimming into the Hangzhou Bay New Area, activating the auto parts and accessories industry chain, auto chassis, automotive electronics, automotive logistics and other auto parts industry chains.

The current status of auto parts products lacks core technology. They enter the factory of Ningbo Yamei Plastics Co., Ltd., and dozens of workers are busy producing plastic toys. However, a few years ago, this company mainly produced auto parts.

This year, the company once again reduced the proportion of auto parts products, and auto parts products accounted for less than 20% of the company's performance. According to He Xiaoping, executive general manager of the company, the competition in the auto parts industry is too fierce. “If you are not careful, you will put yourself in.”

In fact, He Xiaoping said that the competition is not only because of the large number of companies, but also because some small and medium-sized enterprises cannot master the core technology of auto parts products. “Some of the core technologies involved in safety, energy saving, and emissions are in the parts and components. These technologies If there is no breakthrough, the product will not be competitive.” Therefore, although there are a large number of Ningbo auto parts companies, there are not many competitive ones. For example, some veteran auto parts companies do not have patent standards for their products, and they are followed by other companies. No conversion or change of business. Low-tech products also lead to increased competition for homogenization.

“Now many companies’ products are the same as ours. If the name of our customer is published in the newspaper, we will immediately face the danger of the customer being taken away.” In Ganzhou, a company that does the auto parts industry has always refused to disclose itself. The company's name.

Soft Rib "Pearl" is difficult to string into "necklace"

“Parts are the basis for the development of the auto industry. Parts are not competitive and there is a lack of vehicle production capacity. Therefore, it is difficult to become a powerful enterprise.” Dong Yang, Secretary General of the China Association of Automobile Manufacturers, is looking at cars in the “Twelfth Five-year Plan”. This was said in the industry.

In a word, the soft point of China's auto industry has been pointed out. In the early 1980s, reform and opening up allowed the automobile industry in Guangzhou and Shenzhen to develop rapidly. Guangzhou, in particular, quickly emerged as a leading automobile company such as Guangzhou Honda, Toyota, and Dongfeng. What about Zhejiang at this time? Yiwu is doing small commodities, Wenzhou is doing a private economy, Hangzhou is a major tourist, and Ningbo is focusing on foreign trade and ports. Even vehicle projects sent to the door are rejected. Mr. Yang, who is responsible for the investment promotion of BMW Motors, recalled the scenario when he was inviting investment in Zhejiang: “At that time, BMW planned to invest in Zhejiang, but because of the few preferential policies for the automobile industry at that time, BMW had to fought in Shenyang.”

Lack of vehicle-driven, directly leading to the development of parts and components industry and the lag behind the vehicle industry, but also restricted the rapid development of the overall level of the automotive industry. In this regard, Gan Wenping, deputy secretary-general of the Ningbo Automobile Parts Industry Association, said: "Although the reform and opening up, our automobile industry has made a lot of progress in technology, but it still has a great deal compared with the United States, Germany and other major automotive countries. The current situation is that there are many auto parts industries, but there are also many 'pearls', but there is a lack of red lines to string the pearls into the necklace - the vehicle industry.

"Carp Effect" of Ningbo Vehicle Production Line

How powerful is the vehicle industry? Here is an example: In early 2003, Tianjin invested $1 billion to build the Tianjin Toyota Complete Vehicle Project. At present, TEDA already has 55 Toyota suppliers including Aisin Corporation, Fujitsu Telecommunications, East Sea Chemical and Yasaki Auto Parts. The annual production value reaches tens of billions of yuan, and it can be called a motor city in the coastal area.

It has always been the dream of Zhejiang people to build automobiles and build cars. Hangzhou, Jinhua and other cities are building whole vehicles, and Ningbo’s position is to make full use of its good industrial base and geographical advantages to focus on making cars stronger and stronger. Component manufacturing industry, extending the industrial chain of automotive products, to create "Oriental Detroit."

In January of this year, the Shanghai Volkswagen project with a total investment of 11.759 billion yuan was groundbreaking in the Hangzhou Bay New Area. At that time, the relevant person in charge of the Hangzhou Bay New District predicted: "Shanghai Volkswagen's settlement will certainly drive the development of these auto parts companies."

Wandu, one of the world’s largest auto parts manufacturing giants, was one of the first auto parts companies to enter the park. The company’s general manager Dong Changchen outlined the company’s future to the reporter: “The 30,000-square-meter plant of the first phase has been put into production. We will begin construction immediately; we plan to sell 1.5 billion yuan this year, and we can achieve 4 billion yuan in 2015."

As predicted, “VW” is like a squid and swims into the new area of ​​Hangzhou Bay in Ningbo. It also brought about the squid effect: a batch of high-end automobile core parts and components companies such as South Korea’s Mando, France’s Virgo, and Visteon’s United States have started to go into production. At the beginning of the International Automobile Industry Park, the branch of Cidong Branch and Ninghai Branch were separately planned in the north and south. It is estimated that by 2015, the total automobile output value of the entire new area will exceed 100 billion yuan.

On March 7, the Shanghai Volkswagen Ningbo Base Supplier Park and Ningbo International Automobile (Components) Industrial Park held a promotion meeting in Shanghai. The first batch of 30 projects were signed on the spot, including seven of the top 100 companies in the global automotive industry. Involving automotive interior and exterior decoration, automotive chassis, automotive electronics, automotive logistics and other categories, a total investment of 4.8 billion.

The local auto parts company has transformed its business Since the busy Spring Festival, Cao Dachang, vice president of Ningbo Huade Auto Parts Co., Ltd., has been busy in the workshop. The company is less than 10 minutes drive from the Shanghai Volkswagen project. Of the door handles used by Shanghai Volkswagen, 80% of its products are from Huade.

“The space-time distance is shortened, the cost is reduced, and technology can also be developed simultaneously.” Cao Dachang said, “The 'VW' settled in the Hangzhou Bay New District, the supporting logistics cost has dropped by 15%, and more importantly, the safety reserves are also low. Some products can even do 'zero inventory'."

Even so, Cao Dachang is still very nervous, "Volkswagen" is forcing his corporate transformation and upgrading, one of the key projects of this year's Huade technological innovation is the door handle electronic modular, but also will try to do a good starting energy-saving emission reduction motor .

At the same time as leading companies make up for the “shortcomings” of key components, medium and small auto parts companies are not idle: On the desk of Song Jie, a TS16949 quality manual was turned yellow and worn. Right now, Song Feijie, the general manager of Lightflying Cable Co., Ltd., is busy troubleshooting the existing quality system and moving toward the higher goal of TS16949.

“This is the quality system requirements for production parts and related service parts of the automotive industry announced by the International Organization for Standardization in 2002. Almost all leading automotive manufacturers require their suppliers to pass this certification.” Song Jie told reporters last year that 5 In July, he tried hard to enter the supporting system of Shanghai Volkswagen, but he had closed the door, which made him aware of the urgency of product upgrades. His ambition is to upgrade his files and provide support for well-known vehicle manufacturers.