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In May this year, the National Development and Reform Commission issued a document requesting that in accordance with the new automobile industry development policy, strictly regulate the management of agricultural vehicles and stop using the term "agricultural transport vehicle." Many people believe that agricultural vehicles will fade out of the market and become history. In this regard, “the king of China’s agricultural vehiclesâ€â€”Shandong Shifeng Group believes that the term “stopping the use of agricultural vehicles†does not mean that the agricultural vehicle market will disappear, and the demand for transport machinery in the vast rural market will still It will continue to grow. For related production companies, the key is to actively adapt to changes in market demand and develop marketable products.
Liu Chengqiang, general manager of Shifeng Group, told reporters that the "Automobile Industry Development Policy" promulgated and implemented on June 1, 2004 was a major change in the development of the automotive industry. The purpose was to standardize the automobile industry management and promote the adjustment of the automobile industry's organizational structure and product structure. We will promote the legal management process of automotive products and enhance the product brands and independent development capabilities of domestic automobile manufacturers. The main purpose of farm vehicles and cars is to regulate the management of agricultural vehicles so that the agricultural vehicle industry can achieve faster and better development. It is not to curb the development of agricultural vehicles.
Agricultural vehicles serve the prospects of “agriculture, rural areas and farmersâ€
According to the "Automotive Industry Development Policy," the names of the three-wheeled agricultural vehicles and four-wheeled agricultural vehicles were changed to three-wheeled vehicles and low-speed trucks (abbreviated as agricultural vehicles). The "Road Traffic Safety Law" stipulates that the management of motor vehicles, including agricultural vehicles, shall be under the unified responsibility of the traffic management department of the public security organ. After the implementation of the new policy, some people think that the country will cancel agricultural vehicles and cause the management of agricultural vehicles to appear chaotic. In some areas, agricultural vehicles are managed by the transportation department. Some areas are managed by the public security department, some are managed by the agricultural machinery department, some areas have public security, transportation, agricultural machinery, etc., and some areas have no management. This situation has affected the development of the agricultural auto industry to some extent, and has accelerated the collapse and collapse of some of the weaker and less competitive agricultural auto companies.
Liu Chengqiang believes that although the changes in industrial policies have had a greater impact on the agricultural vehicle market, there is no fundamental change in the demand characteristics of the rural market. The rational analysis of the collapse of some enterprises is also due to the decline in the competitiveness of these enterprises. With the intensification of industrial competition, the continuous increase in industry production concentration is an inevitable trend.
When agricultural vehicle products were born, some experts predicted that agricultural vehicles were a “short-lived productâ€. However, in fact, the total demand for agricultural vehicles has increased significantly in recent years, and the market space is very broad; in recent years, although the demand has decreased, but each year, the demand There is still a demand of 2 million vehicles, and agricultural vehicles are still the main means of transportation in rural areas. Although individual leaders and experts have different views on the classification of farm cars into cars, some even think that the agricultural automobile industry will gradually fade out of the market until it disappears, thus misleading farmers' friends and causing them to misunderstand. However, as long as there are rural areas, farmers, and agriculture, agricultural vehicles will always have a market.
Agricultural vehicles are not synonymous with backwardness. It completely replaced rickshaws and animal carts, setting off a major revolution in rural transportation and becoming an important tool for farmers to become rich. Agricultural vehicles are positioned to serve “three rural issuesâ€, that is, serving agriculture, rural areas, and farmers; use is targeted at transporting goods between rural areas and urban and rural areas; and the price is positioned at a low price that is equivalent to the income of farmers. More than 20 years of practice has proved that agricultural vehicles are the most vital transportation machinery in China's rural areas in order to adapt to China's rural economic development. This has significantly improved farmers' production conditions. The development of rural economy has taken a big step forward and the development of rural economy. Has epoch-making significance. The vast majority of farmers are uneasy about the status quo and are even less comfortable with backwardness. At present, the country is speeding up the construction of a new socialist countryside, cultivating and cultivating new types of farmers that are adapted to the development of the times, and the construction of new rural areas requires more agricultural vehicles.
In recent years, the Party Central Committee has attached great importance to "three rural issues". The leaders of the Party and the country have paid close attention to the development of the agricultural auto industry and fully affirmed and highly evaluated the agricultural auto industry's promotion of rural economic development and the creation of huge social benefits.
On December 13, 2003, Hu Jintao, General Secretary of the CPC Central Committee and President of the State Council, emphasized that when he visited the wind, “Don't dry up farm cars into cars, build products that farmers can afford†and “let farmers get benefits, this has It is conducive to the development of a virtuous circle of enterprises and is conducive to mobilizing the enthusiasm of farmers for buying cars." Wu Bangguo, member of the Standing Committee of the Political Bureau of the CPC Central Committee and chairman of the National People's Congress Standing Committee, pointed out when he said: "Agricultural vehicles are automotive products and they are automotive products that meet the needs of farmers." Zeng Qinghong, Member of the Politburo Standing Committee of the CPC Central Committee, Vice Chairman of the CPC, Political Bureau of the CPC Central Committee Wu Guanzheng, member of the Standing Committee and the Central Commission for Discipline Inspection, successively inspected the Shifeng Group, fully embodying the central leadership’s full understanding of the peasants' income and farmers’ purchasing power and their concern for the peasants’ wealth, reflecting the central leadership's view on the scientific development concept in the development of the agricultural automobile industry. Understanding also reflects the great concern of the leaders of the Party and the country in the development of the agricultural automotive industry. Agricultural vehicles are based on practicality and low-cost as their basic characteristics, in line with China's national conditions and economic laws, and satisfy the needs of rural markets and farmers. Although the name of agricultural vehicles has changed, the nature of serving “three rural issues†will not change. The agricultural auto industry is an industry full of sunshine and full of vigor. It is a long-term and long-term development industry.
When the wind has strength in the automotive industry show their skills
Market competition, Ebb Tide. In recent years, the automobile market has become increasingly fierce, and automobile manufacturers have gone through several ups and downs, changed in turns, collapsed and collapsed in batches. Automobile companies have more and more frequent changes than agricultural vehicle companies. The National Development and Reform Commission cares about the development of the agricultural vehicle industry. In October 2005, the State Wind Power Group approved the production of commercial vehicles and used automotive technology to upgrade agricultural vehicles. After entering the auto industry, the wind deeply felt the level of the automotive industry is complex, the automotive product standards are not standardized, and management is not tight enough. The main problems include: First, most auto plants, including some famous automobile companies, produce super vehicles, especially the standard of trucks is not standardized. The phenomenon of large tonnages, small scales and decks is serious. Some trucks use 2 or 3 sets at the same time. Cards, evading national taxes and fees; Second, some local auto companies do not consider the benefits of investment, do not consider the cost of products, blindly expand production, and even no effective competition, and ultimately the insolvency of funds, the capital chain breaks down and collapse, to the company itself, Caused great losses to the banks and society; Third, despite the rapid expansion of Chinese auto companies in recent years, compared with the world's major auto companies, the scale is generally small, the cost is high, and the market competition is severely deficient, and most auto plant technologies Relatively backward, weak self-development capacity; Fourth, the automotive industry is not closely managed, and some companies do not have the qualification of auto production, through non-standard cooperation to borrow car qualifications to organize production in different places, leading to unfair competition in the car, seriously restricting the development of the automotive industry. These factors have seriously affected the scientific development of the automotive industry.
Shifeng Group is a typical representative of the agricultural automotive industry, has a strong market network, a good market reputation, and improved vehicle production equipment. The single-cylinder engine developed by the Shifeng Group exceeded the Euro I emission standard to Euro II, and agricultural vehicles reached the national emission regulations in advance. The agricultural auto industry is an industry that has grown up and matured in the market competition. Its service targets are mainly farmers. The profit margin is not as large as that of the auto industry. As far as the automotive industry is concerned, this year's car price war has intensified, with the average price of cars falling by 6% to 8%, and the product's profit rate falling by 4% to 6%.
If the company develops, it will retreat if it does not progress The development of enterprises needs continuous innovation, and the development of the industry requires the promotion of enterprises. The development of the Shifeng Group promoted the development of the agricultural automotive industry. In November 2003, the Shifeng Group cooperated with FAW Hongta to produce light trucks and Shifeng Group entered the automotive industry. In October 2005, Shifeng Group had the qualification for commercial vehicle production, which provided strong support for the upgrade of the agricultural vehicle industry and opened a brand-new page for the use of the automobile industry to improve the development of the agricultural vehicle industry. It is the new starting point for the second venture of the Group. .
As the vanguard of the agricultural automotive industry, Shifeng Group is accelerating the use of automotive technology to promote the optimization and upgrading of the agricultural vehicle industry and strive to upgrade agricultural vehicles to light trucks. When the wind has successfully developed the three series of light-duty trucks F1, F2, F3, when the wind automobile industry has taken a new step. Shifeng Group will give full play to its existing advantages, potential advantages and late-coming advantages, and turn the wind-driven light trucks into a rookie for the automotive industry.