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"February 27, two telephone consultations; March 5, 1; March 8, 1; March 17, 1", a sales consultant Xiao Li's record book, faithfully recorded that he was on duty In the days of the sales hotline, this series of figures is also a true reflection of the current domestic commercial vehicle sales market.
On March 17, Shanghai’s Hutai Road, the long-lost sunlight passed through the doors and windows, reflecting into the lonely Dongfeng Motor Haishu Store. The only customer throughout the morning, Mr. Tian, ​​took only two minutes from the store to the store. In fact, over the past six months or so, one day will be able to receive three or four consultations, "Now someone can come to good." Du Tao, deputy manager of the store said in a self-deprecating manner.
Dongfeng Haishu Store is not a case but the predicament commonly encountered by commercial vehicles in China. Affected by the financial crisis, the logistics industry and individual economy with the largest amount of usage have been hit hard. The demand for commercial vehicles has dropped sharply, and the need to solve the problem has become urgently needed for commercial vehicles. . In the face of the "Cars Going to the Countryside" policy that has already been issued, commercial vehicle manufacturers and distributors have paid high attention.
Expect sales rebound
At noon, Xiaoli lazily leaned on the sofa and looked at the crowds outside the glass wall. He spent so much of the day. Because the company's five other sales consultants were sent out to visit some building materials and logistics companies to find potential buyers, but so far no deal has been discussed.
"From March to now, only one or two cars were sold," Du Tao said. Dongfeng Haicang Store is the exclusive general agent of Dongfeng Commercial Vehicles in Shanghai. In the past year, when it sold well, it could sell more than 400 vehicles in one month, and at least sold more than 200 vehicles in the bad month. "Everybody's emotions are very low. Our customers (individuals and individuals who buy cars) don't come to buy cars, but they want to sell the cars in their hands," Du Tao said.
Throughout the morning, the clerk Ms. Liu received only four consultation telephones with very vague purchase intentions.
Sales of other commercial vehicles in Shanghai are also very bad. Mr. Jiang from FAW Liberation Shanghai Hongchen Store introduced that “only two or three cars were sold in Marchâ€, and when it was sold well last year, it would “sell two or three vehicles a dayâ€.
Not only Shanghai, but also the country’s commercial vehicle sales have experienced large-scale declines, indicating that the impact of the financial turmoil on China is not limited to the financial and foreign trade industry.
Shanxi Motor Sales Co., Ltd., which specializes in heavy trucks, did not sell one vehicle in March; Hunan Xingyang Store in Shaoyang did not sell one vehicle in March; monthly sales also fell from the level of the past 15 vehicles to two or three vehicles per month. Passenger car consumption in Hubei recently rebounded, but commercial vehicles have seen a nearly 40% decline in January.
CAAM statistics show that sales of commercial vehicles in the country fell by 36.46% year-on-year in January (the snowfall in February 2008 caused the logistics in most parts of the country to stop, so the February figures are not comparable). Among several domestic large commercial vehicle manufacturers, China Heavy Duty Truck sold 5,226 heavy trucks in January-February, down 34.90% year-on-year. The sales volume of light commercial vehicles and engines of Dongfeng Motor in January decreased by 49.72% and 59.93% respectively year-on-year.
"This car is for sale"
Many of the light trucks that run foreign trade in Shanghai Pudong have recently been parked in parking spaces. Some car windshields even have a “branded car†brand.
The owner of the car, Mr. Jin, told China Business News that he had previously delivered products to a foreign trade company in Shanghai that produces small electronic products such as ironing boards. At the end of 2008, the company’s output fell by 60%. In desperation, he began to explore whether other companies needed trucks, but the result was very disappointing. All companies had reduced their production, and trucks that had previously been transported to them had no job. "Half a year ago, I could earn several thousand pieces almost every month. Now it's good to have a job," said Mr. Jin.
Mr. Zhang from Taiyuan, Shanxi, suffered another "depression." Since last year, due to the frequent occurrence of coal mines, the government has ordered the severely punishing illegal mining of coal mines, and all small coal mines have been shut down. This also led to Mr. Zhang’s new “first four rounds and ten later†dump trucks being idle in 2007. He wanted to make more money, but he did not expect that he would be in urgent need of an assignment just over a year ago.
The decline in the economic situation, the sluggish logistics industry and the sluggish mining industry are the main reasons for the sluggish sales of commercial vehicles throughout the country. The major purchasers of commercial vehicles, self-employed and logistics companies, have experienced a sharp decline in business during this period, and the demand for cars has dropped dramatically.
In addition, commercial vehicle implementation of "State III emission standards" (motor vehicle exhaust emission country III standards, mainly limiting vehicle emissions index) is also another reason for the decline in sales. Due to technological upgrading, the cost of light commercial vehicles has increased by an average of 20,000 to 30,000 yuan, while the cost of heavy trucks has increased by 40,000 to 60,000 yuan. Before this policy was implemented, there was a concentrated consumption and consumers’ willingness to purchase was released ahead of schedule. Although there was a new purchase desire afterwards, the high selling price still restrained some of the demand.
"Customers also worry that 'State III' is only a transition. To meet the World Expo, the news of the 'National IV' policy is expected to make most people more willing to wait and see." Du Tao said that many companies' "State III" technical support services do not meet standards. In general, there is no way to repair it. The “National III†oil has not come out yet, and consumers must use the National II diesel, which will damage the National III engine.
"A customer bought more than a dozen cars last year and is still parked at home, afraid to open, that is, the National II diesel damages the engine." Du Tao said.