How China's become the world's machine tool battlefield profit era how profit

In order to gain a deeper understanding of the actual operating conditions of key companies and more fully and accurately predict the development trend of the industry, the business survey project of the China Business Index in April 2011 was officially launched. During the first quarter of 2011, the start of the project was recognized and affirmed by relevant companies during the launch of the China Business Economic Index. The first survey sites of Shenyang Machine Tool (Group) Co., Ltd. and Qingdao Hisense Electric Co., Ltd. have achieved relevant research results. Released one after another.

China Enters the World of Machine Tools

In the first half of the year, China's machine tool industry maintained a high degree of boom, accumulatively producing 420,000 units, a year-on-year increase of 24.2%, of which CNC metal-cutting machine tools increased by 35% year-on-year. In the first half of the year, China's metal processing machine tool imports increased by 56.5% year-on-year, indicating that investment in manufacturing Still strong. The leading CNC machine tool Kunming Machine Tool (600806) soared 6%, Qinchuan Development (000837) rose more than 2%, Shenyang Machine Tool (000410) also quickly pulled up.

With fierce market competition and rising production costs, these factors have contributed to the small profits of the machine tool industry. For this reason, breakthroughs in core technologies and strategic planning of companies are particularly important. The first is the continuous rise in the price of raw materials, the higher labor costs, which means that the cost of products continues to increase. At the same time, the world's strongest companies have entered China with high-tech strategies to build low-cost products. Competition for homogenization has intensified, and China has become the main battlefield for the success or failure of the world's machine tool industry. This will expose us to fierce market competition. Therefore, based on the above judgment, Luo Baihui, the secretary-general of the International Mould and Metal and Plastics Industry Suppliers Association believes that the era of small profits in China's machine tool industry has come and we must do a good job in the following aspects.

1. Improve machine quality and reliability. According to investigations, large-scale automobile manufacturers have to lose more than 10 million yuan worth of output every day if they stop work. Therefore, the reliability of the machine tool is very high. The important data for evaluating the reliability index of the machine tool is the average time between failures. The majority of foreign machine tools exceed 10,000 hours, while domestic machine tools are far below this figure. Luo Baihui said that domestic machine tools must make efforts to improve product quality and ensure reliability, and take practical actions to recapture the market.

2, to ensure delivery. An important reason why users choose foreign machine tools is that the delivery time of domestic machine tools cannot meet the needs. Domestic machine tool companies usually take 3 to 6 months from receipt of orders to delivery. The user wants to buy a machine and he can't wait to get the goods the next day. China's machine tool companies must learn from foreign advanced experience, optimize the design, and reasonably adjust the production organization, and do everything possible to shorten the delivery time of products and meet the needs of users.

3, the level of technological development. From the first four months of this year, imports of machine tools, imports of medium and high-grade CNC machine tools are mostly. Therefore, to increase the domestic market share of domestic machine tools, one step should be taken to develop more high-speed, compound, precision, intelligent, and environmentally friendly machine tools that are urgently needed in the production market.

4, the state should increase support for the machine tool industry. The machine tool industry is the basic industry of the national economy and is one of the important symbols of a country's industrial level. In order to revitalize the equipment manufacturing industry, the country must first revitalize the machine tool industry. Luo Baihui suggested that the country should continue to increase its support for the machine tool industry, and give preferential policies in terms of taxation, government debt reform, and scientific research.

Intelligentization and customization have become the development trend of the industry

In today's market, the pattern of international cooperation has gradually emerged, product competition has become increasingly fierce, and the demand for high-efficiency, high-precision processing methods has been continuously upgraded. The user's individual requirements have become increasingly strong. Specialized, specialized, and high-tech machine tools are increasingly available. Get users' favor. According to Luo Baihui, secretary-general of the International Die & Metals and Plastics Industry Suppliers Association, scientific research and marketing are equally important for the development of the industry. While studying technology leadership, we must also pay attention to the satisfaction of market demand. This has become an effective way for companies to seek differentiated development. He pointed out that intelligentization, compounding, high-speed, high-precision, high reliability, flexibility, integration, and openness are the main development directions of today's CNC machine tools industry.

1, intelligent

The intellectualized content includes all aspects in the numerical control system: In order to pursue the processing efficiency and the processing quality intelligence; To enhance the driving performance and the use connection convenience and so on intelligence; Simplifies the programming, the simplification operation intellectualization; Also Such as intelligent automatic programming, intelligent man-machine interface, as well as intelligent diagnosis, intelligent monitoring and other aspects of the content, to facilitate the system's diagnosis and maintenance.

2. Compounding

The development of the functional composite of numerically-controlled machine tools is based on the need to complete various operations such as turning, milling, drilling, tapping, reaming, and reaming on one machine tool, thereby improving the efficiency and accuracy of the machine tool and improving Flexible production.

3, high speed, high precision, high reliability

High speed: Improve feed rate and increase spindle speed.

High precision: its accuracy ranges from micron to sub-micron, and even nano-scale (high reliability: the reliability of the general numerical control system is higher than that of numerical control equipment by more than one order of magnitude, but it is not the higher the reliability, the better Because commodities are subject to a price-performance ratio.

4, flexible, integrated

The trends in the development of CNC machine tools to flexible automation systems in the world today are: From points (CNC stand-alone machines, machining centers and CNC composite machine tools), lines (FMC, FMS, FTL, FML) to the surface (fabricated workshops independently manufacture island FAs) The development of CIMS and distributed network integrated manufacturing systems, on the other hand, focuses on application and economic development. Flexible automation technology is the main means for the manufacturing industry to adapt to the dynamic market demand and product renewal. It is the mainstream trend of manufacturing development in various countries and is the basic technology in the field of advanced manufacturing.

5. Openness is the development trend of the architecture

The core of the development of a new generation of CNC systems is openness. The open system with open software platform and hardware platform adopts a modular and hierarchical structure, and provides a unified application program interface through forms.

In order to solve the problems of the traditional numerical control system closeness and the industrialized production of numerical control application software. At present, many countries have conducted research on open numerical control systems. The opening of numerical control systems has become the future of numerical control systems. At present, the architecture specification, communication specification, configuration specification, operation platform, numerical control system function library and numerical control system function software development tools of open CNC system are the core of the current research. Networked CNC equipment is a new focus in the past two years. The networking of CNC equipment will greatly satisfy the demand for information integration of production lines, manufacturing systems, and manufacturing companies, and will also be the basic unit for realizing new manufacturing models such as agile manufacturing, virtual enterprise, and global manufacturing. Some famous CNC machine tools and numerical control system manufacturing companies at home and abroad have introduced relevant new concepts and prototypes in the past two years.

CNC technology has been invented for more than 40 years. It is a comprehensive new discipline developed by the four basic disciplines of mechanics, control science, electronics, and computer science. The need for technological development puts forward higher requirements for CNC technology in the 21st century.

Innovation becomes the main profit model

The research and development of core technologies still rely on independent innovation. This is the consensus of many companies. The basic research on common technologies and key technologies is not only the actual needs of the industry, but should also be a conscious action of the company. How to find the "blue sea" of profit and value space? Luo Baihui believes that domestic machine tool companies must change their past "follow" tactics and dare to step into core manufacturing parts such as numerical control systems, electronic devices, and key components. In the past, we devoted 100% of our energy to the manufacturing process. As a result, the controllable costs only accounted for less than 10% of the entire machine. The bulk of the profits were taken away by foreign companies. This kind of situation needs to change at least from Shenyang Machine Tool, and it is necessary to control the cost structure through the breakthrough of core technology.

Transforming from machine tool manufacturers to industrial service providers

Creating excellent soft power is the key to getting rid of “big but not strong” companies. This requires the establishment of a sound production, marketing and service system to complete the transition from integrated manufacturing to industrial service providers. Luo Baihui said that the eyes of the machine tool companies all over the world have gathered in China. Due to the development of Chinese industry, the machine tools will be in the best market period in the next decade. The new starting point for industrial projects and the upgrading of traditional industries will bring The demand for machine tools has grown by leaps and bounds. We must grasp the best market period and realize the transition from traditional integrated manufacturing to industrial service providers.