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"In September, our electric vehicle sales have reached about 100." On September 16, Xu Weihan, chief financial officer of Gaozhan New Energy Automobile Co., Ltd. ("Gaozhan Automobile") told the Shanghai Securities News: "The first half of this year The cumulative sales of Gaozhan Electric Vehicles is only about 100 units."
This growth momentum has already emerged as early as July. Xu Weihan said: "Since June, the sales of electric vehicles have been rising steadily. In June, July and August, the sales volume was tens, 100 and 200 respectively." Compared with the past two years, the growth of new energy vehicles in China The speed is even more amazing. Xu Weihan said: "In 2013, Gaozhan accumulated sales of about 500 units, and sales in 2012 were only about 50 units."
In Xu Weihan's view, it is now the turning point of the Chinese electric car market. As the first company to deploy electric vehicle sales, Gaozhan Automobile finally ushered in the spring. It is reported that in 2009, Gaozhan Automobile was established, and the first 4S shop was opened in 2011, but the sales volume in the year was measured in single digits.
Despite the popularity of the industry, Xu Weihan and his colleagues saw hidden dangers. The first major hidden danger is insufficient supply. Xu Weihan turned on the computer to check the data and told reporters: "The most stocked car is only about 30. The order for a month is about 200, but it is estimated that there are only about 30 cars. The car buyers must wait at least one month. Can you mention the car."
The reasons for the lack of supply are the discontinuity of policies and the localism of some local governments. “Because electric vehicles are usually 100,000 to 200,000 yuan more expensive than traditional cars of the same class, preferential policies have become a major factor in attracting consumers. Only when the time of implementation of local policies and national policies coincides, the electric vehicle market has Opportunity.†Xu Weihan said: “National preferential policies are usually issued every two years, and local concessions are only issued one year later. Therefore, the time left for the market is usually only one year. This makes it impossible for enterprises to formulate relevant plans, and some enterprises can only Missed the opportunity."
According to the reporter, the different positions of local policies have also increased the difficulty of promoting electric vehicles. At present, Shanghai, Beijing and Shenzhen are the three cities with the largest sales of electric vehicles. Shanghai is the most open, and the auto companies that are not in Shanghai are also open to subsidies, basically following the rules of the market. Usually, you can get the relevant procedures for electric vehicles in one week. The Beijing market is very different. A car buyer said: "Beijing is difficult to buy a car, there are thresholds everywhere, at least one and a half months. In addition, the charging pile installer has been found, but after reporting the relevant materials, there are affiliates to call sales. Installation of the charging pile." As for the local subsidies in Shenzhen, BYD took the lead.
At the time of the investigation, the most worrying hidden danger was still a security issue. Unlike conventional cars, electric cars require charging piles. However, with the blowout of the Chinese electric vehicle market, a large number of inexperienced novices rushed into the charging pile service field and waged a price war. After many years of practice, Gaozhan Automobile found that the cost of charging piles consists of four parts – pre-consultation services (including on-site inspection and technical solutions), construction, after-sales service, and insurance. However, many people in charge of electric vehicle business only consider construction costs for various reasons, so they have pushed prices down by at least half from the past 10,000 yuan. Low cost means that the charging pile service provider can only earn money at a loss, or reduce the quality of service, and the final damage will still be consumers. In the event of a security risk, the service provider will not be able to guarantee the quality of service and thus will not protect the interests of consumers.