Xichai launches "Red Tower Service Guarantee Special Campaign"

According to the overall development plan of FAW Group Corporation, Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. and Hongta Automobile Manufacturing Plant of FAW Light Vehicle Co., Ltd. have established a strategic cooperative relationship to jointly develop the market, serve users, and increase the market share of the accessory products of Xichai and Hongta. . Hongta has been fully equipped with Xichai 485/490 engine on its existing product platform and L501 platform since it entered into a strategic partnership with Xiehai in July last year. By the end of June, it had supplied more than 2,300 Xicave machines, mainly to the southwest. The area was well received by users.

On June 16, the senior leaders of the two sides held a meeting in Xichai, affirming the achievements of the previous cooperation, and affirming the confidence and sincerity demonstrated by the two sides in establishing the strategic partnership, and how to speed up the support for the next step. The issue of expanding cooperation has undergone in-depth exchanges.

At present, the matching quantities and supporting ratios of Xicai at the Hongta Plant are continuously increasing, reaching more than 900 units in July. In order to consolidate the foundation of cooperation as soon as possible, enhance the value of cooperation, and form a joint force in the market, Xichai has made “strengthening service guarantees and promoting market development” as its current priority. At the end of June this year, it launched the “Red Tower Service Guarantee Special Campaign”.

Xichai Sales Company has conducted in-depth analysis of the product market distribution, operating environment, operator quality, and maintenance and other characteristics of the Hongta Plant's key markets and major products. It has studied the major needs of users for services, and started from the foundation work. Enhance the linkage with the implementation of the Red Tower Factory linkage, network construction, information through, technical exchanges, equipment support and parts supply mechanism, take effective measures to enhance the operational capacity of the service system, improve service levels. The sales company user service room organizes service technology, information, network, and accessories management personnel to visit the Hongta Plant, conducts counterpart exchanges with personnel of relevant positions, establishes information exchange and business linkage mechanisms, and the overseas agencies actively visit the marketing service organizations of Hongta Plant in the area under their jurisdiction. , Interoperate with service information within the jurisdiction and establish a business linkage mechanism. Connected with the Hongta Plant to implement parts supply system and distribution channels, analyze product requirements and requirements for product models and directions, develop parts delivery plans, and put necessary accessories into the accessories center library, specialty stores and service outlets. On July 9, Mr. Cheng Jian, Assistant of General Manager of Xichai Sales Co., Ltd. and Ma Xiaofeng, Director of User Services Department, rushed to Yunnan to discuss with the relevant leaders of FAW Hongta. They reached a consensus on the cooperation of marketing service system and signed the minutes of the talks and relevant agreements. The goals and measures to jointly develop a common market and reinforce the foundation for strategic cooperation between the two parties.

In response to the characteristics of service requirements of Hongta Truck, Xichai also evaluated the service functions of Yungui-Chongqing-Shanxi service outlets, established a counterpart service relationship with Hongta Truck dealers according to the characteristics of the business area, and made a written service commitment. At the same time, Xichai's product knowledge and service skills training is planned for the Hongta factory marketing service personnel, dealers, and service outlets. The use of technology exchange platforms to implement online technical support for the service system of Xichai and Hongta. In accordance with the characteristics of the products supported by Hongta, the service tools and equipment requirements were analyzed, and the required tools and equipment were put into place. Comprehensively collect the sales flow and market quality information of XTCC's supporting Hongta products. Actively understand the service demand information of manufacturers, distributors, service providers, and end users, quickly adopt response service measures, solve service problems efficiently, and provide service guarantee for the promotion of XTCC's Hongta vehicles.

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