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In the past two years, the booming mini-vehicle market has attracted a large number of new recruits. Chery, Haima, Gio, Lifan, Brilliance, Southeast, Shaanxi Automobile and Beijing Automotive have all invested in micro-projects. However, due to the low profits of micro-passenger bicycles, there will be economic benefits when they form a certain scale. These newly recruited recruits are facing the current cold market situation and have taken response actions.
New product launch continues on schedule
Mianyang Huaxin Automobile Co., Ltd. is the Huachen Group's south mini vehicle base, which mainly produces Jinbei Starfish micro-commuters, and is currently in an expansion phase. The company has not been in the micro-commercial market for a long time. Its sales base is not large, and it is not obvious to the market. In 2011, the sales target was 60,000 vehicles. At present, 20,000 vehicles have been completed. Although there is some pressure, the overall situation is better. At present, new product launches and marketing network construction are proceeding as planned. Jinbei Starfish micro-commercial will be 2011 as the product year. At the recent 2011 new product promotion meeting, Jinbei Starfish A7 Micro-Customer was also launched. It is reported that in 2012, Jinbei Starfish will also introduce new models that will be extended and widened. 
The hippocampus mini-vehicle brand admits that the market's decline has indeed caused micro-business companies to feel the chill, and many companies have started various promotional activities. The micro-customer market is sluggish, but the investment plan for Hainan’s Zhengzhou micro-project will not change. During the 12th Five-Year Plan period, Haima plans to add 10 new micro-customers. By the end of 2011, two new products may be launched. At the same time, plant construction and marketing network construction will not be affected. In the long run, the development prospects of the micro-market are still very good. According to the overall decline in the micro-off market, hippocampus may adjust its overall sales target for the full year after the half-year production and sales figures are released. 
Chongqing Lifan officially launched micro-off products during the Beijing Auto Show in 2010. Currently, there are 200 sales agents. Despite the decline in the micro-customer market in the first few months of 2011, Lifan Micro's new R&D and factory construction have not been affected. At the just-convened Chongqing Auto Show, Lifan launched the new 1.0L Fengshun micro-commuter. In the second half of the year, the large wheelbase micro-passenger Lifan Xingshun will also be launched. At the same time, the Lifan Micro-vehicle Phase II plant is under construction and will be completed by the end of 2011 as soon as possible. 
Looking forward to stable market in the second half of the year
In the long run, China's mini-microblogging market has at least 10 years of gold development. Enterprises can withstand such short-term market pressure. In the past two years, the micro market has grown rapidly and is expected to be relatively stable in 2011. Although the situation is not as good as the previous two years, it will still maintain steady growth in 2011 and it is expected that the market will improve after entering September. There are two main reasons: First, many micro-customer products can enjoy subsidies for energy-saving benefits; second, China's GDP will maintain a growth rate of about 9%, and rural economic development and urbanization will accelerate, and demand for micro-customers will increase. It is hoped that the transition will be smooth in the second half of the year and will continue to grow in 2012.
Despite the cancellation of favorable policies and the impact on the micro-bus market in the short term, micro-customers are a means of transportation adapted to the development of China's rural markets. With the development of rural economy, the increase of farmers' income, and the construction of urban and rural road networks, the market for micro-substances will still have significant room for growth. .
Grab the market segment or have something
In fact, it is normal for the micro-passenger market to return to rationality. Many auto companies and professionals have predicted that the micro-car industry will enter the adjustment period as early as 2010. For micro-recruits, there are opportunities and risks in entering the adjustment period. Each company has entered the micro-commercial field and has been considered at the strategic level of the group. It involves many practical problems and it is not a good time to exit now. Micro-customers also have many market segments. New companies can only obtain a certain market segment based on their own positioning. Faster development.
If micro-recruiting recruits can grasp the characteristics of market demand, seize the micro-customer segmentation market requirements, determine their own product positioning, starting from the aspects of product appearance, performance, etc., and tap potential users will be conducive to respond to the market downturn.