Analysis of Market Size and Industrial Advantage of Fasteners in China

In recent years, the overcapacity of fasteners in China and the soaring of raw materials, the survival of the fittest, and the introduction of new products are signs of the healthy development of the industry. With the overcapacity and product saturation, cold-boring steel wire rods continue to rise. In fact, the trend of raw materials is the impact of the international environment. Since 2004, the global iron ore prices have risen steadily. In 2005, the price of iron ore soared by 71.5%. Currently, the commonly used cold-rolled steel swrch35k ​​rose to 3,900-4,400 yuan, and carbon steel 45# also rose to 3,400-3,800 yuan, up 500-800 yuan from the previous month.

During the five years from 2004 to 2007, China’s economy was in a rapid phase. The demand for metal products increased in various sectors of the domestic industrial sector, including the construction industry, infrastructure construction, and other economic sectors, which led to the rapid development of the fastener market.

According to statistics from the National Statistics Commission and the Customs Department, the fastener market in 2003 was 75,100 tons, of which total production of fasteners was 69,000 tons; total imports were 20,500 tons, accounting for 27.3% of the total market; exports The total amount is 14,400 tons.

In 2004, the fastener market scale was 94,400 tons, of which the total production of fasteners was 78,000 tons; the total import volume was 23,800 tons, accounting for 25.2% of the total market; the total export volume was 0.74 million tons.

In 2005, the fastener market scale was 114,700 tons, of which total production of fasteners was 90,000 tons; total imports were 30,500 tons, which accounted for 26.6% of the total market; and total exports were 5,800 tons.

In 2006, the size of the fastener market was 128,900 tons, of which total production of fasteners was 105,000 tons; total imports were 26,500 tons, accounting for 20.6% of the total market; and total exports were 0.26 million tons.

In 2007, the size of the fastener market was 164,400 tons, of which total production of fasteners was 125,000 tons; total imports were 45,700 tons, which accounted for 27.8% of the total market; and total exports were 6,300 tons.

The fastener industry is an industry that depends on raw materials, and rising raw materials will naturally increase the production cost of fasteners. Under the current situation, fastener companies should promptly adjust product structure, control the scale of investment, and reduce non-productive expenditures. This is undoubtedly also positive. According to Luo Baihui, secretary-general of the International Die & Metals and Plastics Industry Suppliers Association, the main reasons for the steady increase in the prices of raw materials in China are the control of the production capacity of the iron and steel industry to ease the relationship between supply and demand, the strengthening of the macro-control of the steel industry, and the development of the steel market. . Second, the decrease in steel imports and the increase in exports are conducive to stabilizing prices. Again, market confidence has been restored. Operators and production customers are optimistic about the market demand and dare to purchase and open positions.

In recent years, the growth rate of fasteners in China is 5%-10%, and the demand for fasteners in 2008 was 3.13 million tons, an increase of 9.5% year-on-year. Among them, the automobile industry is the largest user, followed by the maintenance of the industrial market and the construction industry. Then there is the electronics industry. In order to stimulate domestic demand, the government introduced many policies to support manufacturing. In the government’s 4 trillion yuan investment plan, the focus is on railways, highways, airports, power grids, and affordable housing infrastructure. Luo Baihui believes that the most direct benefit is Equipment manufacturing industry, which will greatly stimulate the demand for fasteners. In particular, the demand for high-strength fasteners with 16-30mm specifications ≥10.9 will increase rapidly. In addition, the development of the aviation industry has also played a strong supporting role in the demand for fasteners. For example, the Boeing Company plans to add 3,400 new aircraft in the future. This data will bring new development and demand opportunities to the fastener industry.

As China's fastener industry is formed spontaneously, it must have its own unique characteristics: First, small scale. Fastener companies are rapidly adapting to the ever-changing market demands with their flexible management methods and have achieved rapid development. The second is a large number. At present, there are more than 2,200 enterprises in family workshops or couples and small-scale processing booths. This is an unparalleled quantity in any region and a huge industrial cluster has formed. The third category is all. From the most primitive processing methods to advanced multi-station cold heading machines, from red to heat-treated and tempered automatic production lines, the fastener industry covers almost all products and processes of the entire industry. The fourth is low cost. All production plants are private enterprises. The business owners are both factory managers and technicians, salesmen, and the monthly salary of production line workers is between 500 and 800 yuan. Enterprises from the management mechanism and cost accounting are incomparable to coastal enterprises.

Luo Baihui said that after a long period of development, fasteners have a certain industrial base and advantages. All varieties, the fastener market, including most of the fastener products, a variety of specifications and types of products up to thousands of species. A market can purchase all the necessary. Excellent prices, fast-famous fasteners known throughout the country. The production enterprises are privately-owned enterprises, which have low costs and flexible operating methods, making Yongnian Fasteners very competitive. With a wide network and tens of thousands of sales outlets, the sales force has spread all over the country. Almost all county-level listed towns have Yongnian fasteners operating sites. Functionality, fasteners market including logistics and distribution, catering, accommodation, finance, post and telecommunications, communications, purchase convenience, fast delivery.

A few days ago, the European Union issued an official announcement and decided to launch an anti-circumvention investigation on China's re-export of European fastener products via Malaysia. The European Union stated that since the implementation of anti-dumping measures on Chinese fasteners, the number of Chinese products that have transshipped to the EU market through Malaysia has continued to increase, and continued dumping at low prices has severely weakened the effectiveness of the existing anti-dumping measures.

Previously, Malaysia had fewer fasteners exported to the European Union. In recent years, China has five or six large export enterprises to set up factories in Malaysia, and through its ports to export to the European Union, the local exports to the EU have increased two or three times, causing The attention of the European Union. In fact, the EU has great demand for fasteners that are made in China, and Chinese companies are also reluctant to export products to the EU.

The European Union has recently conducted investigations on a number of related companies, including companies that have built factories there. Whether its products can obtain the "ID card" originating in Malaysia depends on whether the added value achieved in Malaysia's assembly process exceeds 25% of the production cost.

If the European Union rules that our company has anti-circumvention facts, it will impose the same anti-dumping tariffs and even punitive tariffs on the same products imported from Malaysia. If there is indeed a re-export trade, it is also hoped that such means can be resolved through consultations. Some companies may not understand the local laws and trade rules. If it is indeed a local investment and establishment of a factory, there should be no problem. There is a company in Jiaxing producing in Malaysia, but it is not much. At present, all countries are staring at us. Although the company is still alive, it is very difficult to live. Going overseas to set up factories can be regarded as the best way to avoid trade risks.

With such cruel competition today, it is indeed not an easy task for foreign trade-oriented companies to switch to the domestic market. This difficulty is not only caused by their inherent internal thinking, but also caused by the intensification of external competition and changes in the market. Luo Baihui pointed out that foreign companies must successfully expand their products in the domestic market. They must strengthen the construction of marketing management systems and enhance their marketing execution capabilities based on their own product advantages. Only in this way can they make their own quality products acceptable to the domestic market. In-depth understanding of demand, building sales channels, improving the level of research and development and forging an excellent domestic sales force, and further building a customer's domestic sales operation platform.