Giant engineering tires against the market "take root" overseas

In the first five months of this year, Fujian Putian Hai'an Rubber Co., Ltd. exported giant engineering tires for more than US$65 million, an increase of nearly 10 times from the total export volume in 2011.

They can rise rapidly in the adverse market, there are two factors: First, from the product competitiveness. Zhu Hui, chairman of Hai'an Rubber, introduced that Hai'an's products have filled a number of technical gaps at home and abroad, and product technology is gradually maturing. In China, Hai'an Tire greatly reduced the dependence of large mining companies on traditional overseas brands. Their tires are slowly replacing imported tires; in foreign countries, their tires have similar applicability to traditional brand tires.

Second, the market positioning is accurate. In the past two years, despite the small export volume of Hai'an tires, Hai'an only chose to cooperate with world-class mining companies. Although cooperation with large companies has a high threshold, long cycle, and high risks, Hai'an tires eventually obtained international mining through unremitting efforts. The giants recognized that they quickly opened up the international market and established long-term business partnerships with the world's mining giants. As a result, they also received a large number of orders. At present, many other small mining companies have also placed orders to Hai'an.

At present, Hai'an is committed to overseas markets. It is their first choice for doing business in Australia. The local mineral resources are abundant. Many world mining giants are headquartered in Australia, such as BHP Billiton, Rio Tinto, and FMG. Hai'an is also exploring other countries' markets, such as South America, Africa, and North America, and Indonesia is expected to become the largest market for Hai'an tires in Asia. Due to the large market demand, Hai'an is still expanding its production. It is expected that Hai'an's annual output will be three times that of 2012 within three years.

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