Talking about: New Trends in the Development of International Printing Industry

The printing industry has also shown some new development trends in the past year. Whether it is bio-plastics, RFID, mobile advertising or digital signage, it has injected a fresh air into the printing industry, and has also given new directions to the development of the industry. The direction.

First, bio-plastics will shine. Recently, the European Bio-Plastics Association concluded a public opinion survey: investing in green environmental protection is the best way to overcome the crisis. Most of the interviewed companies stated that they had achieved healthy development in 2009, and some companies even had growth rates of more than 5%. This is obviously beyond everyone's expectations. It is understood that a total of 38 plastics manufacturing companies announced their expectations for 2011 in their 2009 and 2010 operating results.

Biodegradable and bio-punishable plastics are environmentally friendly products that are completely different from traditional plastics. It has a wide range of applications. For example, packaging materials, plastic film, shopping bags and other products can be made of this environmentally friendly plastic. In addition, the use of bioplastics in durable products is also increasing, from the mobile phone housing to automotive parts, etc. are the stage for its role. By using this material, one can effectively reduce the amount of carbon dioxide released into the atmosphere. Protecting the atmosphere and reducing the use of fossil dyes are important drivers of technological progress and market development. The advantages of biodegradable materials can be fully reflected in the product, but its shortcomings are short shelf life.

Andy Sweetman, Chairman of the Board of Directors of the European Bioplastics Association, said: "The advent of bioplastics has accelerated the pace of green innovation and companies' pursuit of environmental protection. Although this material has a global market share of less than 1%, its growth rate is very high. Surprisingly, what we lack right now is an incentive that can encourage this market to continue to expand.” If they can get financial support, these companies can focus more on technological innovation and, if necessary, expand production capacity. And this also gives plastic users and consumers a strong signal that bioplastics are ready to expand!

Second, RFID business will be explosive growth RFID is a market containing huge business opportunities. Active RFID is the fastest growing RFID tag in terms of sales volume, and its share of the RFID market is also increasing. From the IDTechExRFID knowledge base, the world's largest RFID project database, we can see that 111 countries around the world are engaged in the 111 project research and the total number of projects has exceeded 4,000.

Roughly speaking, the proportion of active RFID in all projects has risen to 24%, almost doubling from a few years ago, and most of these labels are made of plastic. Passive RFID is very popular among financiers. It mainly has two forms, label and card. For example, non-contact (RFID smart card) passive RFID systems are commonly used for stored value. The Oyster Card issued by the London Transport Authority is the most widely used type of transport stored-value card.

Today, China's RFID projects may have surpassed the United Kingdom, but there is still a gap between the United States and the United States. Previously, the British government had planned to open the largest RFID order in history - the national ID card plan worth 50-150 billion pounds - but now the plan has been cancelled. In terms of market value, China has severely shaken the dominance of the United States because it has many big projects in its hands. For example, the library tags it uses have exceeded the sum of other countries in the world. In addition, China's RFID spending may also exceed the United States, because China will slaughter 1.2 billion pigs each year, and the introduction of relevant laws and regulations will have a significant impact on the RFID market.

As always, local and national government measures will promote the development of the RFID market. The new laws promulgated by the government tend to be the benchmarks for this market. For example, the New Zealand government requires all dogs to be labeled, and the European Commission has also started this year to ask the 110 million sheep and goats in Europe to bring "identity cards." In addition, Canada and Australia are also expected to follow the example of New Zealand. The use of RFID tags has helped to strengthen disease prevention and efficiency in these countries. And national governments are also willing to use this technology in their own book labels, citizen cards, and transportation cards.

Third, mobile advertising has become a new profit growth point Mobile advertising is a new and relatively small market, but in the next five years, the United States will spend 1.2 billion U.S. dollars on mobile display advertising, which is almost doubling from the current 313 million U.S. dollars. Two times.

According to Neil Strother, head of market research firm ABIResearch, a survey conducted by the company in February this year showed that 28% of mobile users surveyed log on to the mobile Internet every day. This data has greatly exceeded the survey results 14 months ago, which will also be a powerful driving force for the mobile marketing and advertising market. ”

Mobile display advertising is actually very similar to online advertising and it is also a marketing method that motivates mobile marketers to promote advertising. Our common mobile display ads include text messages, search ads, in-app ads, and video ads.

More and more marketing companies have shifted budgets to mobile activities. Most advertising agencies, technology dealers, and mobile advertising operators have stated that their spending on mobile activities will increase by 25% to 30% every year. ABIResearch report said that the popularity of smart phones is the main driving force for the development of mobile display advertising, but this form of advertising will also be extended to other mobile devices.

The huge potential of the mobile advertising market has attracted the interest of big companies such as Apple and Google. The two companies recently acquired QuattroWireless and AdMob mobile advertising companies respectively. At the same time, independent advertising networks are also serving this market. The more famous network operators are MillennialMedia, Jumptap, and Greystripe.

Fourth, digital signage is becoming more and more popular With the increasing popularity of large-scale digital signage in Australia, advertising companies have to meet with a large number of customers every day, and they can sell more advertising spaces in the same place. Digital LED and LCD billboards have become a booming industry in Europe and the United States.

According to David Gittins, chief operating officer of PDM (PrimeDigitalMedia), which provides digital media management software for retailers and marketers, outdoor advertising will gradually transition to large-scale digital billboards because this form of advertising can bring greater economic benefits to customers.

Gittins said: "We have already seen the large-scale application of such billboards. Although its one-time investment is large, once a digital billboard is installed, you can show more content in the same place, and you don't need to Continuous printing."Gittins believes that printing will not be eliminated and will serve advertisers with digital signage. With the continuous expansion of market share, digital signage has become a mainstream technology in the advertising market.

Earlier this year, the Westfield Group launched a digital network of LED video displays in its six shopping centers in Australia. These display and content management systems are designed and produced by Daktronics, which is the world’s largest order of LED indoor advertising displays. It marks a significant progress for digital advertising in Australia.

Although this technology is relatively new, advertisers favor it. People actually compare the numbers to this technology because they can see electronic billboards in international events such as the Beijing Olympics held earlier. They knew that if the clarity of these monitors were high enough, they would look like ordinary televisions, so they knew the benefits of advertising with such monitors.

Digital advertising has many obvious advantages, but the market is still reluctant to abandon large format printing soon. According to Debbi Burgess, head of the Sydney-based BrightPrint Printing Plant, these two forms of advertising will coexist for a long time, each will serve a different market, and printers will also need to keep abreast of the developments in technology. In short, everything related to computer monitors is more environmentally friendly than printing. Of course, printing also has its own advantages. It can give people an intuitive feeling. Its emotional value cannot be replaced by any digital technology. Of course, in order to make good use of digital billboards, advertisers’ technology must be powerful and flexible enough, and they must be able to manage large amounts of information.

According to a recent study by the Galaxy survey company, new digital billboards can significantly improve the efficiency of in-store marketing and employee training, while outdoor displays can attract more passers-by into the store. In addition, about 73-85% of consumers think that such advertising can improve their shopping experience; 80% of managers believe that the content on the screen can have a positive impact on consumers' purchase decisions.