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LED industry has huge room for growth after the rapid replacement period
The value of the huge value of intelligent lighting is electronic and networked, not only can realize the intelligent control of the lighting system, realize the basic functions of automatic adjustment and scene lighting, but also an entry point of the Internet, thus generating more high value-added services. For example, health management, map positioning, merchandise shopping guides and advertising. It is foreseeable that the ecology of the lighting industry will undergo major changes. Intelligent lighting belongs to the category of smart home. Its development requires the cooperation of the whole industry chain, and the future will lead to a major change in the industry ecology. Industrial integration based on specialized production will be the development direction of smart lighting in the future. Specialized production is the survival basis for luminaire manufacturers and controller manufacturers. System integrators and platform operators have greater voice in the industry. At the same time, it is a high probability event for lighting manufacturers to increase cooperation with Internet companies. The growth space opens up for the sustainability of the LED industry growth. The market controversy mainly comes from the following points: 1) How long can the replacement market support the rapid development of the industry? 2) Is the life of LED lamps very long? 3) After the rapid replacement period, where does the industry's growth momentum come from? Regarding the first question, the US Department of Energy data shows that the penetration rate of LED lighting in the US market is still less than 5 in 2013. Assuming that the penetration rate doubles every year, the replacement demand can last for 34 years. As for the LED lighting life, in the rapid development of LED lighting, long life is not the most important factor for manufacturers, but to reduce the cost as long as the life standard (230,000 hours) is met, and the manufacturers will not hesitate to pay the price after the industry matures. The ultimate in product life. Finally, LED intelligent lighting will increase the average unit price (ASP) and added value of the product, and its development space is much larger than that of traditional lighting products. The long-term growth kinetic energy source after the rapid replacement period can be solved. According to market research, the cost of an LED driver with intelligent control function is generally less than 10 yuan. The ex-factory price of lighting fixtures with such power supply is 200 higher than that of ordinary lamps. Only this intelligent configuration can be Ordinary luminaire products add at least a premium of 20 (and this is regardless of the addition of more complex systems and higher-end configurations). According to calculations, on the basis of not considering high value-added products, the smart lighting industry will provide at least RMB 60 billion in market space in 2014 and 2015 alone. If calculated according to the annual compound growth of 30, it is conservatively estimated that this value will reach nearly 80 billion yuan by 2018, and the accumulated amount in the next five years will exceed 200 billion yuan.