Instrumentation realizes industrial development

The Chinese instrumentation industry, which is in a stage of rapid development, needs a product marketing model that is compatible with it. The combination of online and offline also promotes the development of the instrumentation industry from another aspect, but it also needs to be progressive and innovate constantly. Learning can achieve real growth in the industry.

In recent years, China's instrumentation industry has shown a trend of rapid development. According to data released by the China Instrument and Meter Industry Association, during the “Eleventh Five-Year Plan” period, China's instrumentation industry was affected by the financial crisis in 2009, with an increase rate of only 8.9. In addition to %, the growth rate in other years is between 20% and 30%. Compared with the world instrumentation market, which is only 3% to 4% increase, the rapid development of the instrumentation industry in China is evident.

The continuous improvement of technology and the independent R&D capabilities of domestic products have also gradually increased. Especially with the rapid economic development, China has become the world's largest emerging market. The global manufacturing industry has migrated to China in large numbers and a large number of foreign companies have begun to set up factories in China. The market demand has become unprecedentedly large. Nowadays, with the rapid spread of the mobile Internet, China's instrumentation industry has officially entered the era of mobile marketing. It is understood that 3G platforms such as “China Instruments” based on receiving terminals such as smart phones have begun to become popular in domestic and foreign markets.

In fact, China’s new industrialization process and the deepening of the integration of information technology and industrialization have driven the demand for instrumentation products in various industrial fields. In addition, the Chinese government has implemented energy-saving emission reduction targets, shutting down and lagging production capacity for major industries. The series of mandatory measures have, to a certain extent, expanded the market size of the instrumentation industry. Zheng Shuming, an instrument and meter industry expert, said that it is the continuous expansion of the market that puts forward new requirements for product marketing methods. Of course, the standards are also higher. Not only does it require unimpeded information flow, it is conducive to a virtuous cycle of industry operations, but also to production. One-stop service for, supply, and sell enables consumers and manufacturers to seamlessly connect and penetrate the market to obtain the most direct consumer demand information.

Zheng Shuming said that in today’s era, the sales channels that can meet all the above requirements are naturally non-internet networks, and the mobile Internet platforms that use 3G network information technology are gradually occupying an important position. The reason why industry development is optimistic about the mobile Internet is that a large group of mobile Internet users occupy a large part of the reason. It should be said that since the development of the traditional Internet, the growth rate has slowed down, and the mobile Internet is in a stage of rapid development and growth. The popularity of equipment, the growth of user groups, and the strengthening of network signals all allow manufacturers to see unlimited business opportunities. It is believed that market expansion through mobile Internet platforms is just around the corner.

The Chinese instrumentation industry, which is in a stage of rapid development, needs a product marketing model that is compatible with it. The combination of online and offline also promotes the development of the instrumentation industry from another aspect, but it also needs to be progressive and innovate constantly. Learning can achieve real growth in the industry.