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In 2008, China’s truck industry experienced unprecedented development pressure, and the competition between truck manufacturers has become increasingly fierce. How to take greater market share in adversity and grasp market initiative has become a common issue for truck manufacturers. As a leading truck brand in China, FAW Liberation has maintained a good momentum of development in a complex market environment with strong product competitiveness. Its sales volume has steadily increased and it has firmly occupied the leading position in the industry.
Contrary to the trend and liberate to achieve the annual marketing goals
In 2008, under the influence of many new unfavorable factors such as the implementation of new emission standards, rising fuel prices, and the economic crisis, Liberation Trucks, with its strong product advantages and advanced technological advantages, bucked the trend and successfully completed its annual sales target. A satisfactory report card was issued.
Under the support of FAW's powerful independent R&D system, FAW Liberation continued to make breakthrough achievements in heavy-duty vehicles. As a new-generation main product for the liberation of heavy-duty product platforms, Liberated J6 heavy trucks achieved product structure expansion in 2008, and further improved product performance, resulting in a “broad-platform, multi-series†product landscape. In September 2008, the liberation of the J6 heavy-duty high-end model made its debut at the internationally renowned Hannover Commercial Vehicles Fair. It won the attention of international customers and the media and perfectly demonstrated the elegance of the Chinese national automobile industry.
The liberation of heavy-duty platforms has created a customized and customized product structure, which has achieved close integration with market segments. Successfully launched a new generation of self-unloading products such as Aowei heavy-duty dump trucks and small Jinniu economical dump trucks, which laid a solid foundation for the sale of liberation dump products.
From the strong scientific management and marketing policy support of the headquarters to the exploration and practice of regional distributors and agents who are brave to explore, the operational mechanism of the liberation marketing system is further developed into a market. The western market breakthrough campaign has achieved a phased victory, and the western market share has significantly increased, laying a good foundation for the further advancement of the strategy to liberate the western market in 2009. The guarantee capability of the liberation service spare parts has been further improved, and the continuous operation ability of the majority of users has been greatly guaranteed. Liberated terminal marketing service model innovation and practice has achieved rich results, further expanded marketing service network, further deepened customer relations, implemented more scientific and efficient internal management, and significantly improved the quality of personnel; regional market analysis has become more scientific and market segmented. The control ability has been greatly improved.
Emancipating the achievements of marketing work in 2008 is obvious to all. In 2009, liberation will continue to expand market advantages, improve the deficiencies in marketing, and further increase sales in new market challenges.
In the Three Kingdoms era, the product and technology advantages show perfectly
Since the implementation of the National 3 laws and regulations, the technical route for achieving national standard 3 has been a hot topic of debate in the industry. As one of the truck manufacturers that insisted on the use of electronically-controlled common-rail, the country's three mainstream technology routes, FAW Liberal has achieved a satisfactory market performance with its product features and technological advantages.
The advanced and mature nature of electronically controlled common rail technology has been tested in Europe and America for a long period of time. It possesses powerful upgrade potential and competitiveness. As a representative brand of the application of the three electronic control common rail technology, the liberation of FAW is based on a full range of product camps and comprehensive services. Operational security has become the most assured earning machine for customers. In the R&D process of the National III technology, Liberation will use the electronic control system's R&D and application as the technical core of the product's compliance with the country's three standards. Through a powerful independent R&D system, it aims at the three-phase sales of the Liberated China against the conditions of roads and vehicles in China. The data of each model is the most accurate and comprehensive programming input in the industry, giving full play to the advanced nature of electronically controlled common-rail technology and ensuring that the three products of Libya have the strongest competitiveness in terms of fuel consumption, reliability, and environmental protection. At present, the use of electronically controlled common rail technology in the liberation of the country's three trucks have dominated the market, the liberation of the country's three trucks, "True Three, really fuel-efficient, not picking oil, more reliable, more profitable" reputation has been widely used among users spread.
Liberation planned and implemented the national III product marketing project in 2008. The country III product service support capability was improved. The in-depth implementation of the marketing plan has enabled Liberia’s three products to win opportunities in the market. At the same time, the three service companies of the Liberation State were systematically and digitally developed, and the electronic intelligence diagnostic instruments were fully applied in the liberation of “National III†service guarantees. With 260 “National 3†service stations as the starting point, 560 services were gradually realized. Station, an average service radius of 60 km service platform. A complete and efficient service guarantee system helps customers effectively avoid operational risks and eliminates worries.
The liberation country Three Trucks will continue to lead users in the third national era with professional and customized product camps to continue to profit, advocating the sound development of China's logistics model, so that the liberation of the country's three trucks become the most profitable experts for China.
Definitive victory, share share, base win-win future
In 2009, China's truck industry continued to face an unprecedented severe development environment. For liberation, the future is full of challenges, but there are also opportunities. Liberation will take “grasping the share and the foundation†as the core development goal, and with the liberation of agents and service providers, unite, strengthen confidence, overcome difficulties, and build a strong and complete product competitiveness. Further strengthen the foundation for the liberation of the marketing system, provide the most powerful support for dealers and service providers, and fully elevate the level of liberation of marketing services. At the same time, following the development strategy of FAW Group, which focuses on “resources integration,†liberation will continue to increase its own R&D efforts, concentrate effective resources, optimize the allocation of resources, and improve the independent R&D system to make it more powerful in the new market environment. The competitiveness will ensure the achievement of the 2009 share target and lay a solid foundation for constructing a new win-win advantage for the liberation marketing service system.
In 2009, Liberation will comprehensively improve the customer-based marketing operation mechanism, strengthen and consolidate customer relationships, timely meet customer's technical and non-technical service requirements in accordance with the ever-changing demands of customers, and ensure the efficiency standards for collaborative operation within and outside the marketing system. . At the same time, the liberation will further improve the marketing service network layout, effectively grasp the market resources, overcome the current situation of “large and small, centralized,†and increase the coverage and influence of the liberation marketing network. In addition, we will continue to implement customer relationship management standards, grasp the dynamics of customer demand, establish customer classification and special maintenance models, and provide customers with the best quality service. In response to the problems existing in the current marketing team, Liberation will increase training efforts, improve the overall quality of marketing teams, and strengthen the construction of marketing teams, including increasing the number of consultants and formulating corresponding training and incentive measures. With the expansion of profitable channels, the e-liberation marketing team will be built to become the marketing force with the most market development and the most efficient services.
The smoke of 2008 has not disappeared, and the curtain of 2009 is about to open. Focusing on the core objective of “grab the shareâ€, FAW Jiefang will create a new resource advantage that will be liberated with a high-quality, cost-effective product lineup. Together with dealers, service providers, and customers, it will be confident and overcome difficulties. Solidify the foundation, achieve win-win development, jointly meet the challenges and opportunities of 2009, and jointly create a greater victory in the liberation of the marketing front!
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