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Dongfeng Motor Co., Ltd. (referred to as "Dongfeng Motor") is a listed company established exclusively by Dongfeng Motor Corporation in 1999. The company has a total share capital of 2 billion shares and now has 11 branches (subsidiaries) with a total assets of over 8 billion. Yuan. Among them, Dongfeng Cummins Engine Co., Ltd., which holds 50% of the shares of the company, is currently the largest medium-heavy power production base in China. Dongfeng Yulon Automobile Sales Co., Ltd., which holds 51% shares, is the first joint venture company in circulation in China. Zhengzhou Nissan Automobile Co., Ltd. under "Dongfeng Motor" is the largest high-end SUV production base in China.
Dongfeng Light Commercial Vehicle has formed the "Dongfeng Xiao Bawang" series (including small cards, micro cards), "Dongfeng Jinba" series, "Dongfeng Duolika" series, "Dongfeng Kangba" series, and "Dongfeng Star" series." Dongfeng King Kong "series," "Dongfeng Xintianyou" pickup trucks and other seven series of more than 400 varieties, both steam and diesel, both high and low, emissions fully meet the European II standards, some models reach Euro III standards, product structure covers light trucks, pickups, Mini cars, light passengers, bus chassis, SUV and other models.
"Dongfeng Motor" is committed to innovation and development, with comprehensive strength, and outstanding performance. Advanced equipment and processes, perfect quality management system, strong R & D capabilities and strict selection of supporting enterprises, Dongfeng light commercial vehicles have always maintained high quality. In 2003, the company actively introduced NISSAN's advanced management model to develop a new generation of light trucks and powertrains. With an open international technology perspective, the company has gradually developed into a competitive enterprise with international competitiveness.
As an important part of the Dongfeng Business Group, since its construction in 1993, Dongfeng Light Vehicles has provided more than 300,000 vehicles to the community, including more than 5,000 light military vehicles for the military. Since its inception, Dongfeng Motor Co., Ltd. , Upholding the corporate philosophy of "Caring for Everyone, Caring for Every Car", continuously integrates and optimizes the value chain of R&D, manufacturing, and sales, and has continuously won various honors.
In the face of fierce competition in the domestic and international automotive market, "Dongfeng Motor" will activate imagination, agglomerate beliefs, and radiate enthusiasm to express the dedication of "Dongfeng Motor" to customers and society.
Dongfeng Yulon Automobile Sales Co., Ltd. (referred to as "Dongfeng Yulon") is the first domestic joint venture in the sales field. It is a sales company jointly established by Dongfeng Motor Corporation and Taiwan Yulon Motor Company. "Dongfeng Motor" leverages the Dongfeng Yulon project platform. Introduce advanced marketing service concepts, management methods and management software, promote the current international advanced and efficient marketing methods, provide customers with "easy to purchase" and "easy access" services, and build more than 500 marketing service network camps covering the country as Customers create "value chain" of value-added services and comprehensively improve the brand awareness and market share of "Dongfeng Motor". The construction of "international light commercial vehicle company" is the development goal of "Dongfeng Motor", Dongfeng Yulong as "Dongfeng Motor" The nationwide sales agency for the entire product line will be committed to the marketing service management of Dongfeng Light Commercial Vehicles, and will actively develop the market value of light commercial vehicles through innovative business models, and strive to become a leader in market innovation value.
Second, Dongfeng Duolika new T3/T4 series market positioning
Since entering the 21st century, the market economy has become increasingly prosperous. Consumers’ aesthetic values ​​and values ​​have been continuously improved, and their ability to accept new things has been continuously enhanced. In addition, the competition in light-duty card markets has continued to intensify, and manufacturers have successively launched in order to cater to consumers’ increasing aesthetics. The Dongfeng Dali truck type has been used since the introduction of the Dongfeng blue cab of the 2080 since the introduction of the Dongfeng Dali truck model in the past decade. There has been no major change in the ten years, and the cab has a rough construction and the interior is simple. Therefore, in order to improve the competitiveness of the product, more in line with the aesthetics of consumers, developed a new 2030 Nissan cab (referred to as Kangba cab), and all the new Conrad cab in the Dolly truck type.
Target users: Individual transporters (operations), logistics companies, enterprises and institutions;
The use of the environment: between cities, inter-provincial transport, transport radius is generally about 200-500 km;
Characteristics of use: In the city transportation, based on the ability to meet the carrying capacity and basic functions, users are increasingly pursuing their individuality, focusing on the appearance of the models. They can look fresh, look gorgeous, attract attention, and stand out in numerous models. Only then can we get more attention and supply and earn more money.
Vehicle use characteristics: to meet the carrying capacity, loading about 5 tons; also requires a novel shape, can attract eyeballs, to win attention.
Third, Dongfeng Duolika new T3/T4 series product introduction
The Dolika new T3/T4 model is based on the original EQ1061 series 3 and 4 series product improvements, including two aspects, the chassis system and cab improvements;
(1) Undercarriage: Increased clutch assistance to make the clutch more maneuverable; increase the air brake and change the type of parking brake from the traditional locking transmission shaft to the locked rear wheel, making the parking brake safer and more reliable. Reduce brake throw-off and brake run-off when moving; leaf springs are strengthened; and width and length of cargo bed are increased;
(2) Cab modification: The new Dolly Card cab is beautiful and generous. The paint is full and heavy, the finish is bright and lustrous, and the color is bright. The square instrument panel made of aviation honeycomb material has reasonable layout, durability and strong impact resistance. Increased folding cup holder, cigarette lighter, ashtray, overhead ticket box, reading light, etc., configuration more humane, more user-friendly.
Through the above configuration improvements, further improve the product's cost performance, improve product competitiveness.
Dongfeng Dolika series features and sales highlights
First, the company introduced