China's mold industry revitalization plans for diversification of business plans

With the reform and opening up, the focus of global manufacturing transfer to China has provided a powerful impetus for the development of China's mold industry, and it has also raised increasingly high demands for domestic mold manufacturers.

According to a survey conducted by the China Die and Mould Industry Association, nearly 20% of mold manufacturing companies in the country have not been affected by the financial crisis, and 40% have been affected or affected. The surveyed enterprises generally believe that the situation this year will be worse than last year, and the pace of development will further slow down. As the surveyed enterprises are mostly key mold and die enterprises from all parts of the country, the situation in all aspects of these enterprises is better than that of non-key enterprises and small enterprises. Therefore, from the perspective of the national mold industry, the difficulties will be even greater.

Affected by the financial crisis, enterprises in the southeastern coastal areas of China, especially export-oriented enterprises, have been greatly affected. At present, this shock wave is gradually being transmitted to the central and western regions. Last year, China’s sales of molds reached 99.5 billion yuan, an increase of 9.2% over the previous year, an increase of more than 10 percentage points over the previous year. This was the lowest growth rate since the statistical data in China's mold industry in 1984. Luo Baihui, the expert member of the Die and Mould Technology Society of Shenzhen and CEO of Die & Mould Network, pointed out that China's current mold manufacturers must focus on improving product quality and reducing manufacturing costs, and realize a strategic shift from a “mold power” to a “mold powerhouse”. Luo Baihui analysis pointed out that "the mold industry should pay attention to structural adjustment, vigorously develop high-value-added products, take a refined, specialized, strong line, in the 'Blue Ocean' to create new growth points." Although China's mold size is second only to Japan and the United States However, most of them are concentrated in middle and low-grade areas, and their technical level and added value are relatively low. On the contrary, many high-end and high-grade molds also rely on imports. The future fight is the core competitiveness of the product. It is the same at home and abroad. The Chinese mold industry needs to develop. I am afraid that both our company and the government will need to make efforts in technological innovation.

Chang'an is the capital of China's mold industry. According to Luo Baihui’s understanding, the financial crisis has affected the current days. The companies in other places are not as good as they are. The main reason for this situation was that companies lacked core competitiveness and their products were not high enough in grade, which was greatly affected by the financial crisis. The mold industry is different from other industries. It was not affected at the end of last year. However, it was evident that the impact of this year was 1-4 months. The market started to pick up again in May. Our company still has confidence in the future. Confidence does not only come from the important position of the mold industry itself in manufacturing, but also from the rigid demand of the huge market.

In the United States, the mold industry is considered to be "the cornerstone of American industry"; in Japan, the mold industry is highly promoted to such a high position as "the driving force behind entering an affluent society." In China, the State Council adopted the "Adjustment and Revitalization Plan for the Equipment Manufacturing Industry", which also regards the upgrading of the technical level of molds and their manufacturing equipment as their key content, in the national 16 major science and technology specialties basic equipment functional components (key components) project The special project of the mold project also reflects the important position of the mold industry in the manufacturing industry.

In addition, the central government’s series of stimulus plans to boost domestic demand also bring opportunities to the mold market. Luo Baihui pointed out how to make achievements in automobiles, aviation, medical equipment, and new energy, seize the business opportunities of the 4 trillion yuan total investment in construction projects, turn the national strategy and new industries into real orders for the mold industry. We need to segment the market, target our target customers, and diversify our operations. We must focus on mold manufacturing, extend the product chain, and actively provide equipment and products for the mold downstream industry to meet the ever-increasing market differentiation.