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What is the change in the LED lighting market in Southwest China?
The Southwest is currently the region with the greatest change in the domestic market and the market with the most potential for development. In 2016, along with the urban and rural construction brought about by the development of the western region, the southwest region has ushered in new market changes every year. Although most businesses are complaining about the downturn in business, the market structure is still constantly optimized. The Southwest is currently the region with the greatest change in the domestic market and the market with the most potential for development. In 2016, along with the urban and rural construction brought about by the development of the western region, the southwest region has ushered in new market changes every year. Although most businesses are complaining about the downturn in business, the market structure is still constantly optimized. Guizhou is improving the appearance of the back. There is no three-footedness. People have no three-point silver. Guizhou used to give the impression that it is poor. Nowadays, great changes have taken place. High-speed and high-speed rail extend in all directions. Every year, an international ecological conference, a number of fairs and a wine fair are held in Guiyang. It is also the 52 most worthwhile places in the world by the American Times. Guizhou is going to the world with a brand-new look and enters people's field of vision. It is one of the fastest growing areas of domestic economic development. This has a clear positive pulling effect on the lighting industry. At present, Guizhou's most representative lighting market is Zhejiang Trade City, Xinfa City Lighting Plaza, and Southwest Home Expo Center Lighting Plaza. In addition, Qingyun Road Lighting Plaza and Taotao Palace Lighting Plaza are also local influential professional lighting markets. These five lighting markets have gathered more than 500 professional lighting dealers. At least 2,200 lighting fixture dealers throughout Guizhou. The overall strength of Guizhou lighting lighting dealers is relatively weak. The annual sales volume has exceeded 100 million yuan. Only the NVC brand operator Guizhou Huida Tiancheng, more than 40 million Ou Pu lighting operators Guizhou Yulong and Zhengtian and two, More than 10 million and less than 20, compared with other provinces, Guizhou lighting industry has a huge room for growth. Due to the huge market potential, Guiyang's largest commercial real estate southwest trade city is planning to build a new lighting market with an area of ​​about 30,000 square meters, and dealers inside and outside Guizhou Province are competing to go. The new lighting market has been hailed, indirectly indicating that the Guizhou lighting industry is about to enter a broad field of development, and may also enter a time of intense competition. With the continuous development of the domestic high-speed rail system, it takes only half a day to reach from Guiyang to Guzhen. Some high-end lighting fixture owners choose to jump off Guiyang and go directly to the ancient town to purchase. In the future, this situation will continue to increase, which may force the Guiyang Lighting Store to Develop in the high-end direction to adapt and meet the needs of customers as much as possible. Brand-growth in the lighting and lighting industry In recent years, the lighting and lighting industry has faced a difficult situation. Both manufacturers and merchants have experienced numerous pains. They have to go through some detours. Very few have chosen to give up. Most of them are still sticking to them. Breakthrough. Guizhou Yulong Lighting has made important strategic adjustments this year. With the brand as the core of development, it has won the operation cooperation of Op Lighting in Guizhou, and cut off other branches that have affected the progress. From acting dozens of brands to operating a big brand, sales are not The decline has increased, and this year's performance has almost doubled, surpassing 40 million. This shows that the lighting industry is experiencing brand growth, and the future development of companies like Op Lighting will inevitably become larger and larger. There are a lot of feelings this year. The biggest feeling is that the lighting and lighting industry has already ushered in the brand era. Mastering the brand can master the future, and losing the brand is tantamount to losing the future. I have to say that it is a very wise choice to do the operation of Op Lighting in Guizhou. In 2017, the goal is to continue to strengthen deep cooperation with Op Lighting, improve the various capacity building of Guizhou Operation Center, build an efficient team, strengthen services, and strive to double the performance. To this end, we will also build a 1000 square meter Ou Pu lighting brand flagship store in Guiyang, and combine e-commerce to further expand the impact on users. We have already selected the facade in the upcoming Southwest Trade City, and we must achieve great development. Yunnan Industry Shows Focused Development Yunnan Province has experienced rapid economic development in recent years, providing broad prospects for the development of the lighting industry. However, due to its location in the southwestern border, there is a great spatial distance from the ancient town of Dengdu and other lighting fixtures. The manufacturers are setting up operation centers and logistics centers in Kunming to develop the market. At present, there are two major lighting markets in Kunming. One is the Lions Lions International Lighting Center. There are more than 400 lighting and lighting dealers. One is the Dashanghui Lighting City, and there are more than 100 lighting and lighting dealers. These two markets are brought together. The vast majority of dealers in Kunming, many large stores operating area of ​​more than 1,000 square meters, the largest more than 2000 square meters. At present, there is also a red-poly lamp market in Kunming that is about to face demolition. Merchants have already made good choices in advance, and most of them have arrived at the International Lighting Center of Snail Bay. Some merchants have said that they should stick to the end. When it comes to the Yunnan market, it must be mentioned in Kunming. There are more than 10 super-lighting stores of more than 1,000 square meters, which is unprecedented in the entire southwestern region. Also worth mentioning is the Kunming Meideng Multi-Lighting Co., Ltd., which was established in 2004. It is the flagship carrier company that China is the first to launch the international BDS lighting chain store sales. In Yunnan and China, the lighting industry is a large-scale enterprise, and its influence and popularity are still very high. From the perspective of overall and logistics impact, Kunming is doing a big operation in Yunnan lighting and lighting industry. From the local and market promotion, the city has formed a small operation. At the same time, Yunnan Dianzhou is far away from Kunming Road, so it has formed its own distribution system. On the one hand, it undertakes cooperation with major brands such as Op, NVC, Mulinsen, Fozhao, and Bull. On the other hand, it also crosses Kunming. Acting for logistics distribution of some small and medium-sized manufacturers in Guzhen. We are marching towards the road of branding. We mainly represent the whole series of products of Mulinsen Lighting and sell other supporting lighting products. This year, Mulinsen Lighting achieved a 20% growth. The company's overall growth rate was over 30%, and the overall sales volume has always kept rising. The reason is that in the wholesale distribution channel continues to force growth, but also in the engineering field has also increased the promotion. Due to the soundness of the sales network of the Mulinsen lighting brand in Yunnan, the influence is getting stronger and stronger. Many local projects take the initiative to come to the door to talk about cooperation. This has ushered in explosive development, which is to make Mulinsen Lighting achieve a contrarian growth in Yunnan in 2016. The main reason.