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In recent years, the alliance of lighting industry has sprung up. China Semiconductor Industry Alliance, China Lighting Sharing Alliance, China LED Channel Alliance, China LED Standardization Alliance, and Emotional Lighting Alliance It is reported that the Lighting Sharing Alliance has gone through 10 years of history and has formed Shanghai Zhongzilian Investment Co., Ltd. has adopted the centralized procurement method and obtained the credit support from Guangfa Bank. The purpose is to integrate the resources of various merchants and integrate the resources of the manufacturers to achieve a win-win goal. The integration between lighting companies is to play their respective advantages in the industry, but the integration outside the industry is not enough, because the lighting industry is small, the overall weight of the pan-home is negligible, only about 2% of the weight, and between members In fact, there is a competitive relationship, and the role is not great.
In January of this year, Fohua Jihua Road established the Jihua Business Alliance, with 61 members, including Greenland Group, Wangfujing Department Store, Xingxing International, Porcelain International, Impression City, Creative Park and many other large capital-rich businesses. There are 28 key projects for business promotion, with an investment amount close to 60 billion yuan. Such huge investment, under the guidance of the government, once the centralized procurement, the economic benefits brought to the pan-home enterprises are amazing. Because it is a cross-industry operation, product competition is mainly based on mutual assistance. The loan from Guangfa Bank to China Lighting Sharing Alliance is 100 million yuan, and ICBC gives Jihua Business Circle a credit loan of 5 billion yuan. Next, the Jihua business district looks rich and rich.
In fact, after some alliances were established, after a period of operation, the effect was not satisfactory. It was just speculation. There were two reasons for this: First, we could not find long-term profit space; Second, the alliance is not the direction of industry development. ?
Under the situation that China's individual industry gradually loses its cost advantage, cross-border alliance will be an inevitable trend of the future development of the industry. The lighting industry can only play a huge advantage if it integrates this ship into the aircraft carrier battle group of the pan-home. Otherwise, the development space of the entire industry will gradually decrease. Therefore, it can be concluded that the future of cross-border alliance is the development trend, and the integration of lighting by pan-home integration is also inevitable.