Three major bottlenecks in the domestic RV tourism market to be broken

With the development of the social economy and the increase in residents' spending power, RVs are no longer unfamiliar to the Chinese people. The “home” that was able to open roads in the past American road movies has now come to us. At present, the government is introducing relevant policies to promote the development of the leisure tourism industry. In the 2010 work plan of the Beijing Municipal Tourism Bureau, RV camping sites have been listed as key construction projects. In 2010, the first RV camping site in Beijing was formally opened. In Hangzhou Outdoor Show 2011, RV camping was also the focus of promotion. However, at present, China's RV tourism industry is still in the initial stage of development, and it requires the cooperation of many communities in order to achieve a broad market in the future. To this end, the reporter combined with the successful experience of foreign RV tourism development, visited a number of experts and industry professionals in Beijing, and raised issues that need to be resolved in China's RV tourism.

Background RV tourism consumption potential has begun to appear in the country for less than 2,000 rental RVs. In 1999, a New Year's Eve movie “No Sees Nothing” shows a scene depicting the owner’s public RV outing. This kind of mobile car is equipped with necessary home infrastructure. Kind of let the people brighten up. The home facilities on the vehicle include: bedding, stoves, refrigerators, cupboards, sofas, dinettes, washing facilities, air conditioners, televisions, stereos and other furniture and electrical appliances. They can be divided into driving areas, living areas, bedroom areas, and sanitary areas. , kitchen area, etc. In the eyes of people in the industry, 1999 was also the beginning of the development of China's RV tourism industry. At the Beijing International Auto Show in 2008, the RV camping booths on the outdoor booths once made the audience feel new. In the ten years of the development of China's RV tourism industry, the RVs are able to unveil collectively and have few opportunities to participate in exhibitions. Production and sales are limited. Consumers are separated from each other and the public has little information on the RV industry.

Zhang Wen, director of the Camping Committee of the Beijing Association of Auto and Motorcycle Sports, said that the number of private RVs in Europe and America accounts for 3% to 5% of the total number of motor vehicles. Of course, the RV industry in Europe and America has been developing for almost 100 years. Did not reach this ratio. According to relevant data, in 2009, the sales of Chinese RVs were more than 600 vehicles. The current number of RVs in Beijing is less than one hundred, which is far from the hundreds of thousands of vehicles in Europe and the United States. However, people in the industry stated that the sales volume of Chinese RVs in 2009 was up from 20% in 2008. In 2010, there are multiple favorable factors. The Chinese RV industry will develop toward a favorable trend.

Sun Bingbing, deputy director of the Exhibition Department of the China Light Industry Arts & Crafts Import & Export Chamber of Commerce, believes that at present, RVs are still used for business reception and conference inspections in China. There is almost no use for family travel. It does not belong to the general public. According to relevant data, as of the end of last year, the number of RVs in the United States was approximately 8.6 million, and nearly 8 million families owned RVs, which has become the preferred method for leisure and vacation. With the maturity of the Chinese people’s consumption concept, traditional tourism methods no longer meet their needs. In Beijing and other large cities, self-driving tours and other forms have become popular in recent years. As a new concept of tourism, RVs have naturally attracted attention. At present, there are less than 2,000 RVs in China, including leases, which cannot meet the needs of the consumer market. Sun Yubing said that the government encourages the development of the RV industry and the development of RV tourism. Nowadays, it is particularly important to publicize the concept of new consumption of outdoor tourism for the people. In addition, it is necessary to better guide the local RV rental companies and RV camping organizations in making reasonable investments and allocating resources. The Hangzhou Outdoor Exhibition, which is one of the important industry activities for outdoor leisure products in China, was also held at the 2011 exhibition. Focus on RV tourism.

This year's Crab Island RV camp is expected to open. This will be the first RV camping site in Beijing. Liu Xifei, manager of the Planning Department of Xiedao Group, believes that with the emphasis placed by urban residents on leisure life, this new experience of RV camping is the development trend of leisure tourism in the future. In the future, more people will accept and love this internationalized leisure travel method. It can be said that the RV market in Beijing has great potential. Liu Xifei said that the group will purchase 150 RVs to enter Crab Island for public rental. This will more than double the number of RVs in Beijing. Liu Xifei has great confidence in its RV rental market, and believes that 150 RVs should be able to come in handy when the camp is opened and will not be idle. It is expected that the RV benefits will account for 1/10 of the overall resort benefit in the future.

The bottleneck of a car rental price is too high and may affect the market growth. Due to the small number of RVs in China, few individuals purchase, and their markets are more concentrated in the leasing industry. It is understood that in developed countries in Europe and America, the cost of purchasing a RV is much lower than that of a fixed house, which is convenient and practical. In addition, young people in the West prefer to live in a drifting world. RVs have become the choice of many young people. However, the concept of most Chinese people is unacceptable. In China, RVs are mostly used for recreation. Zhang Wen said that the current global RV tourism consumption is more a form of leasing, even if the RV industry developed a century of Western countries, the number of RVs for rental still accounts for 2/3 of the total number of RVs. After a decade or so of development, the Beijing RV industry has also formed a certain scale of RV rental system. Domestic RVs are generally equipped with drivers. Because the majority of people are in contact with RVs, the vast majority of people cannot drive RVs and will not properly use the facilities in the vehicles. Special persons are required to give guidance. The reporter visited several large-scale RV rental companies in Beijing, but declined to disclose their turnover, but through them, the reporter learned that the current Beijing RV rental costs generally have three price points: 1200 yuan -1800 yuan / day, 700 Yuan-800 yuan / day, 400 yuan / day. Zhang Wen believes that this price is still relatively expensive, after all, the comfort in the RV is less than the star hotel, for the lack of awareness of the RV domain, the first time the consumer RV, if you can not get value for money to enjoy , it will have suspicion of RV consumption, and even misunderstood.

Bottleneck 2 The supporting regulations such as transportation and insurance need to be introduced Because the RV is the product of the combination of the house and the car, it is different from the ordinary car and naturally requires higher requirements in driving. Zhang Wen told reporters that according to whether the RV has its own driving force, the RV can be divided into self-propelled RVs and trailer-mounted RVs. Self-propelled RVs are just as big as buses. Although they have their own driving force, they are often bulky, they are not very convenient for action, and they have very high demands on drivers. It is very difficult for general private car owners to have this technology. As for trailer-type RVs, it is even more difficult. According to reports, trailer-type RVs are RVs that require external traction. The use of trailer-mounted RVs requires drivers to have certain driving skills. Trailer RVs are the most popular RV models in Europe and the United States. The laws and regulations concerning the driving technical requirements and the types of license required for domestic trailer-type RVs are still unclear. According to the current categorization of motor vehicles, only those drivers with A2 driving licenses can drive tractors. There are few people who hold this license.

Zhang Wen said that although RVs can now be driven in the Beijing area, trailer-mounted RVs are still not able to travel at high speeds, which creates great difficulties in traveling abroad. In addition, people in the industry believe that the lack of relevant regulations on the cost of RVs has also restricted the popularity of RVs in China.

The insurance for vehicles is to pass on the economic losses caused by the risks that will occur due to the use of vehicles. This is what every motor vehicle owner must do. At present, there is no specific type of insurance for RVs in China. It has been reported that when RV users apply for vehicle insurance procedures, they can only insert RV into a vehicle category. In the United States, many insurance companies have focused their efforts on RV insurance. They will all provide comprehensive insurance policies to protect the interests of RV owners. The range of policies offered by each company has many different options. RV owners can choose their own insurance company and the right price. As for the issue of vehicle exhaust emissions, licences for self-propelled RVs are still difficult in Beijing, Shanghai, and Guangzhou. In Europe, the emission requirements for RVs and other motor vehicles are different in Europe. Therefore, the formulation and clarification of relevant regulations of the national traffic regulations department are the key to the development of the RV industry.

The bottleneck of the three camps and the construction of docking stations are not yet in place. The most fundamental problem for RVs is the construction of camps. If there is no camp support, RVs can only become empty shells. The camp is not only for the parking of RVs, but also provides services such as power supply, Water Tank replenishment and sewage treatment. The RV camps in Europe and the United States are not only numerous in number and specifications but also varied in variety, such as island camps, lake camps, forest camps, rural camps, and mountain camps. A good camp is usually close to tourism resources, mountains and seas, plus various entertainment, sports, business, and life services.

With the rise of RV tourism in China, the construction of camps is also booming, but Zhang Wen stated that the number of RV camps in China is still insufficient. In addition to the expected opening of the Crab Island RV Camp in Beijing this year, Miyun claimed that the "China's largest RV camp" will also be opened this year. It is understood that Yanqing County once built a RV camp in 2006, but later it was operating poorly and nobody cares. And many domestic camps known as "stars" have encountered similar situations. Referred to the star RV camp, the relevant state departments have been in the development of campsite construction, star classification and other standards, but the current classification of camp stars is still very difficult. One friend who once experienced an RV camp in Liaoning said that due to the lack of electricity in the power supply system of the camp, air conditioning in the car could not be used. Finally, a tent could only be set up outside the car. In Beijing, although the Crab Island RV camp is known as the first in Beijing, people in the industry have stated that there are already many RV camps in the outskirts of the Beijing suburbs. Most of them are privately owned. Most of them except the facilities are inadequate. Security is insecure and it is a hidden danger. Therefore, our camp The construction specification still needs to be set up early. Constraining the construction party means protecting the rights and interests of consumers.

It is understood that the evaluation of the service quality of RV camping sites will usually be scored from three aspects: buildings, venues and facilities. According to relevant media reports, the Danish quality assessment system will appear more subjective. Representatives of the Danish Camping Bureau will visit many camps and evaluate the quality of the camps in terms of buildings, venues and facilities. Then they need to score each aspect of each camp, including the appearance of buildings, maintenance of facilities, and cleanliness of the site. , even the materials used in various facilities, etc. Each camp will be compared with the camp in which it is located in the same star, and then the proportion of buildings, venues and facilities will be represented in a fan shape. If there is a blank part in the whole circle, it means that the camp is still in short supply. . There is also a big gap between the different camps of the same star, and the final camp will be downgraded. Of course, the top ranked star will be upgraded. In Denmark, the camp’s star rating is divided into five levels. Normally it is a good distinction between lower stars and higher stars. Three-star camps are the most common in Denmark, and therefore different three-star camps will be very different.

Zhang Wen told reporters that he recently visited China in conjunction with a RV company in the Netherlands and hopes to develop a RV tourism route for overseas tourists. One of the difficulties encountered is that there is no RV parking lot in the country. According to Zhang Wen, RV parking is just as important as a car gas station. If you drive a RV for a long journey, you need a series of similar hotel-style services, such as replacing bed sheets and cleaning up garbage, in addition to refueling. Of course, China's RV tourism industry is still in its infancy, and RVs for Chinese people still belong to “experienced” consumption. There is very little demand for RVs to travel long distances. However, as the market matures in the future, the demand for RV parking stops will also appear.