At the Shanghai International Auto Show in April 2011, Linglong Tire was the only one participating in the nation's autonomous tire brand. At the same time, it also announced the development strategy of the exquisite tire in 2011 and announced in 2011 that it was the first year of the internationalization of Linglong Tire. At the end of August 2011, Linglong Tire also broke the convention and moved the 2011 annual supporting work seminar to Bangkok, the capital city of Thailand. This allowed auto manufacturers, road transport companies and other professionals from all over the country to visit the world's largest natural rubber producer and exporter. , Visit the local rubber park, watch the rubber collection process up close, and communicate with Thai rubber professionals in depth to gain a deeper understanding of the tire's cost and process. In the eyes of the writer, this "traveling distance" is a step in the internationalization of exquisite tires, allowing OEMs and middlemen related to exquisite tires to view exquisitely with the vision of international development, and realize the international exquisite tires. During the process of expansion and expansion, the company's self-assurance capability has been continuously improved, and in order to provide sufficient supply for a large number of supporting manufacturers, it has begun to “grasp the citiesâ€. Feng Baochun, deputy general manager of Shandong Linglong Tire Marketing Co., told reporters: In recent years, the crazy price of natural rubber, the instability of the global political environment, the turmoil in the Middle East and North Africa, another source of raw materials for tires - the soaring oil prices China, as the world's largest tire producer and importer of the largest natural rubber, has been subjected to multiple shocks. In response to this market environment, Linglong Tire chose to convene this conference in Thailand and will choose the overseas market for Linglong Tire. The factory provides important inspection basis. At the same time, in order to achieve the "Twelfth Five-Year Plan" period, the exquisite tire tires to achieve 50 million sets of total production, sales revenue of 20 billion yuan, to become a world-class tire companies to lay a good foundation. According to the reporter from China Trucking Network, from January to June 2011, the entire Linglong Tire Company achieved a sales income of 5.829 billion yuan, an increase of 15% over the same period of last year, and the total output of tire main business reached 11.9046 million sets. Such a good performance also makes the value of the exquisite tire brand from last year's "2011 China's 500 Most Valuable Brand Rankings" published by the World Brands Conference on June 28 based on financial analysis, consumer behavior analysis, and brand strength analysis. 70.91 billion yuan rose to 9.269 billion yuan, ranking 129th, for the eighth consecutive list, ranking first in the domestic tire industry. The exquisite tires have rapidly grown into a billion-dollar enterprise with a shocking “exquisite growth rate†in the industry. We have witnessed it all. But behind this rapid change, Exquisite tires are constantly demanding “qualityâ€. Linglong Tire Co., Ltd. combined with the “12th Five-Year Tire Industrial Policyâ€, formulated the business idea of ​​relying on research and development to improve grades, pay attention to management and promote quality, and shape brand extension marketing. We must use high-quality products and well-known brands to achieve global brand marketing. Quality is root “The workers must do their best to sharpen their tools.†Linglong tires use technological innovation as the engine, continuously improve product quality and competitiveness, and invest in the three major tests of dynamic imprinting laboratory, high-speed homogeneity laboratory and six-component force laboratory. Institutions, do a good job in deep research on braking, low rolling resistance, noise, environmental performance, etc., cater to low-carbon, environmental, and energy-saving emerging market trends, develop new products with high technological content, high grades of products, and high added-value, and create high-end products. The product camp focuses on the domestic market, strengthens research on market conditions, continuously develops applicable new products to segment the market, and satisfies the demand. At the same time, it quickly completes market feedback issues and improves customer satisfaction. Wang Feng, chairman and general manager of Linglong Tire Co., Ltd., revealed to the media: In the past five years, Exquisite invested more than 400 million yuan in R&D hardware, and will invest another 100 million yuan in the second half of 2012. To introduce world-class R&D equipment. In addition, in terms of talent investment, Linglong Tire has introduced nearly 30 experts and engineers on R&D tires overseas. Secondly, in terms of quality management, Linglong Tire also fully realized 100% formula information and computer automatic management, so that the tire process management and technology will not be arbitrarily changed by production line managers and managers. And in the production process are equipped with automatic destruction function, the semi-finished products produced will be automatically discarded. This fully guarantees that the products delivered to the market are products that have been fully verified by exquisite tires. The biggest honor for the exquisite tire quality recognition is the 2011 summer tire test report from Finland Test World Co., Ltd. The tires selected in this report include the horse brand, Goodyear, Michelin, and Bridgestone. Such well-known brands, including exquisite tires and Xindi tires two domestic tire brands. Exquisite tires are honored to be ranked four. "It is not particularly prominent in any of the various indicators, and its wetland brake grip remains to be improved, but in addition to its performance in other tests is remarkable. The reaction is gentle while driving, while providing good lateral grip, and easy control in handling and avoidance tests. Overall, the tire is quiet and comfortable when in motion, and its rolling resistance is also in a good "The level." For the concluding remarks of this report, the media has given such a judgment: Only imported brands are the choice of the theory, perhaps only a paranoid prejudice. In fact, Chinese tires are not lost in the world-class big brands. Yes, exquisite tires that have always been shown as "the first brand of Chinese tire exports" have already taken the initiative in overseas markets. In today's domestic market, the market share and coverage of exquisite tires are also outstanding, exquisite. Through more than ten years of development, tires have established a good relationship with domestic auto makers. Feng Zong told reporters: "In the field of trucks, Linglong Tire now has a good relationship with all domestic truck manufacturers, especially FAW Jiefang, Shaanxi Zhongqi, Beiqi Futian, Jianghuai, Dongfeng Automobile, China National Heavy Duty Truck, and Anhui. Hualing has more than ten years of cooperation, and has been rated as an excellent supplier for many years in a row.In terms of trucks, Lingling deserves the No. 1 in China.In terms of car accessories, Linglong tires are mainly for domestic brands. Matching, Chery, Geely, BYD, etc. But in 2011, Linglong Tire passed the global supplier review and entry system from the world’s top six multinational car manufacturers, which will also be another part of China’s tires participating in international competition. A case. Can get the trust and support of many domestic and international manufacturers, reliable product quality is our exquisite magic!" Brand-based As a domestic independent tire company, few people are concerned about the concept of “brandâ€, thinking that the brand is sales, that is, products. In fact, the concept of the brand is not only so, there is a more important side is the “culture†and brand that can resonate with people. The power behind it. The choice of exquisite tire corporate culture is "sports marketing." Ye Hui, Minister of Branding of Shandong Linglong Tire Marketing Co., Ltd., in the 2011 annual supporting work seminar, stated that tires are sports, and the tire industry is full of dynamic and innovative, but also full of challenges. However, the concept of faster, higher, and stronger sports that people bring to people is similar to that of tires. At the same time, sports is still international. Sports and sports spirits are interlinked between countries and nations. This provides exquisite tires with an international stage for displaying their own products, which will greatly increase the awareness and affinity of exquisite brands. In June 2006, China's first women's racing team - the Linglong Tire and St. Allen Women's Racing Team was established. Now the exquisite women's team has gone through 5 years of time, and is also carrying the idea of ​​exquisite growth, in 2011, with "safety The exquisite women's team nationwide tour with the theme of driving and low-carbon life was unveiled nationwide, demonstrating the exquisite tire's sense of responsibility for the environment and society. In 2009, exquisite tires began to be named as the Guoxiang team. The exquisite Tire Tires team started playing Hou Yifan and won the Asian Games and World Championships, winning international attention. Delicate tires also went out of the country to sponsor Australia's Class A team - Brisbane Griffins football team, the team won the 2011 league championship and will participate in the Asia Club, will further enhance the exquisite tires in China and even Asia's popularity. In March 2011, Linglong Tire officially became a sponsor of the China National Men's and Women's Volleyball Team 2011-2013. In the long run, the Chinese women's volleyball team will also participate in the 2012 London Olympics held in London in 2012 and will become a popular team to win the championship. Delicate tires will also make their debut in the international competition in 2012, which will greatly increase the international brand. Influence. Minister Ye stressed: "Linglong Tire promotes its brand image through brand promotion, enhances its popularity, reputation and influence, and achieves internationalization, quality and efficiency of the brand, turning it into market efficiency and competitiveness." Because Linglong Tire It is clear that the requirements for tires in the international market are relatively strict. In addition to exquisite product quality, there is a good brand concept that can be conveyed to international users, which will make Linglong tires' internationalization more effective. Therefore, Exquisite Company insists on playing its own brand in the international market. Each time the exhibition does not hesitate to make heavy investment, making exquisite company has its own special booth with corporate culture characteristics, let the world market know this tire company from China. At the same time, for the stubborn domestic concept of "Europe and the United States" brand recognition, Delicate thinks that it will use the international market to prove its strength and get the international permit. When the "clothes return home" will naturally be recognized and welcomed by domestic users. Maybe everyone will think that this overly eye-catching sports marketing will be grandiose, we may wish to put a small horizon, just after the author returned to the country with the end of the interview and received a call from Shandong Lingyuan Linglong tire marketing department. The other party sincerely inquired about the experience of this visit in Bangkok, the proposal for exquisite tires, etc. This is also the phone number that the author has received from a few enterprises in the past few years. In addition to this company's deep respect, the author's heart feel more about the company's attention to its own brand image! Today, Exquisite Tire now has distributors in more than 160 countries and regions in the world. In 2011, its overseas sales are expected to exceed US$1 billion annually. For the third consecutive year, Chinese tires are the first to export overseas. Exquisite terminal retail outlets have more than 20,000 domestic outlets, making Linglong tires a sound sales network for the domestic and international tire industry. These will become the brand carriers of exquisite tires, let him go further. On September 5, 2011, just as the reporter was due to close the paper, the WTO Appellate Body announced in Geneva the ruling on the Sino-U.S. tire trade dispute case and determined that the United States imposed punitive tariffs on Chinese tires imported into the United States in line with WTO rules. In other words, the United States won the most attention in this dispute over imported Chinese tires. Regarding the adverse impact of the US Tire Special Protection Program on Chinese companies, when a reporter from the China Truck Network interviewed Lingfeng Tire Leader Wang Feng, he said that trade barriers are a problem that competitive enterprises must face, even if Without the United States "special protection case", there will be trade barriers in other countries. Therefore, in response to the results of a tireless salesman of its tires overseas marketing, said: “It has been expected that this will be the result. In recent years, we have vigorously opened up markets in Brazil and Latin America. Although in the past two years, Europe, Argentina and other countries proposed to China. The anti-dumping investigations were mostly concentrated on the technical level, and there were more stringent requirements for environmental protection, labels, etc., but the exquisite tires were confident to meet these technical requirements.†Delicate's confidence may be proof of the exquisite belief - there is a quality win world! Household Products Mould,Mold Removal,Mold Killer,Mold Cleaner Injection Moulds Co., Ltd. , http://www.borgmold.com
Linglong Tire 2011 Supporting Work Conference Proposal 
Reporter visits Thai Rubber Park