Shanghai Volkswagen Touran listed price of 19.8-24.85 million yuan


On November 23, Shanghai Volkswagen Touran officially listed at the Guangzhou New Stadium. There are 5 basic manual type 198,000 yuan, 5 manual luxury type 226,000, 5 automatic luxury type 240,500, 7 manual luxury type 234,000, 7 automatic luxury type 248,500 yuan. As a fully-differentiated car (MPS, Multi-Purpose-Sedan) that is completely different from traditional cars and MPVs, Touran's core technological concept completely inherits the German car's philosophy of pursuing excellent comfort, flexible handling and meticulous safety. On this basis, the designers borrowed from many MPV's functional design ideas, so that the interior space of Touran greatly exceeds the average car in terms of comfort and functionality. It was this design idea that made Touran's debut at the 73rd Geneva Motor Show that caused a global sensation and sought after the market. It is reported that the domestic Touran is divided into luxury, comfortable, basic three series. This year it will be the first to introduce 1,200 full-luxury skylights. They completely maintain the internationally consistent technologies, processes and preparations. The market price is between 198,000 and 248,500. Compared with the international market, the domestic price of Touran has been far lower than the international price, especially the 5 basic models. The market price is only 19.8 million yuan. According to reports, the 1200 Touran luxury sunroof models introduced this year are divided into five, seven, manual, and automatic versions. In the beginning of November, Touran began to officially publish reservation advertisements. Although the selling price was not yet announced, the number of bookings in two weeks exceeded 3,000, far exceeding the supply plan for this year. In this regard, market analysts pointed out that as the first truly multifunctional car in China, the characteristics and positioning of Touran determine that it will inevitably have a huge impact on the future domestic car market and MP-only market, whether it is for Shanghai Volkswagen. , or domestic passenger car market segment, this car has an innovative meaning. With the accelerating pace of modern life, especially the rise of some freelancers and professional managers, modern urban people often integrate family roles and career roles, so the demand for cars gradually gets rid of a single situation. It is necessary to have a comfortable, refined car, and to meet a variety of functional needs. So in the traditional car market pre-MPV, a new market segment came into being, namely MPS. This market trend is particularly evident in the international market. Therefore, the introduction of the multi-function sedan Touran not only fills the gap in the multi-functional models of the Shanghai Volkswagen product line, making the Shanghai Volkswagen's product system more secure, but also brings a whole new choice to Chinese consumers. The domestic MPS market thus Officially opened. Domestic Touran not only completely preserved the technology, process and core preparations that are consistent with the international version, but Shanghai Volkswagen has also made localization improvements to Touran specifically targeting domestic roads, regulations and user usage patterns. Its consumer groups are positioned as successful careers, with happy families and stable careers. In life, they often play multiple roles such as children, partners, parents, and business executives, and they have mature ideas and stable behavior. They are often rational and unassuming. Their emphasis is on the intrinsic quality, technology, and use of a car. Therefore, Touran's exterior design style is generally biased towards rationality: the front face is smooth, the front and front glass transition naturally, and the atmosphere is sensible and calm. A large number of ultra-high strength steel plates, 41m laser welding further enhances the accuracy and rigidity of Touran's car body. The latest Mark7.0 ABS with EBD electronic brake force distribution distributes brake pressure during vehicle braking to avoid transient braking. In addition, Touran is also equipped with advanced MSR and MASR systems to provide extended protection for “refueling” and normal operating conditions. In this way, even if the vehicle is caught in a bunker, it will not idle. If the driver suddenly releases the throttle when he is driving on a rainy day or on an icy road or accidentally suddenly jumps from high to low to the lower party committee, this system can also ensure the stability of the vehicle. This caused Touran to be included in NCAP's assessment scope in 2003 when it was listed in Europe. After strict and independent professional evaluation, Touran demonstrated perfect protection in the event of a side impact, with almost no weakness in frontal collision. Coupled with the consideration of child safety, Touran won the 5-Star Safety Award in the compact van class, which is the highest level of European automotive safety evaluation, thus breaking the award and granting only B, C-class car conventions. Dynamics, Touran is equipped with the latest development of the 2.0 gold economy engine, 5-speed manual or 5-speed automatic manual transmission, coupled with the car chassis, the new 4-link independent rear suspension layout and 5.6L fuel consumption per hundred kilometers , which directly brings strong Touran’s power, the joint advantages of free and comfortable control and outstanding economic performance. In addition, the applicability and comfort of the interior space is another focus of MPS. After following almost all the car design concepts, Touran has embodied “multi-functional” features in the interior space design: MPV distinct 5-7 completely independent seats can achieve a variety of flexible combinations, up to 39 different The storage space of the size brings convenience and convenience at your fingertips. In addition, it also has a maximum of 1900L of load space under the compact body. It is spacious and comfortable. As for internal preparation, it not only has electric adjustable/heatable exterior mirrors, cruise control system, automatic left and right double District temperature-controlled air-conditioning, dust pollen filter, boneless dual-motor driven wiper, remote control / centralized control locks and other practical tools, Touran is also equipped with 8 speakers high-quality audio system and 5 CAN-BUS intelligent bus system, greatly enhanced The refinement and intelligence of the entire vehicle give the occupants a VIP experience from inside to outside, in every possible way.

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