·Guangdong’s share of Shenzhen’s largest Japanese market last year

A few days ago, a recent statistics show that Guangdong’s car number last year reached 1,586,400, accounting for more than 8% of the national passenger car. Among them, Shenzhen, Foshan, Dongguan and Guangzhou still occupy the top four in the number of cards, and only one in Shenzhen has reached nearly 500,000. From a brand perspective, Guangdong has been the home base of Japanese brands. This situation has not changed since last year. Toyota, Nissan and Honda have firmly occupied more than 33% of the market.
A large number of data on the Shanghai brand showed that Guangdong had a total of 170,786 units in December last year, and 51,080 units in Shenzhen, accounting for 30% of the province; Foshan had 22,987 units, accounting for 14% of the province; Dongguan The number of cards on the plate was 21,056, accounting for 12%; due to the restriction policy, the number of cards on the market was 14,800, accounting for 9%; the total number of other cities was 60,363, accounting for 35%.
On this basis, the total number of cards in Guangdong reached 15,86411 in 2014, accounting for more than 8% of the national passenger car sales. Among them, Shenzhen's total sales reached 498,100 units, accounting for more than 31%; Dongguan sales were 194,500; Foshan sales were 184,900; Guangzhou was 156,200, accounting for 10%; other regions were 552,600, accounting for More than 35%.
However, the situation of the market in Shenzhen alone this year will change with the implementation of the licensing policy. According to the distribution of the indicators on the card, this year's Shenzhen local market has a new target of 100,000, which means that the total market in Shenzhen will fall from nearly 500,000 to 100,000 to 150,000.
The analysis pointed out that from a holistic point of view, the Shenzhen limit has a limited impact on the Guangdong market. A considerable part of the Shenzhen market's approximately 500,000 units this year belongs to the purchasing power of the Guangzhou market. With the implementation of the licensing policy, this purchasing power will be transferred to Qingyuan, Huizhou and other places.
At present, many domestic auto companies are also in the observation period, which does not actually reduce the sales target of the Guangdong market.
Japanese brands are still the leading companies. From the perspective of various companies, last year's top 10 brands in Guangdong, FAW Toyota was 152,300, Dongfeng Nissan was 148,500, Guangqi Honda was 100,600, and Shanghai GM was 87,200. FAW-Volkswagen was 74,300, Shanghai Volkswagen was 71,900, Guangzhou Automobile Toyota was 71,600, Changan Ford was 71,400, Beijing Hyundai was 69,000, and Dongfeng Honda was 59,300.
It also shows that the three major Japanese brands still occupy a dominant position in the Guangdong market. Among the top ten car companies, the top three are Japanese brands, and Guangzhou Automobile Toyota and Dongfeng Honda are ranked 7th and 10th.
From the brand perspective, Toyota has 224,043 vehicles in Honda, 159,998 in Honda, 148,587 in Nissan and 146,375 in Volkswagen. The overall share of the three major Japanese brands has exceeded 33%.
From the perspective of various market segments, Japanese brands are mainly benefiting from the outstanding performance of A-class cars and SUV models. It is reported that in the A-class car, the sales volume of Corolla and Corolla is 78,900, and the sales volume of Xuanyi is 72,300, which exceeds the Fox, which is leading in the national market, ranking first and second; Ling Pai is ranked third with 37,300. four.
In the SUV market, Dongfeng Honda CR-V has 26,000 licenses, and FAW Toyota RAV4 has 24,600 licenses, which is superior to Tiguan and Haval H6, ranking first and second.
In terms of imported cars, the Guangdong market also presents two different points from other regions in the country: Lexus sold a total of 20,400 units last year, nearly 30% of its national total sales, and pulled the three major German brands, Audi, BMW and Mercedes. Dismount, occupying the first place on the card. BMW's number of cards was 19,800, ranking second, and Mercedes-Benz was 17,200, ranking third.

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