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1 The e-commerce of the packaging and printing market has begun to take shape Many packaging and printing companies have realized the further expansion of the business market through third-party e-commerce platforms (WeChat, QQ, Weibo, etc.), and e-commerce has become an important information aggregation exchange platform between enterprises.
2 Network Printing Mode PK Traditional Printing A large number of personalized printing requirements have promoted the application of cloud printing technology. Compared with traditional printing methods, cloud printing can be customized, ordered at any time, and delivered quickly. As a result of adopting network technology to optimize production processes and reduce production costs, customers can effectively save paper costs.
After “web printing†became the new technical high point and profit growth point of the printing industry, the “cloud printing†business model accompanied the “cloud computing era†and brought new changes to the printing industry. ?
3 Micro-tiles become hot spots for corrugated packaging Online shopping has spawned the rapid development of logistics. Because of the characteristics of light weight, low cost, and good printability, the micro-waxed packaging has been widely used by merchants, and there has been a phenomenon that the production of corrugating machines is in short supply.
In addition to the logistics industry, it is also favored by the food industry because of its unique characteristics.
4 Entering the high-end packaging market Breaking the technological monopoly Aseptic packaging technology was introduced for the first time in 1982. The biggest advantage of this technology is that it preserves the original nutrients and flavors of the product to the utmost extent under aseptic conditions, and makes its shelf life long. For extension. ??
There are more than 20 packaging companies capable of producing paper-plastic-aluminum composite flexible packaging in China. They have entered the high-end packaging market with annual sales of approximately 22 billion packets, which has broken the monopoly of multinational companies for many years. ?
5 Green Printing Energy Saving and Emission Reduction Sustainable Development Green printing is the mainstream trend of the global printing industry and an important part of social progress.
The National Printing Standardization Technical Committee has initiated the formulation of green printing standards, and the Ministry of Environmental Protection has also initiated the formulation of environmental protection standards for printing enterprises. Green printing and environmental protection have achieved “green printing in Chinaâ€.
6 The transformation and upgrading of the packaging and printing industry has become a trend for the development of the enterprise Traditional packaging and printing industry has gradually entered a bottleneck in a new round of economic competition. Faced with major problems such as low level of industrial intensification, lack of independent innovation, and weak ability to exploit emerging markets, the traditional printing industry needs to adjust its product structure and meet the needs of market development in order to meet new opportunities and challenges.
7 Packaging and Printing Enterprises "Big but Not Strong"
The packaging industry is "big but not strong." The total number of packaging companies reached 300,000, of which only 20,000 were above designated size, and about 90% were small and medium enterprises. Unreasonable industrial structure, low product quality, and weak self-innovation capacity have become the “bottleneck†and “soft rib†that restrict the development of the packaging industry. The packaging and printing industry has completed the phase of quantitative change. Strengthening the brand will be the main theme of the industry development.
8 Digital Printing Process Will Become a Required Course for Enterprises Digital processes are the production processes that printing and packaging companies must gradually establish and regulate. Through the establishment of digital processes, direct connection between data and printing production management between printing companies and customers, remote proofing and sample-taking are realized, and a quick and effective management process is established.
9 Product design and services need to be further strengthened. For packaging and printing companies, they should focus on independent product development and marketing. Product innovation also includes service model innovation.
Packaging printed matter will be dominated by the current printing, developed into a product packaging design-led, packaging and printing companies gradually from the packaging and printing products to provide comprehensive packaging solutions to the direction of development.
The copyright of product design has become a hot spot for printing companies. Whoever has the product packaging design copyright will determine the printing rights of the packaging product. ??
10 Simple packaging guides the concept of environmental protection The simple packaging concept has restricted the expansion of the printing market. With the increase of people's environmental awareness, simple packaging has already impacted the packaging and printing industry. ??
Simple packaging meets the concept of environmental protection, and the printing and packaging market is restricted. Printing companies involved in making luxury packaging carefully adjusted their business structure. ??
11 The Integrity of the Wind Controls Public Fund Purchases The Central Government issued the “eight regulations†and “six bans†to effectively promote clean and honest practices. The Central Commission for Discipline Inspection issued the “Notice on the Prohibition of Public Funds Purchasing, Printing, and Sending New Year's Cards, etc.†and convened a meeting. To "continue to reduce the number of paper documents", the market trend reflected by this is worth the attention of packaging and printing companies.
12 Overseas Orders Difficult to Make Great Growth in the Near Future Overseas printing business is unlikely to grow significantly. From the printing statistics, China’s printed matter exports have always been less than 10% of the total printed volume. After the global financial crisis broke out, it also affected domestic printing companies to undertake overseas printing business. This situation is estimated to be difficult to change in the near future.
12 Packaging Printing Industry Outlook Analysis
This article for everyone to interpret 12 packaging printing industry prospect analysis.