Filter industry does not fight price war to increase product technology content

According to statistics, the total demand of automotive filter products in China will increase to 570 million sets in 2010, and will reach 1.16 billion sets in 2020. The huge filter market is attracting The attention of many companies also makes China's current filter industry competition extremely fierce. On October 21st, at the "China Automotive Filter Industry Summit 2010" hosted by China Automotive Consultation Center, as the representative of the independent brand filter company, Liu Wanbin, chairman of Zhejiang Global Filter Co., Ltd. pointed out that The brand filter company's survival and development are facing enormous challenges. Therefore, the establishment of a unique competitive advantage, attention to the development trend of new energy vehicles, timely implementation of product technology, diversification strategy, etc., will be the future of these companies.

According to reports, there are currently more than 1,000 filter companies in China, most of which are self-owned brands. Despite the large number, only 30 major producers have been included in the statistics of the entire industry, and there are even fewer companies that have their own brands and improve their sales network. Although the current domestic filter industry market is fiercely competitive, the high-end filter market is basically occupied by joint ventures and foreign-funded enterprises. Liu Wanbin said that in this situation, self-owned brand filter companies should establish a competitive advantage that goes beyond product and price. At present, the competition among independent filter brands of domestic filters is mainly price competition. This kind of competition will surely jeopardize the development of the entire domestic filter industry. The domestic main brand filter manufacturers should be talents, management, and technology. , logistics, services and other aspects of hard work, the brand will do a good job, bigger, stronger.

In addition, Liu Wanbin also suggested that independent brand filter manufacturers implement product technology and diversification strategies to deal with market risks. He said that in the next 10 years will be the filter industry adjustment for 10 years, in the low-carbon, environmental protection environment, new energy vehicles will surely embark on the stage of history. Some products with backward technologies will gradually fade out of the market, and the development of high-tech products will be the trend of the times. Therefore, the implementation of product diversification strategy can effectively deal with market risks, companies should pay close attention to the development trend of new energy vehicles, timely adjustment of product structure to respond to changes in market demand.