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After the Nanjing auto market experienced a price cut in May and a quiet period in July, the Palio car produced by Nanjing Fiat took the lead in the auto market in early August at a price reduction of 6,000 yuan. Ten days later, FAW Haima fully adjusted the price system of its existing products. Among them, the 10 models of Fukmei had a price reduction of 10,000 to 18,000 yuan across the board, and the price range changed from 113,600 yuan to 173,600 yuan, with an average decline of 15%. The dual-use business of Prima was also downgraded by 10,000 yuan across the board, of which the price of Prima's 5-seat manual model was only 138,600, a drop of 18%. At the same time, Haima also introduced two new cars at a low price – the new Yuetai and Elite skylights, of which the price of Xinyue was only RMB 113,600, and the elite skylight version was increased on the basis of the original product. Electric sunroof, leather interior, 6-disc CD, etc., the price is only 153,600 yuan, becoming the lowest price of a luxury mid-range sedan. The follow-up of the price reduction of hippocampus led to a large-scale price cut in the entire automobile market in Nanjing. At present, dozens of models of nearly 10 brands in the Nanjing automobile market have announced adjustments at almost the same time, with an average reduction of 8%. The reporter saw at the Shanghai Volkswagen dealer in Nanjing that the Santana 3000 series, Poussin and the Passat 2.0T and 1.8T had an average drop of 5,000 to 7,000 yuan, and some models reached up to 10,000 yuan. In the market, the prices of the other two models of Shanghai Volkswagen were also low, with the basic model of Polo1.4 falling below 100,000 yuan and Galle falling below 60,000 yuan. According to Volkswagen dealers, the price of these two cars has bottomed out. In addition to hippocampus and Shanghai Volkswagen, dozens of models of nearly 10 brands such as Sonata, Elantra, Fiat, Sail, Maxima, Palio, Toyota Vios, etc., all rapidly adjusted prices, ranging from 4,000 yuan to 13,000 yuan. The average decline rate reached 8%. According to industry insiders, most of the price reduction models are mid-range models with prices ranging from RMB 150,000 to RMB 200,000. A person in charge of the Jiangsu Automobile Industry Association analyzed: The price cuts again are mainly due to the price cuts in mid-range cars; followed by the mid-range vehicles on the market, there are nearly 50 varieties, and the market competition is fierce. According to a technician from Nanjing Automobile Group, the mid-range car with 1.8 to 2.0 liters of displacement has a relatively moderate engine power and fuel consumption, and the price reduction effect is also the best. It is understood that the Nanjing auto market once again "dive", mainly dealers in order to consignment contract with the manufacturer, in order to continue the agency and distribution in the coming year, desperation "cutting" hit the price tag. A dealer who does not want to be publicly stated that there is basically no loss for the depreciation depot, and part of the profit-making is entirely the dealer’s profit and the manufacturer's preferential policy for rebates to dealers. Whether the price reduction can make sales increase, the dealer said that from the recent trend of the Nanjing auto market, the effect is not too obvious. Another dealer said: Now the pressure on car sales is too great. In the past, as long as the price was reduced by a few thousand yuan, the sales volume immediately went up. Today's consumers seem to be unmoved by the price cuts of their cars. There are more people waiting to watch and waiting. Consumers have always believed that the price of the car has not yet come down. Whether the price cuts of the Nanjing auto market will work or not, the dealers are not at the bottom of their hearts. (Liu Yiguang)