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On April 18, 2014, Dongfeng No. 1 concept car took off from behind the scenes and took the first step towards honoring the promise.
At the Beijing Auto Show two years ago, Dongfeng General Manager Zhu Fushou disclosed for the first time that Dongfeng was developing a Dongfeng flagship model based on the C-class vehicle platform. Two years later, the concept car of Dongfeng No. 1 officially met with the public. "Although the current sales volume of this level is not very large, it is a weathervane. For this block, Dongfeng Company actually did such research very early and set up special teams to promote this matter."
Despite the difficulties on the high-end <br> <br> In fact, the current local brands to high-end road rocky road, FAW Group's classic red car, several rounds of toss still lackluster sales, launched in 2000, Brilliance China Automotive Grandeur, 2005 The son of Chery Auto East, the SAIC Roewe 750 launched in 2007, the GAC passenger car Chuanqi GA5 released in 2010 and the Changan Ruiqi and Beiqi Saibao B70 that were released in 2013 have always been difficult to establish with the joint venture company. Crashing out of the cage during the collision, the high-end road of independent brands, all the way to rugged.
Why does Dongfeng have to face difficulties?
During the 2013 Shanghai International Auto Show, Zhu Fushou stated that "the emergence of competitive world-class automotive brands and products" is one of the major standards for automobile powers. Dongfeng, who is responsible for the responsibility of the central enterprises, will surely make a breakthrough in the high-end market that represents the future road and dream of the Chinese auto industry. This is not only a pattern that the east wind that is determined to go to the world ought to build, but must also be an upward breakthrough that has already been promoted to the world’s top 500 Dongfeng Company. duty of.
"The development of independent business is the glorious mission of the Dongfeng Responsibility, the unswerving spiritual pursuit, and the consistent and grand vision. As the first large-scale automobile factory independently designed, independently constructed, and autonomously built in China, Dongfeng has undertaken the The lofty mission of independently developing the national automobile industry and surpassing world-class standards. The production of an independent high-end sedan has always been the dream of Dongfeng Group. "On April 18, Dongfeng Group, as the trader of the independent plate, Dongfeng. Liu Weidong, deputy general manager of the company and general manager of Dongfeng Passenger Car Company, said at the "Dongfeng I" conference.
In 2007, Dongfeng Company started to re-start with Dongfeng Fengshen. After 7 years of twists and turns, with the “Dry D300†plan launched at the end of 2011 as a turning point, Dongfeng Corporation has vowed to integrate the previously independent and neglected independent plate business. Since then, the independent business of Dongfeng has begun to advance year by year at a steady pace of one year.
In accordance with this goal, Dongfeng Motor Co., Ltd. officially launched the "Dongfeng 1" concept car at this year's Beijing Auto Show. This is a Dongfeng high-end model built on the basis of PSA's next-generation C6 platform. As a leader in the national automotive industry, Dongfeng is expanding. While operating scale and improving manufacturing level, it has always been the creation of first-class automotive brands as historical missions and their own development needs, and is committed to the transformation of manufacturing enterprises to brand-name enterprises. The flagship product of "Dongfeng No. 1" debuted in the concept car model, which opened up Dongfeng's confidence and determination to enter a higher-level market segment.
Large independent <br> <br> go hand in hand in April last year, when the development of Dongfeng Zhu Fushou statement said the current development of the company Dongfeng is experiencing the fifth stage, the main feature of this phase is both independent and joint undertakings. The starting point of this phase is the Dongfeng Daqing “Dry D300†initiative launched at the end of 2011. Among them, Dongfeng’s auto sales plan for 3 million units will be implemented in 2016. In addition, as a sign of this plan, 2016 The flagship model "Dongfeng No. 1" of the year will be a dazzling task for Dongfeng Motors to enter the new realm.
In 2013, the company faced many difficulties and unfavorable situations. Dongfeng Company still achieved sales and sales of 3.532 million units and 3.535 million units respectively, ranking second in the industry, with year-on-year increase of 14.7% and 14.8%, respectively, which is higher than the industry. The annual sales revenue reached 453.36 billion yuan, a record high.
Since 2011, for three consecutive years, Dongfeng’s autonomy segment has continued to maintain its strong growth momentum. In 2013, Dongfeng’s own brands, including commercial vehicles, climbed from the third place in the country to second place, with Dongfeng’s autonomous use. Car sales rose from the fourth place in 2012 to third place, which laid a solid foundation for the big development in 2014.
In fact, Dongfeng Company, which has become a major player in its own sector, has begun to plan and explore higher-level markets. “For all brands of our own brand, from low-end to mid-end to high-end, we will pay attention to this, as Dongfeng The central enterprise has this ability and also has this responsibility to pay attention to this market. However, there will be differences between time and order.†During the Beijing Auto Show in 2012, Zhu Fushou emphasized to the author.
"Dongfeng has more than half a century of experience in making vehicles and more than 20 years of experience in joint ventures and cooperation. We have a strong R & D capability, a solid manufacturing foundation, a complete quality assurance system, and good operating performance. We have seen last month we With significant progress in international mergers and acquisitions, we have sufficient confidence to develop our own brands.†April 20, Liu Weidong attended the “3rd China Auto Brand Leaders Summitâ€.
Judging from this pattern, Dongfeng-1 is not only a big leap forward for the brand concept of “Pride Forward†of the Dongfeng passenger car brand, but also an ideal and vision for practicing the three phases of Chinese Dream, Car Dream and Dongfeng Dream. Achievements.
As the leading flagship product of Dongfeng Brand, Dongfeng No. 1 is the accumulation and summarization of Dongfeng Motor's nearly half century building experience. It is also a concentrated reflection of Dongfeng's self-improving entrepreneurial spirit and 20 years of joint venture cooperation experience.