At the end of the year, a new group of square dance aunts were observed in the Chinese auto industry.

While a group of square dance aunts are jumping, a group of new aunts are dancing in the same venue. The Chinese auto industry in 2017 is still like a group of square dance aunts on a venue. The scenes are chaotic and lively, but they lack dancers who can impress people.

In the last month of 2017, it seems that it is the month of the so-called new forces of Internet construction. First, Weimar Motors released the first mass production model, followed by Weilai cars ready to go. Plus there are hundreds of famous and unnamed brands just around the corner, destined to foreshadow the new automobile industry in China. For the rookie show, whoever laughs and cries and who hangs up is the last word, this time most important.

The reason why the word "so-called" was added before the new forces of internet builders is because there is no logic in this argument. The factors that determine the success or failure of enterprises are neither new nor old, nor are they based on whether or not they are covered by the Internet.

The group of new forces on the Internet is like a label. It still represents the thinking of Chinese-style crossings and square dances. Just get together and be confident.

Not only its electric, intelligent, and sluggish song lyrics have long been bad, but its vision has not surpassed another group of auto industry's square dance aunt posted its own brand label.

Speaking of Beatrice's new square dance aunt, they are greasy and savvy, but they lack genuine innovation. If the first-generation Chinese peasant entrepreneurs were benchmarked with the world’s best car companies and brands, it was an ambition. Even higher-educated, even the new square-dancing aunts of the globalized world used Tesla as their target. No, imitating the object is an invaluable fall. What's more, Tesla's popularity is not that it is an electric car, but an intelligent operating system that represents innovative spirits and has infinite imagination. Of course, this new mother never dares to mention, and only superficially compares battery mileage. such as.

Another group of square dance aunts with their own brand labels in the auto industry naturally take it for granted that in the past the exclusive children were inviolable, and it is not difficult for the two aunts to fight for the land.

However, it is inevitable for the new aunts to occupy the media headlines. In the past, the self-owned brand square dance aunts who used to play on the headlines have long been pampered and have forgotten how to please the public through the media. It's a cliché, like a peacock that won't open its screen. It's inevitable that the media loses interest. Whoever makes you an animal is worse off.

Although the phrase “individual brand” is anti-intellectual, it has been occupying a moral highland with political correctness over the past few years. In the past few years, some companies have repented their intestines, and in 2017, they began to pull down this label. This will surely be a pain. The long process, and whether it is successful or not, is hard to say.

In the long history of human history, the brand has always been an individual image rather than a group label. Self-occupation with its own brand image means no brand, not to mention political correctness, but political speculation.

At the beginning of the birth of the American auto industry, there were more than 550 car companies. Now there are only two cars left. Can we say that the U.S.-owned cars have failed? China had thousands of home appliances and mobile phone companies, and most of them have disappeared. This proves that China's home appliance industry and mobile phone industry have completely lost their own brands?

It can thus be seen that the Chinese auto industry is still a backward industry in terms of culture. Regardless of whether it is an independent brand or a new force for internet builders, it is essentially a copy of the famous square dance aunt who has a bad reputation in recent years.

Of course, in the past few years, some of the brain-friendly square dance aunts have been transformed into marathons, but both square dance aunts and marathon aunts are actually the same group of people. The Chinese auto industry does not lack aunts with various labels, and lacks the ability to impress independent dancers like household appliances and mobile phones.