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What is the effectiveness of NVC lighting in the transformation and transformation?
He said that since the first half of this year, the country has launched a series of economic recovery policies and provided greater support to the industrial economy. Thanks to the relatively loose macroeconomic environment compared with previous years, NVC lighting has been operating all over the country, and the tasks in the first half of the year. The achievement was successful, and the growth rate of home lighting and e-commerce business far exceeded the growth level of the industry. On July 9, NVC lighting transformation and transformation, creating a win-win 2016 national operator mid-year conference was held in Huizhou, Guangdong. More than 150 operators from more than 30 provinces, autonomous regions and municipalities attended the meeting. Wang Donglei, Chairman and CEO of NVC Lighting, reviewed the work in the first half of the year, deployed the work in the second half of the year, and made an important speech on the key tasks of the next phase of transformation and upgrading. He said that since the first half of this year, the country has launched a series of economic recovery policies and provided greater support to the industrial economy. Thanks to the relatively loose macroeconomic environment compared with previous years, NVC lighting has been operating all over the country, and the tasks in the first half of the year. The achievement was successful, and the growth rate of home lighting and e-commerce business far exceeded the growth level of the industry. At the same time, since the implementation of the transformation and transformation of NVC Lighting, the company's various standardized governance has also achieved initial results, and all work has been carried out in an orderly manner. It is expected to achieve greater performance breakthroughs throughout the year. Wang Donglei: Three key brands, markets and products for transformation and transformation The key to the transformation and transformation of NVC Lighting is in brands, markets and products. Creating a world brand and vying for the industry's first place is no longer a problem for New NVC. On June 22, 2016, NVC Lighting, released by WorldBrandLab, one of the world's most authoritative brand value evaluation agencies, has a brand value of 15.397 billion yuan, and has been firmly locked in the lighting industry for five consecutive years. The status of a brand. Wang Donglei said: We must make NVC lighting a high-end lighting brand that combines technology and technology perfectly. We must not only work hard on technological innovation, but also strive for perfection in the artistic aesthetics of products. In terms of market, NVC Lighting opened the business photo + home dual-engine drive mode, while fully promoting the rapid development of the commercial lighting business, vigorously deploy and actively expand the home lighting business, to achieve commercial lighting channel segmentation market specialization, household lighting Terminal retail sales, realizing the home business, commercial business two-wheel drive, flying together. In addition, as a leading company in the Chinese lighting industry, NVC Lighting always adheres to quality-oriented. In order to improve the overall height of the entire lighting market and lead the industry as a whole, NVC attaches great importance to the improvement and upgrading of products, and strives for excellence in terms of materials, appearance, structure, performance, energy consumption and processes. NVC will create a high-end brand combining technology and art. The focus of commercial lighting product development will be transformed from a general market to a market segment. Household products focus on the positioning of high-end products in the industry, from design style, cost-effective advantages and explosions. Start with the unification of professionalism, technology and art, lead the industry and set the benchmark for industry value. Transformation and Transformation of Operation Centers Under the new development situation, the operation center is not only a sales business entity, but also a regional platform service provider that integrates engineering operation services, logistics capital services, channel support and after-sales service. The post-transition operation center will be an important part of the NVC market value chain, which will be more closely integrated with NVC and have a broader development prospect. At the meeting, Wang Donglei pointed out that the transformation and transformation of the national operation center and the ability to upgrade the focus are on the self-operated business and channel management. The operation centers of the local governments should be both hands-on and hard. He encouraged the National Operations Center to comprehensively enhance its four major capabilities: engineering design and capacity, retail management capabilities, market development and operation capabilities, fundraising capabilities and investment awareness, and actively invest in the transformation and transformation of NVC. Fast lanes, grow together, and ultimately achieve a win-win situation. Taking advantage of the transformation and transformation of the wind, with the joint efforts of the NVC, NVC Lighting has achieved a series of outstanding achievements. In the future, NVC will continue to uphold the ultimate productism pursuit, and make NVC lighting a high-end brand that combines technology and art to the climax. You and I will witness the peak of NVC's rush to the lighting world!