New energy vehicle into a car company strategic deployment

At the Beijing Auto Show, there were 118 first-generation global and Asian cars, including 79 new energy starters, accounting for more than 60% of the total. Many multinational car companies and domestic companies, including popular brands and luxury brands, have introduced new energy vehicles or concept cars. This fully shows that new energy vehicles are striding from the laboratory to the market, and new energy vehicles have become increasingly strategically positioned in the future development of various automotive companies.

Multinational corporations take off with new energy vehicles

Professor Wen Deen, chairman of the management board of Volkswagen Group, stated on the 19th on the night of Volkswagen on the eve of the opening of the Beijing Volkswagen that Volkswagen will launch the “biggest electric vehicle operation in the history of the Chinese automobile industry”.

Wendeng said that with the upcoming Volkswagen brand up! electric vehicles and the subsequent listing of the Golf electric vehicles, by 2018, the group will invest more than 18 billion euros in the most advanced models, power systems, environmental technologies and energy-saving plants. And other fields. According to reports, the current Porsche PanameraS E-Hybrid hybrid model has been listed in China, next year Volkswagen Group will also have two innovative plug-in hybrid new models released. In 2016, there will be two hybrid models specifically tailored for the Chinese market.

BMW also brought its brand new pure electric and hybrid versions of the BMW i3. BMW i3 pure electric version is the first mass production car whose body is made of carbon fiber material. The new car adopts a door opening design, which is not only innovative but also convenient for passengers to get on and off. During the Beijing Auto Show, BMW provided some new BMW i3 cars, giving viewers the opportunity to experience firsthand the new personal mobility mode of transportation. The new purely electric BMW i3 will be accepted in China from now on and will be officially launched in September.

Before Volvo's booth, the reporter saw that the S60L hybrid concept car, which is the first mass-produced plug-in hybrid vehicle of the same class in the Chinese market, can achieve low levels under the combined conditions of pure electric and hybrid modes. To about 2 liters of 100 km fuel consumption, to complete ultra-long-distance driving with extremely low fuel consumption.

Chinese brand car companies also regard new energy vehicles as a key development strategy in the future

Among the starting models are the BYD plug-in hybrid "Tang", JAC and Yuet iEV5 electric vehicles, BAIC A0 electric vehicles, FAW four new energy vehicles, and BYD and Mercedes-Benz Daimler. The research and development mileage can reach 300 kilometers. The first pure electric car is soaring.

As a leading company in China's new energy vehicles, BYD also launched the "542" strategy in addition to launching two world-first Tengshi electric vehicles and plug-in hybrid "Tang". BYD Chairman Wang Chuanfu said that in the future, BYD will fully implement the “542” strategy, “5” will represent 100 kilometers of acceleration within 5 seconds, “4” will represent a full-speed electric four-wheel drive, and “2” will represent a fuel consumption of less than 2 liters per 100 kilometers. "Tang" is the first product based on the 542 strategy. According to the plan, the new energy vehicle "Han" will be launched next year, and the six-driver "Ming" will be pushed in the next year.

Xu Jianyi, chairman of China FAW Group, officially released the "China FAW New Energy Vehicle Strategic Plan" at the Beijing Auto Show: By 2020, it will complete the layout of key assembly resources, make mature plug-in hybrid and pure electric power platforms, and control the core assembly. Resources; realize the industrialization preparation of six new energy vehicle platforms and 16 series models, and have the capability of mass market launch; the market share is more than 15%, and it has leading technological advantages and market advantages in independent new energy vehicles, becoming China's new Energy car front runners.

Dongfeng Nissan Passenger Car Company also announced the timetable for the launch of the Kaichen Chenfeng pure electric vehicle. Kai Chen Morrison will be officially launched in September this year, and will fully enter the private consumer market. It is understood that Kai Chen Morrison is based on the world's leading pure electric vehicle platform, using laminated high-performance lithium-manganese thin-film batteries, matching the world's advanced permanent magnet synchronous motor, with long cruising range, convenient charging, strong power, High security and other outstanding advantages.

Has China entered the "first year of electric cars entering the family?"

At present, the development of new energy vehicles in China still faces many difficulties. Whether the products can be used economically, whether the infrastructure and services are convenient, whether the country implements incentive policies, and whether consumers agree that it is the main factor affecting the promotion of new energy vehicles.

Wang Binggang, head of the National 863 “Energy-saving and New Energy Vehicle” Major Project Supervision Advisory Group Leader, said that by the end of 2015, China plans to promote 330,000 new energy vehicles and cover 88 cities in 26 provinces. From January to February 2014, the total number of new energy vehicles in China was less than 3,000, and promotion and application still faced some problems.

In spite of this, under the background of the support of national policies and judging the trend of automobile development, the majority of car companies are still actively entering the field of new energy vehicles. At present, new energy vehicles have been included in the major development strategies of major car companies. The latest market data also enhances the confidence of car manufacturers. According to statistics from China Association of Automobile Manufacturers, in the first quarter of this year, China produced 6,651 new energy vehicles, which was a year-on-year increase of 1.2 times, of which 4024 were pure electric vehicles and 2,627 were plug-in hybrids. 6853 new energy vehicles were sold, an increase of 1.2 times year-on-year, of which 4095 were pure electric vehicles and 2758 were plug-in hybrids.

Not only has the market begun to see the warmth, but all of the banned licensing policies in the region have opened up new energy vehicles, which has brought significant benefits to new energy vehicles. Taking the purchase restriction policies of cities such as Beijing, Tianjin and Guangzhou as examples, new energy vehicles can directly obtain indicators on the index and enjoy government subsidies. In Beijing, the Yaohao index of ordinary cars has shrunk by nearly 40% in 2014, and the number of allocated motor vehicles has been changed to 150,000. However, the proportion of new energy vehicles has increased year by year, from 20,000 to 60,000 annually. .

Xu Heyi, chairman of BAIC Group, said that China has entered the “first year of electric cars entering the family” and the pure electric vehicle market will face enormous challenges in the future. To gain a competitive advantage, it must maintain its leading position in technology.

“China will be the largest market for global new energy vehicles in the future. China’s independent new energy vehicles should move toward the world's first or higher levels. BAIC will integrate all parties’ excellent R&D resources globally, at a higher level. We will improve our research and development capabilities and build our own brand of international quality, said Xu Heyi.