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Li Dichu, President of Changfang Group: To build the world's first brand of off-grid lighting
According to the World Bank report, more than 3 billion people in the world's more than 7.2 billion people still live in power shortages. These people without electricity or stable electricity supply are called off-grid populations, and the number of people with power shortage is over 11 Billion. Off-grid lighting has brought the gospel to these areas. In areas where power and grid installation costs are not available, off-grid lighting systems can be powered directly from rechargeable battery cells, wind, ocean and solar photovoltaic systems. Participating in the global off-grid lighting change process It is estimated that the off-grid lighting market will grow at an average annual rate of 26% between now and 2030. According to the Global Off-Grid Lighting Association, since 2008, more than 15 million solar lighting and electrical products have been sold worldwide, with approximately 66 million users. By 2020, 100 million households will have access to off-grid lighting and home electrification equipment. Leading-edge lighting manufacturers are contributing to this change. On September 12th, China's off-grid lighting manufacturer Kang Mingsheng revealed an important signal to the outside world: to be the leader in global off-grid lighting. Immediately, on December 1, the Changfang Group increased its shareholding in Kang Mingsheng to 91.6238%, and at the same time hired Mr. Li Dichu as the president of the Changfang Group. The two sides joined forces to gather the development of off-grid lighting. Mr. Li Dichu, President of the Rectangular Group, also said in an interview with the Aladdin News Center reporter that after the purchase of Kang Mingsheng by the Changfang Group, the core development strategy of the integration of the Changfang Group and Kang Mingsheng will be implemented to carry out the vertical of the industrial chain. Integrate and develop synergistically to create the first brand of off-grid lighting. Mr. Li Dichu, President of Changfang Group and Chairman of Kang Mingsheng (Fig. 1) Creating the first brand of off-grid lighting The cooperation between Changfang Group and Kang Mingsheng is a matter of course. Adding purchases is a win-win action. When talking about cooperation, Mr. Li Dichu said with confidence. Kang Mingsheng was established in 2004. In 2014, it was awarded the honorary title of Guangdong Manufacturing Industry 500. In 2016, it developed into more than 30 countries and more than 300,000 outlets, becoming the leader of LED off-grid lighting in the country. Its operating income has also been rising all the way. In 2013, Kang Mingsheng's operating income was 441 million yuan; 2014 revenue was 774 million yuan; 2015 revenue was 914 million yuan; 2016 revenue was 1.019 billion. Mr. Li Dichu said that Kang Mingsheng's off-grid lighting channel opened in the past 10 years is only the beginning. The next 10 years is the stage of Kang Mingsheng's real high-speed development. Kang Mingsheng and the Changfang Group, with the help of the platform, capital and resources of listed companies, the level of development and speed will not be the same. The long-term LED+ education of the Changfang Group was not very smooth. The refocusing on the production of LED light source devices, coupled with the promotion of Kangming Sheng's free-network lighting application, may reverse the trend and usher in a new situation. Regarding the future development plan, Mr. Li Dichu said that the first thing to be sure is that in the future, the entire product planning of the Changfang Group and Kang Mingsheng will focus on off-grid lighting, and concentrate on building the business chain of the entire off-grid life. Provide intelligent, creative and healthy solutions for off-line life. At the same time, he also revealed that the current off-grid lighting is the core, but will be transformed and upgraded in the future, extending the industry to the off-grid life, moving towards new materials and new energy, and innovating and changing from the traditional industrial chain. Finally, he said that 2018 will be a very important year. Kang Mingsheng's positioning of products, careful adjustment of the market, promotion of the brand and strategic thinking of development will gradually become clear in this year. The group jointly created a new era of off-grid lighting.