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LED market has entered the stage of polarization
Throughout the entire LED lighting industry, although the industry is good news, but various market chaos still exists. In this critical period of industry integration, news of bosses running, production stoppages and bankruptcies frequently appear, the entire LED industry is still undercurrent . According to statistics, since July last year, some LED companies have experienced a capital chain break under the pressure of market anti-encirclement, which has triggered a large-scale collapse. LED manufacturers including Zhongshan Xiongji Lighting Factory, Shenzhen Yiguang Technology Co., Ltd., Zhongshan Shihao Epitaxial Factory and other LED manufacturers have successively happened to run the boss, and the beautiful foam of the LED industry has been squeezed. The phenomenon of running roads and the collapse of the wind prove that the LED industry crisis is not just a case. As the competition continues to intensify, the LED market has entered a stage of polarization. Large enterprises are getting bigger and bigger, and the survival of small and medium-sized enterprises is increasingly difficult. It is reported that the LED enterprises that are closed down are small and medium-sized enterprises or low-end enterprises. They have no competitive advantage in terms of capital and products, and finally die under the double attack of increased competition and blocked channels. Many LED entrepreneurs believe that after two years of rapid development, the LED industry is about to bid farewell to the melee, integrated mergers and acquisitions will be the best way for enterprises to compete in the fierce market. The current wave of mergers and acquisitions in the LED industry is not only an opportunity for listed companies, but also an opportunity for non-listed companies. Although the ownership of the company is handed over, the shareholder of the acquired party obtains the listed shares of the acquirer through the resale equity, which is equivalent to the indirect listing of the enterprise, and in most cases of mergers and acquisitions, the original shareholders will not lose management rights. However, listed companies clearly have an advantage in M&A activities. Lianjian Optoelectronics announced on September 26 that it will acquire Shenzhen Yishida Electronics Co., Ltd. in the form of stock cash. Easystar's main business is LED display. Before the IPO was planned, the company's profitability is not inferior to its peers. Whether it is from the development track of both parties, or from the support of national policies, or the current rising market environment, M&A seems to be the best way to avoid risks and gain competitive advantage in the industry reshuffle. In the upstream of the industrial chain, LED chips benefit from the rapid development of the terminal LED lighting market. The market for LED chips in the first half of this year is still continuing. Some experts believe that the number of domestic enterprises with high-power chip production capacity is scarce, and domestic enterprises should be aligned with the high-end market. In the future, the trend of the corporate giant Evergrande will become more apparent. In the middle of the industry chain, domestic LED packaging companies have little difference in technology, the only difference is the scale of production capacity of enterprises. Some companies integrate other small business resources through mergers and acquisitions to achieve the purpose of expanding production capacity. Gong Wen, general manager of Jingtai Co., believes that the decisive factors for the competition of packaging companies in the future will be management capabilities, cost control, scale and brand. In the downstream of the industrial chain, the LED lighting market as a whole is improving in 2014, but it is plagued by product homogenization. The competition of lighting products is often limited to the price level. Some companies have developed a differentiated competitive strategy by integrating with the upstream. For example, Hong Kong-listed Zhen Mingli has completed the integration with Tongfang shares. In the view of Jiang Guangjun, deputy general manager of Zhenmingli Domestic Center, from the development of the industry last year, LED lighting products will be separated from pure price competition and turned to products. Value competition. He introduced that the smart building/home lighting solution launched by Zhen Mingli this year is the action to adapt to the market development in the light of the general trend of smart cities. The industry believes that 2013 is only a prelude to industry integration, and 2014 is the real year of integration. In 2014, the number of LED sales companies may reach the peak, and the market competition will be more intense. The sales channels of LED channels will be saturated in provincial capitals and first- and second-tier cities, but there are still big markets in third- and fourth-tier cities and counties. Expansion capacity.