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LED lighting has developed to 2014. Today, we may ask ourselves two questions: What will happen in the future? Going by the old road, is it still going to work? Regarding the former, I believe that most companies are still groping; for the latter, the answer I give is no doubt.
This is an era of change. Those who want to use the old methods of the past to open up beautiful rivers and mountains in a brand-new territory are tantamount to the people in the Qing Dynasty who carried large swords and rifles to resist the guns and guns of foreign enemies. There is no trace of strength in the body. Investigating its roots, shutting down the country and not seeing the world's development trends and trends. Therefore, if you don't want to be revolutionized by others, you must look at the future, follow the trend, and fight for your own life before being revolutionized by others.
Let's first take a look at the rise of a revolutionary LED lighting that has already taken place. China's research on LED lighting began as early as the 1960s. However, at the beginning of this revolutionary development, limited by the technical level at that time, LED lighting products, regardless of quality, performance, price and other factors, let Some companies have questioned. And when all kinds of obstacles that restrict LED lighting are broken one by one, who will doubt LED lighting today? A vigorous LED era has arrived. It is generally believed that the development trajectory of LED lighting is: initial (replacement)-mature (integration)-prosperity. Now the industry is in the initial stage of replacement, and some customers may still choose the light source according to the original traditional lighting ideas, so it has not pose a great threat to the enterprises that have laid a good foundation in the traditional field. And when the LED lighting industry really develops to maturity, becoming the world of integrated LED lighting products, when there are no more light sources and lamps, do you also specify the light source of the traditional giant? At this time, if the traditional giants continue to follow the old road, I am afraid that the status of the industry overlord is difficult to protect. The traditional giants have frequently exchanged blood and re-arranged in recent years, precisely because they have seen the future trend, realized the crisis and pre-empted them, in order to avoid being attacked by the trend revolution.
Let's take a look at the revolutionary e-commerce that is taking place. In the LED lighting industry, the impact of e-commerce on traditional channels is beyond doubt. When the best companies in the industry feel the crisis and threats, it means that the industry is going to change. And the question we need to think about is: What will the future be like? The era of imitation has passed. If today, enterprises still operate according to the traditional lighting mode ten years ago. Others invite you to follow the investment, others do the engineering and you follow the project, so it is no different from the headless flies. How can the situation grasp the future?
In fact, the future marketing model has become more and more clear: e-commerce will become the mainstream of development, mainly to solve the sales of circulation products; and professional applications through engineering channels to complete.
The liquidity products are handed over to the e-commerce to solve, and no one can avoid this. For the liquidity and regular products, the most cost-effective channel model is undoubtedly the e-commerce, the lighting industry fights the most fierce price, that is, liquidity, conventional products, such as Yiguang, Mulinsen, Changfang, etc. Wait. If you still use the traditional lighting method, like the NVC, Op, build a store, do you have this money? How does the cost come back? I am afraid it is difficult to avoid building a store today, and the day after tomorrow, because the dealers can't earn money! So who is responsible for this type of product? E-commerce!
In fact, it is not difficult to find out from the differences between rural and urban areas in China. Even if the development of LED lighting reaches the maturity stage, the integration of light sources and lamps comes, this traditional, regular, and liquid products will still exist. Because there are large areas of rural markets that use this product. Therefore, the e-commerce model is the trend of the times. When e-commerce solves a large number of liquid and regular products, the role of some dealers will gradually fade out.
If the e-commerce channel is more cost-effective and price-priced, then the field of specialization is truly more value-added than products and brands. On the contrary, it is to promote the brand's gold content in the e-commerce sector with specialization. Although Ma Yun said that the Internet is omnipotent, at present, the professional application of the lighting industry cannot be replaced by the Internet in the short term. A light bulb can be installed by itself, but if the smart system in a hotel is broken, it can only be repaired by professional personnel.