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LED lighting brings a disruptive pattern with mobile internet
The future business model should focus on building value chains and industrial chains, enhancing industrial value and enhancing the overall competitiveness of enterprises. From the analysis of business models, most of the current LED business strategies and positioning are very similar, the vast majority of LED companies are in the red sea of ​​market competition. At the moment, the innovation of model-led innovation is constantly being tried. Who can subvert the traditional marketing model in the future and create a new day? The entire industry is looking forward to it with great interest! For most LED companies, innovation is the key to survival in the LED lighting era. In order to expand the space for survival, LED lighting companies are thinking about how to break the business model of the original lighting industry. Just like the millet model, the development of LED technology will change the industry's competitive model, and with the new consumption model and channel model of the mobile Internet, it will bring a subversive pattern to the lighting industry. The young and energetic young people of Green Gold paid attention to the news about Zhuhai Green Gold Optoelectronics donating 200,000 yuan of energy-saving lamps to four primary schools in late July, and they had a preliminary impression on Green Gold Optoelectronics. Once again, I learned that Green Gold Optoelectronics was mentioned by the staff of the Zhuhai office of the whole media. The Green Gold O2O is also known from his mouth. According to him, when he first contacted Green Gold Optoelectronics, the company gave him the feeling of being young, cutting-edge and innovative. He explained in detail: The so-called young, refers to the chairman of Lujin Optoelectronics Zhang Yanbin is a 25-year-old boy, young and promising, so-called new, in the current LED business risk of electric shock, Green Gold boldly proposed Some O2O marketing models; and the so-called innovation, refers to the green gold O2O marketing model with high innovation, subversive, rapid reproducibility and other unprecedented features, circumventing the current LED companies to explore the price of online channels, Core issues such as service and resource sharing. The first contact with Lujin Optoelectronics was on September 1st. Zhang Yinbin, the chairman of Lujin Optoelectronics, came to the Guangzhou headquarters of Daguang Lighting. After listening to his personal explanation of the green gold O2O marketing model, the heart was more shocking and Marvel, shocked by the revolutionary thinking of this young man's business model, marveling at the strategic vision of this young man's avant-garde. As we all know, the fourth-generation lighting technology represented by LED has developed rapidly. Objectively speaking, China's lighting industry is now in a period of great development and prosperity. It is also a period of competition for hegemony. Many enterprises participate and inevitably exist. Some problems, such as varying scales, disorderly competition, insufficient coordination of the industry, low profitability, lack of stamina, etc. In order to avoid these problems, it is very important to develop a new and lasting business model for the development of LED lighting companies. And now is the best time to change the business model of the LED industry, has reached a critical point. As a young force in the LED industry, Zhang Yanbin and his leadership of Green Gold Optoelectronics, innovatively proposed the green gold O2O marketing model, determined to open a new marketing model in the future LED industry, to be the leader of the O2O marketing model. The landing of O2O does not allow e-commerce to become an electric shock in the Internet era. Faced with e-commerce, different companies have different attitudes. However, it is undeniable that the confrontation between emerging LED lighting companies and traditional lighting companies has started. Judging from the current situation, emerging companies are more proactive and have seized the advantage of online sales. A senior industry source said that the e-commerce trend is unstoppable. If the new LED brand wants to face the traditional channel competition, it must be over the mountains and the odds. From the initial fear of being injured, to the obvious sales increase brought by e-commerce, the willingness of lighting companies to e-commerce has been significantly enhanced. The rise of the O2O concept has provided an excellent counterattack opportunity for companies with dominant channels, and further improved the connection between online and offline. The core of the O2O model is to bring online consumers to the real store to order or pay for offline goods and services, and then to enjoy the service. By providing product information and services, enterprises push the news of offline stores to Internet users, thereby converting them into offline customers. Because innovative companies have both physical point of sale and wired sales and service platforms, it is easier to provide offline consumption experience, which is more convenient than online companies. Before the O2O model, traditional e-commerce companies relied on the network to complete the purchase and use of products. They have been criticized by users for lack of consumer experience. The O2O model combines the two functions of online consumption and offline service to form a complete consumer experience. Established in September 2012, Zhuhai Green Gold Energy Control Technology Co., Ltd. is positioned as an overall energy-saving operator, providing users with comprehensive energy-saving assessment, overall energy-saving renovation plan, energy-saving product comprehensive supply and engineering and other overall energy-saving services. Green Gold can control and gather high-level talents in energy such as computers, LEDs, central air conditioners, water supply and drainage, and clean energy. In November 2012, Green Gold Control's China's first energy-saving mall was successfully launched. The e-commerce platform of the energy-saving mall was put into operation, which will promote the implementation of the overall energy-saving project and promote energy-saving into thousands of households to achieve low energy consumption, low pollution and green. The ultimate goal of the home, but also lay a solid foundation for Green Gold Optoelectronics to achieve O2O mode efficiently. The bottom line of innovation has changed to the critical point. Green Gold can control the current business scope covering building energy conservation, building and home intelligence, urban lighting lighting projects, energy-saving building materials, etc., including Green Gold Control, Green Gold Intelligence, Green Gold Power, Green Gold Optoelectronics, Green Gold Investment, Energy Saving Mall six business divisions. Energy management includes lighting, air conditioning, heating systems, motors and drag systems, power distribution systems, air compressor systems, and more. In the view of Zhang Yanbin, chairman of Lujin Optoelectronics, the LED lighting industry is an emerging sunrise industry that is strongly supported by countries all over the world and the Chinese government, and has unlimited development potential. At this stage, some LED companies have closed down in the industry. The main reason is that there is a partial disconnect between production capacity and demand. In addition, a few enterprises have their own defects and poor management, but they have not produced too much for the entire LED lighting industry. influences. In the next few years, the gross profit margin of the upper, middle and lower reaches of the LED industry chain will return to rationality and normality, but the competition in the market is still fierce. With the correct guidance of national policies, semiconductor lighting products will enter thousands of households. The industry has huge opportunities for development and opportunities. There is no doubt that the business model that conforms to the development trend and the consumption habits of ordinary people will dominate the future. I believe that now is a good opportunity, Green Gold Optoelectronics will achieve product breakout, channel breakout, market promotion breakout, resource integration breakout, use product channels to enhance brand image, build their own brand awareness and business cooperation model The core competitiveness, Green Gold Optoelectronics enters the LED lighting industry, will play a certain positive role in the development of the LED industry. Zhang Yanbin said. Zhang Yanbin also revealed that Lujin Optoelectronics' LED lighting products have their own brands, independent intellectual property rights, and their own core power technology, which fully conforms to national standards and industry standards, and is fundamentally different from the inferior lamps produced by small workshops on the market. At the same time, Green Gold Optoelectronics has a clear and long-term plan, taking quality and R&D as its core competitiveness, and continuously consolidating and enhancing brand value and R&D performance in a fiercely competitive market environment. At present, the products produced by Lujin Optoelectronics are superior to the similar products in the market in terms of luminous flux, light efficiency, color rendering index, power factor, power efficiency and service life, and the LED lighting products whose product prices are slightly lower than the same technical conditions in the market. Therefore, it has a strong competitive advantage.