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Jiangsu LED lighting industry hot industry is difficult to upgrade
On the 1st, with the cooperation intention of Seoul Semiconductor, the world's fourth largest LED chip manufacturer, returned from Hong Kong, Chen Long, general manager of Taizhou Huaqiang Lighting Equipment Co., was delighted. Huaqiang Lighting is mainly engaged in LED terminal products, and will jointly build a chip production base with Seoul Semiconductor in Taizhou. After the rapid expansion in 2009-2010 and the lows in 2011-2012, the LED lighting industry is picking up. The Jiangsu Provincial Economic and Information Commission and other eight departments have recently issued guidance on LED lighting development to cultivate 100 billion-level industries with market applications. The reporters found in Sunan and Suzhong that the market is expected to improve, and the LED lighting industry is getting hotter. However, the shortcomings that restrict development are not lengthened, and the status quo of lack of core technology does not change, and the industry is difficult to upgrade. One billion yuan subsidies for people to do wedding dresses Since the last century, from incandescent lamps to fluorescent lamps, to LED lights, civilian lighting for three generations. Compared to the two predecessors, LED lights save more power and last longer, and replacing them has become a trend. A small lamp, switching between business opportunities. Jiangsu 4 million street lamps, all replaced with LED lights, the lamp head will be 6.4 billion yuan, plus lamp holders, lines, etc., a total investment of 16 billion yuan. In Nanjing, street lights, public places and outdoor landscape lighting are all replaced with LED lights, with an investment of up to 50 billion yuan. Good prospects have spurred investors, and local governments have been unable to hold their impulses. The chip is the core component of the LED, and MOCVD is the key device for manufacturing the chip. Since 2010, MOVCD has been subsidized by all localities, with a maximum of 10 million yuan per unit. Yin Yimin, deputy director of the Wujin High-tech Zone Management Committee, revealed that enterprises are blindly ordering for subsidies. Shanghai Lanbao is looking for a high subsidy in Yangzhou. In 2010, it registered Longyao Optoelectronics. It plans to launch 50 MOCVDs. However, due to poor management, it has withdrawn from the market in 2012. More than 10 MOCVDs are not available at the original price of 30. In 2012, 10 LED chip manufacturers were put into operation in Jiangsu Province, and MOCVD exceeded 220 units, accounting for 1/4 of the country. The capacity utilization rate was less than 60. In the second half of last year, the capacity utilization rate reached 90, higher than 70-75 surplus. Warning line. The LED industry in Jiangsu is concentrated in Suzhou, Wuxi, Nanjing, Yangzhou and Yancheng. The subsidies for MOCVD are mainly at the municipal level. The LED development path is similar to that of photovoltaics. In the early stage, the government promoted and subsidized upstream equipment, causing excess in a certain stage. Liu Naitao, general manager of Changzhou Laideen Optoelectronics Technology Co., said frankly that if the government does not close it in time, it will lead to a more serious surplus. At present, all localities have stopped subsidizing MOCVD, and Yangzhou, the first to take the lead, spent 1 billion yuan. Yangzhou LED industry has many front-end links. After the chip is ready, it will be sent to foreign packaging and finished products. It will not be strong to the local industry chain, and the tax will not be retained. It will cost money to make wedding dress for others! When the city’s leaders communicated with reporters, they reflected on the policy impulses of the year. The government did not spend money to replace the lights of 60,000 yuan to save electricity and save money. LED lights entered the market for six years, and the performance was not satisfactory. In the lighting of Jiangsu Province, incandescent lamps account for 40%, fluorescent lamps account for 55, and LED lights only account for 5! Nanjing LED lights promotion is slightly larger, accounting for less than 10, incandescent lamps account for 20, fluorescent lamps account for 70. LED lights market promotion is slow, in addition to social awareness is not high, price is an important factor. A 20 square meter bedroom with incandescent lamps and a lamp head costs 5 yuan; with fluorescent lamps, the lamp costs 50 yuan; LED lights, 80 yuan for the lamp. For the xenon lamp, spend more than a few dozen yuan, the majority of the people are reluctant to start LED lights consumption, you need to take the lead in demonstration. Since last year, the state has introduced subsidy policies for large users such as factories, shopping malls, and public facilities, and purchased LED lamps listed in the bidding catalogue, giving a subsidy of 30 yuan. Affected by this, the LED lamp market is heating up. In the first three quarters of this year, sales of Nanjing Henderson Technology LED lamps doubled, and sales increased by 30%. From subsidized production to subsidized consumption, the government changed its thinking and tried more market-oriented means. This year, Huaqiang Lighting undertook the Taizhou streetlight renovation project, with an investment of 150 million yuan for 60,000 LED lamps. Compared with fluorescent lamps, the investment in LED lamps is 120 million yuan, but the annual electricity savings can be 30 million yuan. Different from the past, Taizhou changed the lamp, and the contractual energy management Huaqiang took full investment. During the 8-year contract period, the city’s street lamp management office saved electricity every year, and 90% returned to Huaqiang. After the contract expires, the LED lamp can still be used for 4 years. The assets and energy-saving benefits are all owned by the Street Light Management Office. Huaqiang recovered its investment in 6 years, with a comprehensive rate of return of around 30, while the government saved financial costs through installment payments. According to Zhang Jinguo, director of the Energy Conservation Department of the Jiangsu Provincial Economic and Information Commission, according to the current market demand, the output value of the LED industry in Jiangsu Province is expected to grow at an average annual rate of 25, and reach 112 billion yuan in 2020. The risk of industrial lack of expansion is largely in accordance with the law of industrial development, and the concentration of LED market will become higher and higher. There are more than 30,000 existing production enterprises in the country, and Jiangsu accounts for 1/10. Han Ping, a professor at the School of Electronic Science and Engineering of Nanjing University, said that the LED lighting industry chain in Jiangsu is complete, but there are not many influential terminal brands. Among the brands, Jiangsu is only three or four finalists, and the highest annual sales is 500 million yuan. The reporter found that there are three shortcomings in the LED industry: lack of core technology, MOCVD from Europe and the United States; downstream enterprises' technical level and product quality are uneven; the scale of enterprises is small and the industrial concentration is low. According to a person from the Jiangsu Provincial Economic and Information Committee, the small and medium power LED lamps in Jiangsu have reached international standards, but the gap between high-power lamps such as street lamps is not small. According to the same amount of illumination, the price of high-power lamps is twice as expensive as that of low-power lamps. The demand for domestic LED lamps is 20%. There are hundreds of enterprises in Jiangsu producing high-power lamps, but most of them are imported core components that have been packaged abroad, and then they are simply assembled in China, and the added value is not high. This year, the national high-power lamp market demand is 3 billion yuan, Jiangsu accounts for 1/10, of which 80% is imported, and the market at home can not be used. Xu Zhiwei, vice president of Suzhou Dongshan Lighting Technology Co., admitted that thousands of companies in the LED industry use the same materials and control systems to produce the same products and sell them to the same customers, which will inevitably lead to price wars. Zhou Ming, chairman of Henderson Technology, said that the market competition has intensified, and the price of LED lamps has fallen due to the price change. The reporter visited Nanjing Red Sun Decoration City and found that the price of LEDT8 tube is about 20 yuan, only 1/9 two years ago. Recently, Dongshan Lighting registered its company in Hong Kong, preparing to integrate resources to tackle key technologies and seek differentiated development. Although the localities no longer subsidized equipment, the market conditions improved and some enterprises began to impulse. This year, the number of upstream enterprises in the LED industry in Jiangsu Province will increase to more than 20, MOCVD will exceed 350 units, and will reach 375 units by the end of next year. In addition, the equipment production efficiency will increase and the production capacity will double that of 2012. Han Ping reminded that industry consolidation and reshuffle is inevitable, and small businesses may face the risk of underemployment. To build a billion-dollar industry, you need to take a strong new path. Guiding opinions on the development of LED industry in Jiangsu Province propose to improve the threshold for entry, guide enterprises to reorganize and integrate, and avoid blind expansion and low-level redundant construction. At the same time, to strengthen technical research, by 2020, the core device luminous efficiency and application product quality have reached the international advanced level.