Inspire design inspiration, "The original light shines with you" - Guangyao "Design Theory"

  At the beginning of May 2018, Op Lighting completed two forums at the Guangdong University of Technology and East China University of Science and Technology. This forum is an extension of Op's "Original Light and You" campaign. It combines two industry big coffees with one college professor to open original and industrial designs from various angles such as industry, market and college. Related discussions and dialogues. Op Lighting said that under the globalization strategy of layout, the core competitiveness that drives the company's advancement is derived from the brand. The important point to enhance the brand is the “original spirit”, and the company hopes to incorporate more design fresh blood. For the above reasons, Opt hopes to use young people's designs to impress young people by organizing original design activities on campus, to drive brand youthful development, to establish close ties with young consumers, and to bring high-quality life to them.

General Manager and Design Director of Guangzhou Wanxiang Design Co., Ltd. Ding Mechanic shared the theme "Looking. Vision", focusing on the use of creative models and artistic methods to solve problems.

Huang Jing, President and CEO of the International Design Federation of Shenzhen Furniture Industry Association, brings "Market Trends into International Design"

Prof. Yu Dongying, professor and master's tutor of the School of Art and Design, Guangdong University of Technology, gave a speech on the theme of sustainable design, emphasizing that it has reached the era of circular economy.

Ding Wei, vice president of the School of Art and Media, East China University of Science and Technology, with the theme of “Enlarged Design”, pointed out that the design officially entered the era of open innovation.

Xin Su, a design partner of Xinsu, shared the theme "City and Townships" and proposed to use urban resources to solve rural problems.

The keynote speech of "Original Origins from "Love"" brought by Mr. Hou Yujie originated from the needs of people. The originality of design originated from people's needs for life.

Guangyao "Design Theory" - photo of student representatives, professors and lecturers of East China University of Science and Technology

The event lasted from March to May, and the next stop of the “Design Competition” final PK was finally held in Hangzhou on May 25th. The eight original works that the two schools finally stood out were sampled by the Opus Outreach Platform. The final creative showdown was conducted in the form of live demonstrations. In today's increasingly complex LED lighting design, the design innovation in the field of lighting is an urgent task. Op has always stood at the forefront of supporting the development of original design. Launching this event is a new collaborative attempt for the first-line original demand of the enterprise to be the topic-oriented and design college curriculum. The “Original Lights Have You” activity relies on the high education resources of school-enterprise cooperation to the greatest extent, combined with the experience of designing, researching, developing and manufacturing lighting products for more than 20 years. It not only continues the spirit of respecting and recognizing the original design of Op Lighting, but also links future designers and consumers through this activity, injecting young and fashionable vitality into the brand.

For more information, please pay attention to Op original design platform & Opt official WeChat

[About Op Lighting]

The lighting industry benchmarks the overall lighting solution provider for consumers

Provide differentiated overall lighting solutions

Op Lighting started in 1996 and is a comprehensive lighting company integrating R&D, production, sales and service. Opal Lighting successfully landed on the main board of the Shanghai Stock Exchange on August 19, 2016 and was officially listed. The stock is referred to as "Ou Pu Lighting", stock code: 603515.SH.

The company has more than 6,000 employees, and has several production bases including Shanghai Headquarters, Zhongshan Industrial Park and Wujiang Industrial Park. The company's products cover LED and traditional light sources, lamps, electrical appliances, kitchen and bathroom ceiling products.

As the overall lighting solution provider in China's lighting industry benchmark, Op Lighting is not only committed to the rational use of light, providing intimate products, but also providing consumers with differentiated integrated lighting solutions and other professional supporting services to enhance the user experience. For different occasions, Op's lighting solutions can meet the needs of people at different times, different spatial physiological needs and psychological needs.


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