Independent Brand Enterprises Should Realize the Coordinated Development of Vehicles and Components


Recently, Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, pointed out that the local parts and components companies are in China at the "2007 China Automotive Auto Brands Industry Chain Summit Forum" sponsored by "Car Watch" Magazine and the China-China Automobile Association. The auto industry has also made remarkable achievements on the road of independent innovation and internationalization, but there are still big gaps compared with internationally renowned companies, especially in the mastery of automotive core technologies and original innovation. Way to go. How to realize the coordinated development of complete vehicles and parts is an issue that all independent brand companies must seriously consider.

As for the issues that should be paid attention to during the process of internationalization of the Chinese automobile industry chain, Yan Fuwu, vice president of the Automotive Engineering Institute of Wuhan University of Technology, pointed out that the integrated innovation in automobile innovation must rely on the industrial chain, and the Chinese automobile industry chain should strengthen original innovation and Reinvent the wheel. In addition, he believes that at present, China's auto companies have more interests in sales in terms of supply, production, and sales. They do not pay enough attention to supply. If they want to ensure product quality, they should make some inclinations toward the supply chain. And establish quality punitive measures.

According to Yuan Wen, deputy general manager of Beijing Hyundai Motor Co., the biggest problem Chinese auto parts companies face when facing the international market is the repeated development of auto manufacturers. He believes that in order to shorten the product development cycle and increase the market competitiveness, all car manufacturers in the world will almost always require suppliers to carry out repeated developments for them. This has caused many demands for Chinese auto parts manufacturers. Manufacturers that want to go out should have such R&D capabilities, and it is not enough to emphasize that they have product quality, production capacity, and government support. In addition, component manufacturers must understand the vehicle manufacturer's technology, vehicle development process, otherwise it will be very passive.

When it comes to the requirements of vehicle companies for the industrial chain, Han Zhiyu, deputy general manager of Changfeng Group, believes that it is mainly embodied in four aspects. The first is quality. The entire vehicle company provides the market with a product that consumers trust. Therefore, ensuring the quality of the supply chain is a prerequisite. The second is reputation. In the industrial chain, the vehicle company must promise to the customer, and the component supplier must promise to the vehicle company. At the same time, the requirement of credibility includes not only the realization of their commitment, but also the responsibility for the authenticity of their commitment. , but also responsible for the time they promised. The third is to seize the core component technology. The added value of the core components is high, the technology is very large, and competitors often block in this area. Therefore, the spare parts companies should focus on financial and material resources for breakthroughs such as the nozzle technology of gasoline engines. The fourth is to strengthen the sense of service in all aspects, keep track of, and achieve symmetry of information.

For the question of how the OEMs and the parts companies jointly create core competitiveness, the president of Zhongtai Holding Group, Wang Jingli, hopes that the government will intensify its encouragement and give more preferential treatment to the production of key core components.
View related topics: independent brands, where to go?


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