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According to the China Association of Automobile Manufacturers Production and Sales News: In the first three quarters of 2007, the accumulated sales volume of 10 registered pickup brands was 131,328, an increase of 19.3% year-on-year. Among them, the Great Wall pickup topped the list with 40709 vehicles, accounting for 31.0% of the entire pickup market. Among the 2nd to the 5th, 20439 ZTE vehicles, 19,666 Zhengzhou Nissan, 17,232 Jiangling vehicles and 9,941 Fukuda vehicles accounted for 15.6%, 15.0%, 13.1%, and 7.6% of the market share, respectively. . In September sales, the Great Wall pickup ranked first with 5,850 units, and ZTE, Nissan, JMC, and Huanghai ranked 2 to 5 with 2,263, 2,191, 1,710, and 1,283 respectively.
Independent brand becomes absolute main force
In the Chinese auto industry, the pickup truck is only a subdivided area. For many years, people have listed it as a "periphery" model. However, it has created miracles that other models cannot create. The main sign is that foreign pickups have not entered the Chinese market so far. , And the reason is that the independent brand carries out a strong blocking. In terms of sales volume in the first three quarters, the ten branded pickup brands registered in the book accounted for nearly 80% of the market share of their own brands, and continued to sell in the pickup market. Among them, several strong brands such as Great Wall, JMC, ZTE, and Futian have risen steadily compared to the same period of last year, accounting for 66.3% of the market share of pickup trucks. Only the Great Wall family has divided 31% of the market share of the entire pickup truck market.
Diesel pickup sales increased significantly
According to market research, in addition to group purchases in special industries, the main user groups of pickup trucks, which are “tickets for passengers and cargoâ€, are individual small business owners, and pickup trucks have become a tool vehicle for them to become rich. This batch of people naturally chose diesel fuel-efficient pickup trucks as the first choice. To adapt to this trend, a number of new diesel pickup trucks, such as Huang Hai Chai Shen, Dongfeng Nissan, Zhongxing Changling Bell, and Jiangling New Collection, have come out one after another, and pickup trucks have become the Great Wall. What is more, the company has formed a series of three-tiered models: Feng Jun, Sai Ling, Deere, and Chai Shen High School in the diesel vehicle series, which has strongly promoted the development of the pickup market. According to market research, currently diesel pickup trucks have accounted for 70% of the entire pickup market from 40% in 2004 and have become mainstream varieties. Coupled with the demand for pickup trucks in special industries, the market environment has also changed, and the demand for pickup trucks has been diversified.
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