How far is the supporting market for Sichuan agricultural vehicles from us?

How far is the supporting market for Sichuan agricultural vehicles from us?

Judging from the "Tenth Five-Year Plan" of the country that has just been formulated, in the next 50 years or so, the country's economic development will focus on the "Western Region", which is currently known as "Western Development." In a certain sense, “Western Development” has the same historical significance as “coastal reform and opening up” 20 years ago. The western region is an attractive and attractive market for all domestic and foreign companies.
As the most populous region in China's western region, Sichuan Province has a better geographical location, a relatively complete infrastructure, and a relatively good economic foundation, Sichuan will surely play its role as a "leader" in the "Western Development." The "Western China Forum" held in Chengdu attracted more than 200 well-known domestic and foreign companies to participate in the plan for the development of the western region and opened the prelude to "letting the world know Sichuan and let Sichuan go to the world."
Sichuan's automobile industry is one of the industries that the government attaches great importance to. Affected by the local economic development and geographical location, the province’s agricultural vehicle industry is relatively developed. The total output of agricultural vehicles is second only to a few provinces and cities such as Shandong, which produces nearly 60,000 agricultural vehicles each year. There are many manufacturers such as Ace, Chuan Lu and Chuanjiao that have higher market share, stronger payment capacity and better economic benefits. At present, only a few manufacturers in Dongfeng Company have penetrated their products, and most of the manufacturers are still outside the door. There are product problems, price problems and conceptual problems. As a member of the sales front, the writer talks about some of my ideas and hopes to give some inspiration to the leaders of relevant units, and it will play an introductory role.
First of all, I think it is a conceptual issue. China is about to join the WTO. Our products, technologies, services, and markets will soon face global competition. The socialist market economy has been operating for so many years. However, many manufacturers are still unable to step out of the shadow of the planned economy, and their eyes are only on the interior of the company. The market has never thought of going outside to open up the market. There are occasions when this idea is read and it is only a tasting. Due to historical reasons, the company's internal production plant once united with Dongfeng Company to share the utmost honour and commonality, and jointly contributed to creating the only well-known brand in the "Dongfeng" domestic auto industry. In the new century, Dongfeng Motor Co., Ltd. will increase its ability to participate in international market competition in order to meet its own development needs. It will surely cooperate with well-known OEMs and parts suppliers in the world to produce style updates, better quality, and higher prices. You need to be suspicious of the products that have excellent and market demand. With the extension of Dongfeng's parts and components, the market share left for the company's internal plants will become less and less. In order to survive, we must go out. In fact, only when we go out to see if we know how cruel the market can we know how old our ideas are. The market does not believe in tears. Markets with different emotions are weak. Only by continuously following up and changing market concepts can we gain a foothold in order to achieve survival and development in the wave of global economic integration.
Second, I think it is a price issue. The principle that the main engine manufacturer selects the parts and components supporting enterprises requires that in addition to the survival technology and quality, the price is a crucial factor. Judging from the results of the supporting systems for some vehicle companies recently, the enterprises that have been eliminated are, on the surface, quality problems. However, from a deep perspective, it is a cost issue. The common characteristics of Dongfeng's internal production plants are: high product prices, out of the market, and some products can not be accepted by users. A few years ago, all areas set off to learn the climax of Handan Iron and Steel. It is to learn their ideas and practices for reducing costs. Unfortunately, many companies currently do not really learn the essence of Handan Iron and Steel. The price of the product is not what we added, but it is determined by the market; the price of the upstream product is not determined by others, but it is reduced by a little bit. If we understand the merits of the application of this plus minus, we learn that The essence of Handan Iron and Steel. Some people say that we have a brand advantage. Products are more expensive than others. Yes, brand is an intangible value. Intangible value can be transformed into tangible profit. But what exactly does the brand reflect? In the final analysis, it is up to the market to say that if the product is so high because of high prices, users will never know what your product quality and after-sales service will be. This is particularly true for farm vehicle accessory products. Agricultural vehicles are low in price and have general properties. They can be used, which is exactly what their market advantages are. Each manufacturer of the company must provide "economy support" for these economical vehicles. It seems that it is still necessary to develop "internal strength" and adopt high-quality, low-cost "economical accessories" to adapt to the market.
Secondly, the way to enter Sichuan's agricultural vehicle matching market is also a topic worthy of consideration. The usual practice is for sales personnel to visit the supporting manufacturers and introduce and recommend products to them. Sometimes because of price issues, sometimes because of more complicated reasons... In this regard, we must in-depth study to find a suitable way to cut. Through the visits to successful manufacturers, we understand that it is a good way to realize that relying on local influential and powerful distributors to enter the supporting manufacturers. Local dealers know more about local manufacturers and their personnel are more familiar with the situation; the public relations with the supporting manufacturers are operated by the distributors, and do not violate the principle of Dongfeng Company; due to the better relationship between the distributors and the supporting manufacturers, the payment can be guaranteed timely recovery... .... It is understood that: Zhejiang Jinhua Gear Factory, which is supported by factories such as Trump, Chuan Road and Chuanjiao, has entered these manufacturers through distributors. To enter Sichuan's agricultural vehicle market, can we try this approach? Once entered, relying on our good product quality and excellent after-sales service, we believe that we will gradually increase the market share of each factory's products in Sichuan's agricultural vehicle industry.
Finally, the company's internal plant business personnel generally lack a spirit of proactive, follow-up, which is one of the reasons leading to many supporting manufacturers for a long time. To fully mobilize the enthusiasm of clerk, we must achieve the unity of responsibilities, rights, and interests. The so-called responsibility refers to the pressure and responsibility that the salesman should bear. According to their own sales tasks, each company will decompose the indicators one by one and implement them one-by-one to the salesman. The so-called right is to ensure that the salesman completes the planned indicators. Give them the basic rights they must have to develop their business. Without these rights, the salesman can't do business smoothly. The so-called interest refers to the close connection between the salesman's own interests and his sales promotion performance, fully mobilize his subjective initiative, and actively explore the market. , To realize the maximization of self-interests and manufacturers' interests. Responsibility, power, and interest are all three-dimensional, unified and indispensable. The clerk's job is a creative and risky job. He spends a lot of time outside the year. He spends a lot of time on trains or cars. There is no regularity when eating and sleeping. He often goes to a strange place to visit the market. , unfamiliar with life, there is a certain degree of danger, let alone reunite with their families. From a large perspective, it is to create wealth for enterprises. From a small perspective, we hope that through our own hard work, our living environment will become better. Their efforts should be rewarded. Their practice and understanding of the market should also be the same as state-owned assets. They must preserve value and increase value without losing it! It is hoped that the company will provide more understanding and care to this group, create a more favorable policy environment, allow them to move forward with ease, and create more wealth for enterprises and society.
Sichuan's agricultural vehicle market has bright prospects.

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