How can the parts and components enterprises seize the opportunity to become bigger and stronger

I. Analysis of the status quo of China's auto industry.

Secretary Secretary Yeh just introduced the development of the vehicle. From his analysis of his speech, it is absolutely right that everyone invests in automobile vehicles and parts. As the automotive industry outlook is still optimistic, rigid demand is far from over. Rigid demand is the first time to buy a car, and the second time to buy a car is not a rigid demand. 80% of customers who buy cars now have rigid demand, and only 20% of them buy a second car.

Within five years, China’s autos will continue to grow steadily. It is only that the increase has slowed slightly, but the total increase has remained stable. With the development of the entire vehicle, the pressure of the entire brand and its components will increase. Why do you say that? Because the competition in the Chinese auto market is not a competition of national brands, the more important is the competition of foreign brands, and the competition of foreign brands of complete vehicles has driven the competition of the world’s top 500 parts and components companies. In fact, our pressure is that foreign vehicles All came to China, especially foreign big car manufacturers to seize the market. Therefore, the pressure of self-owned brands, including vehicles and parts, is very high.

The segregation of profits for vehicles and parts is getting heavier. Segregation is uneven, and the entire vehicle and parts have developed to the present momentum and the profits are uneven. I calculated it briefly: The per capita profit of more decent foreign-funded parts and components companies is similar to the per capita sales revenue of our national branded and private parts and components companies.

Now, the national brands of vehicles and parts have been booming, bustling, but the real big money is a foreign brand car. We have earned a little bit, just to catch up with the current state of development, if it is not the development of blowouts, it may be dangerous. Therefore, in the future, self-owned brand vehicles and parts will be more responsible.

(a) Take the cluster approach. Because we started late and there is a big gap. Our air conditioners, filters, lights, interiors, instruments, etc., are not rivals if they compete with the world's top 500 parts and components brands. For example, air conditioning, horizontal comparison and vertical comparison are by no means a concept. Compared with national brands, our Longquan air-conditioning accessories are already proud; but compared with foreign brands, compared with “Diandian” and “Bell”, it is not a level at all. Therefore, if product development is to be pursued, it will be impossible to go it alone and it will only take the path of clustering.

(B) to develop its own brand leader. To grasp the development of the industry, you must train leaders. How to cultivate it? Have to find a professional, focus on support, core technology, and then call the surrounding companies to work for you. Or excavate talents and dig up those talented people who have unique expertise and master core technologies in the air-conditioning system in the international market. Now the unemployment rate in North America and Europe is very high. Digging one or two is useful.

(C) Each company must do its own flagship product. Do not do anything. Generalize everything. There are no key technologies at the end of the voting. This is very dangerous for the future. Local leaders should always check and control. The shock absorber in Neijiang, Sichuan, is very unique. Although it does not provide direct support for Mercedes-Benz BMW, it has unique skills. Its precision welded pipe and technology are very good. It is used as a shock absorber for Mercedes-Benz BMW. It's that tube, so Neijiang's shock absorbers are easy to make big.

(d) The standards should be high. Relying on the existing supporting products, we will try to seize the high-end market. Now that QQ is fine and microcars are available, we are supporting it. This market cannot be lost. It is used to support families. However, no matter how to seize the high-end market, can not be misled by the immediate fanatic market. The hotter the market is, the more it is to be calm, to concentrate, ready to go, and ready to seize the high-end market when the market is sluggish. Now that the market is good, the profit margin of high-end cars is very large, and it is not too sure whether the prices of the parts and components that are supplied to him are high. For example, the “television” air conditioners have high prices, which are used by Mercedes-Benz BMW. Now it is very difficult for Longquan companies. Enter, wait until the competition in the vehicle market is fierce, will consider the cost of accessories. Do not forget that companies with profits do not mean that they have core competencies. Here, they remind base managers and business operators to be particularly good. Now that the market is good, the goods can be sold, the products are not picky, and the competition is even fiercer. Without core competencies, you cannot make money. Therefore, if you have a profit when the macroeconomic situation is good, it does not mean that the company has reached the bottom. Your crisis may be behind.

(e) Create brand names. It is to find ways to keep up with software and hardware. In terms of software, each base leader bundled up companies to advertise and spread advertising costs to various companies. Hardware: Put R&D strength, management level, and quality up. Create a brand name to create a mention of Longquan, think of air conditioning; mention Danyang, think of the lights; mention Neijiang shock absorbers; Jiaozuo think of special tires.

(6) Increase the R&D strength. This is fundamental. We must definitely think of ways to invest in R&D, dig talents, and cultivate ourselves. Future market competition is really talent competition.

(seven) construction testing platform. If a public inspection platform has been built, the entire vehicle factory will see this, and Longquan is reliable and has complete testing methods so that it can become an auxiliary supply.

(8) Take acquisitions or joint ventures. This must learn from Ningbo Huaxiang Company and Fuyao Glass. Ningbo Huaxiang went to Europe to buy routes, brands and teams one by one, and then in turn supplied the products to China and Europe; Cao Dewang’s Fuyao Glass, after seeing Australia’s economic downturn, took the Australian glass factory completely, and then The factory was sold, the routes and brands were introduced, and in turn the products were sold to Australia and North America.

(9) To avoid weaknesses and choose good investment targets. At present, because of the demand for environmental protection, automobiles need to be pressurized to reduce emissions. A Tianjin-based company that sells turbocharger housing has basically occupied the entire domestic market, and it also supplies the European and North American markets. The sales are very good. When a project like this is developed, you can make money, at least in recent years in the energy saving and emission reduction situation.

(10) To enhance confidence, it is artificial. Basically, our base companies did not provide B-level or higher-grade vehicles, and only the glass and audio systems for foreign-branded B-class vehicles could not be found. So how do you think of ways to put this past in the past? In the past, you have to increase confidence and act in a man-made manner. As Chairman Mao said, "Strengthening the enemy strategically and tactically paying attention to the enemy." I want to support you. Are you a foreign brand? I am not afraid of you. You can do it. I can do it. Even if I insert a needle, I can't do it today. Tomorrow, I always have time to work.