The upcoming and mid-term remodeling of the Skoda Octavia sedan at the same time listed on the Octavia wagon is indeed very special, and the Shanghai Volkswagen Longxing, Longjing such as the "travel and bus", and FAW-Volkswagen Wei Ling such a "cross-boundary wagon" Differently, it is an A-Class wagon on the world's leading MQB platform, and is the only domestic wagon imported from Germany. It is only surrounded by black matte and raised by 10mm. The maximum ground clearance (120 mm) reflects the manufacturers' intention to please Chinese users, similar to the design of Wei Ling. After Wei Ling opened the A-Class wagon market with a monthly sales volume of about 5,000 units, the Octavia wagon comes with a higher technical content and greater space strength, which will give the wagon (Wagon homonym) markets What kind of variables? Of course, what matters is price. Because it has a generation gap with Wei Ling, it is not the most direct opponent in the country. People will use it for the price in the international market. Skoda's main market is in Europe, especially Germany. Octavia is the biggest imported car imported here. , The Octavia Touring Car is also the largest imported travel wagon. Once the price of the German market was used to explain things, the trouble came. Q: I saw on the official website of Skoda Germany that the 1.2LTSI and 5-speed manual Octavia are 63.00 kW and 160 Nm, and the price is 18150 Euros, which is 700 more than the Octagon sedan (17,450 Euros) of the same powertrain. The euro, which is 4% more expensive. This is normal. However, if you convert the euro into RMB, you will find that the price of the sedan is 137,000, while the domestic 81 kW, 155 nm sedan Octavia 1.6L manual forward version is only 119,900, in other words, the domestic car ratio The German car is 12.5% ​​cheaper. If the power index is flattened, the margin will be greater, which is the opposite of the popular saying. What do you think? A: The domestic car is cheaper than the corresponding German car, but it is not necessarily 12.5%. For example, the entry-level model of the domestic Audi A4L - 40TFSI aggressive type of 140 kW, 7-block dual clutch gearbox, starting price is 299,800, while the German version of the powertrain is exactly the same model price starting at 38,550 euros, or about 306,600 yuan . In this way, the price of domestic cars is only less than 1% cheaper than German cars. If one considers that domestic A4 is an extended version, the price of cheaper cars will increase. It should be said that different brands, different models, domestic cars are less expensive than German cars. Q: Why is Octavia's domestic and German market spreads much larger than A4? A: There are two main reasons. First, the competition of mid-range A-class brands is higher than that of luxury cars. The price war minimizes the pricing space. Second, the sales volume of luxury cars is small, and the economies of scale are inferior to those of mid-range brands. More often than not, marketing costs are relatively large, resulting in high overall costs and limited room for price reduction. Interestingly, the price of the domestic Audi A4L 9 years ago was 5.98% lower than the price of a German car converted to RMB. The price of domestically-made cars is lower than that of German cars. It is actually not news, but the high prices of imported cars caused by high comprehensive tax rates, as well as the low prices of the same models on the US market, have confused this issue. What we are talking about here is the comparison of the same model of domestic cars and German cars. Q: Why was the domestic A4 9 years ago cheaper than German cars, but now it is less? A: One of the main reasons is the exchange rate. One euro fell from 9.53 yuan 9 years ago to 7.85 yuan today, a depreciation of 17.6%. In other words, if the exchange rate of the euro against the yuan is unchanged, it is still 9 years ago: 9.53, then, today's German market, the Audi A4's RMB will be converted to RMB 376,400, which is 22.5% higher than the equivalent of domestically-made cars. The other is the inflation factor. The market economy in Germany is quite mature. The prices of traditional industrial products will usually increase correspondingly with the increase of inflation and technological content, but in China it is another matter, according to the statistics released by the National Bureau of Statistics. According to the data, the national consumer price index (CPI) has risen by 20.9% over the past nine years, but the vehicle price has declined slightly. In this way, from 9 years ago to now, the price difference between the same model of the two markets in China and Germany has been narrowed down. If one day the euro against the yuan to return to the level of 9 years ago, while the same price of the same model in the two markets the same as the local currency, then the RMB spread will be large enough to make some people worry - this spread will not be because of domestic cars Seriously cut corners? Of course, if one day the price of domestic cars is higher than the price of German cars converted into RMB, there will be people who say that the joint venture is too black. Therefore, knowledgeable people will have a rational and scientific analysis of the car price, instead of opening their mouths with anger (see "Car Price and International Standards - Unpredictable Myths"). "The car price is not free." Lunch, "How much water does the car price still have?"). Q: Back to the beginning of the topic, what is the estimated price of the domestic Octavia station wagon? A: As mentioned above, in the German market, the price of the Octavia station wagon is 4% higher than that of the sedan. If we refer to this ratio, the price of the domestic Octavia station wagon should also be 4% higher than that of the sedan, so this is the first It depends on the price of the mid-to-the-money models listed at the same time. On the other hand, the homemade Octavia wagon has grown larger than the German car, and the ground clearance has increased by 10mm. This is not a free lunch and it is taken for granted as a basis for pricing. In addition, the price of Wei Ling’s nearest Weifang Touring Car is RMB 125,600. If the price of the Mingrui Touring Car is equal to that of Wei Ling, the price advantage will be more prominent and make up for the relative lack of brand power. So, how much the price ultimately depends on how the manufacturer thinks, I can't say. 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