Digital management of auto parts products

According to a survey conducted by a smart home network, 56% of Chinese auto users have used fake and inferior auto parts on their vehicles, and accounted for 13% of accidents caused by the use of counterfeit auto parts in the past three years, and in the final determination of the final accident responsibility. , Auto parts companies suffer from the lack of a convenient and quick means to identify the authenticity of accessories to determine whether it is counterfeit accessories or factory accessories, especially well-known brand sales are deeply disturbed. In addition, auto parts companies also face long-term chaos in the market order caused by regional distributors' stock picking; and marketing departments and product managers are suffering from a lack of effective, fair and equitable, easy-to-implement promotions; The parts and components industry is faced with these problems more or less, and some well-known companies have so far found and applied appropriate and effective digital management tools to solve these problems, and through the application of digital management tools to achieve a calm management, and other Some companies are still waiting or understanding.

The following takes the digital product management process of a German-owned auto parts company of a well-known multinational group as an example to analyze the market value brought by digital product management for auto parts companies.

A well-known multinational group is one of the largest industrial companies in Germany. It is engaged in the automotive technology, industrial technology and consumer goods and construction technology industries. The company has always been known for its innovative and cutting-edge products and system solutions. Parts, control and transmission systems, thermal technology, security systems and other fields. A few years ago, due to the rapid increase in the popularity of the Chinese market and the brand, the company’s auto parts products were widely used by the majority of car owners in the automotive after-sales service market. However, with the increase in brand awareness and market share, they were also facing intellectual property rights. Serious violations, serious product counterfeiting and many other issues:

External issues facing the enterprise:

1. There are a large number of counterfeit products on the market, which seriously affect the company's brand image and directly affect the sales of genuine products;

2. Consumers do not have convenient and quick means of identification, and there is no way to distinguish between genuine and fake products.

3. The counterfeiting cost of enterprises is high, but the effect is not obvious, because there is no effective information collection channel;

4, for some incidents that need to be sent back to the company to identify the authenticity of the company's personnel, it takes a lot of time and costs both sides, the input and output is not proportional;

Internal corporate management issues:

1. Violent merchandise within the dealership occurs from time to time, causing dissatisfaction with some regular distributors and affecting the overall sales of the company;

2, companies often spend a lot of time and effort and can not find valid evidence to prove that the dealers vicious stocks; more can not effectively prevent the stocks did not occur;

3, the traditional rebate and other promotional tools have many loopholes, and suffer from the inability to find a fair, fair and convenient information-based promotion.

Combining the current development status of the company and the above difficulties, the company implemented and applied the digital product management system provided by Shanghai Zhongshang Network. In the past few years, it has implemented the digital anti-counterfeit system and digital anti-counterfeit goods management system of Shanghai Zhongshang Network Company. Digital membership management system and other digital management tools.

Product digital anti-counterfeiting system is to generate unique digital ID cards for each product, and then assist multiple high-end physical anti-counterfeiting technologies such as special ink printing anti-counterfeiting technology on the RMB to achieve counterfeiters difficult to imitate, easy to identify consumers, the company's management and control Management effect: consumers can call, send text messages or the Internet can quickly and easily realize the authenticity of the product identification, and thus actively refused to buy fake and shoddy products, effectively curb the sale of fake products, purify the product market.