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Encyclopedia Card Compact Business Vehicle: Compact-MPV is an emerging market segment model that emerged with the development of China's economy and automotive industry. Compared with traditional commercial vehicles, it has more agile body size and handling, and also pays special attention to the economical use of everyday life. At the same time, it also has 7 to 8 people taking space and atmosphere, a modern interior design, can fully meet the needs of all types of business activities and modern family life car.
The background The development of the automobile industry is a trend of diversification, individuation and intensification. With the rapid development of China's economy, commercial vehicles are no longer enjoyed by a large number of large-scale enterprises, institutions, or individuals. A large number of small and medium-sized enterprises and individuals urgently need business models that can support the development of their businesses and can fully satisfy their family life. In fact, the traditional concept of commercial vehicles is more concentrated on the appearance of "decent atmosphere" and "comfortable driving." However, in recent years, these products have gradually evolved to take into account the needs of families. With the gradual breakdown of market demand, traditional commercial vehicle camps (such as the Buick GL8, etc.) have extended products such as Honda Odyssey, Volkswagen Touran, Dongfeng Lingzhi, Ford S-MAX, etc. Take into account the needs of "home, entertainment, and leisure life." Therefore, as the youngest generation, compact commercial vehicles will go deeper and further, not only to redefine and broaden the meaning of commercial vehicle products, but also to drive commercial vehicles into the homes of ordinary people, which also reflects the creation of the market. Demand marketing concept
Product Features As the first domestic product to be positioned as a "compact commercial vehicle," Wuling Hongguang launched by SAIC-GM-Wuling has the typical features of this type of vehicle. Take this as an example, we understand some features of compact commercial vehicles in terms of size, power, and space. Body size: The traditional commercial vehicles such as GL8, Odyssey and other products, the body length is all about 5 meters, while the compact commercial vehicle length is between 4.3 meters and 4.5 meters, equivalent to the ordinary A-Class sedan; but at the same time it has a longer The wheelbase fully satisfies the ride comfort. Power configuration: Relative to the GL8 and other 2.5L\3.0L power configuration (ups power of 44.5kW/L), the compact commercial vehicle is equipped with an engine with medium and low displacement, but it has a higher power rating. Satisfy the power demand, and fully advocated the green economy. Carrying space: It can accommodate 7 to 8 people and has a more generous and more flexible space combination than the traditional family car. Therefore, it can better meet the actual needs of business activities and large modern family life. Appearance interior: In addition to taking into account the overall sense of the handsome atmosphere, the compact commercial vehicle also takes into account the streamlined design of the sedan, and the interior design aspect starts with the consumer demand. In addition to the comfort of the enhanced control, it also pays attention to the humanized driving inside the vehicle. Functional equipment.
Compact commercial vehicle
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