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3 tons refueling car market Warring States hegemony cost-effective to become the biggest highlight of the market
As we all know, the traditional 3 ton refueling vehicle market price pattern: Jiangling, Qingling, etc. rely on Isuzu technology advantage to occupy the high-end position; JAC, Dongfeng and other old 3-ton refueling vehicle manufacturers to dominate the mid-range market; period, Hongta and other brand separatism low-end market. Behind the fierce competition is based on the consumer as the basis, the depth of all kinds of vendor strategies, are claimed to improve the product cost-effective, bring consumers affordable, thereby attracting more customers, expand the share.
Local manufacturers have limited effect on selling high and low prices
Experts from Hubei Cheng Li also said that after the switch of the National III Regulations, the local enterprise applied State III to significantly increase its cost of capitalization, either by retrofitting the original model or by matching the new launcher, substantially increasing the sales price of the entire vehicle, and entering high-profile. The so-called "high-priced" 3-ton refueling vehicle, supplemented by a large number of promotional activities, but the real meaning is to stimulate the sales of other models, after enhancing the overall brand image, secretly crossing Chencang added value for other models. The words “European 3-ton refueling vehicle†and “German technology†that are often seen on the market are all derived from this.
Jiangling Shunda straight down 10 000 Huimin people's strategic disturbance pattern
At the beginning of 2011, Jiangling Motors upholds its corporate philosophy of “a good car to share and affordable people†and once again strikes hard, the price of the products of State III does not rise, but drops. Jiangling Shunda uses the original Isuzu consumer line and consumer technology, standard Isuzu State III originator, Isuzu N series enhanced chassis, Isuzu gearbox; plus 40 more than 2 million kilometers of foreign towns and other harsh research to ensure that the entire vehicle is universal 300,000 kilometers without major repairs, and 600,000 kilometers from the start of the machine without major repairs, product durability.
Jiangling started from the perspective of satisfying customers' needs and formulated a Huimin marketing strategy. On the basis of guaranteeing the products' advanced technology and outstanding quality, Shunda's premium products starting from RMB 61,800 were launched, allowing more users to enjoy the high-end 3 tons of Jiangling. Refueling vehicles make it ideal to improve the high end. Therefore, customers spend less money to buy a high-quality Jiangling 3-ton refueling vehicle is no longer an unimaginable fantasy, from the market sales and market reflections, Jiangling Shunda Premium Edition has set off to improve the high-end market The storm completely overturned the traditional high-quality “three-ton†traditional three-ton refueling truck market.
Chengli Refueler has become a market highlight due to its cost-effective advantage
According to experts from Hubei Cheng Li, as China’s economy gradually returns to normal, the domestic construction machinery industry has once again boomed, and the related transportation market has been vigorously promoted. Taking the 3-ton refueling vehicle market as an example, it is estimated that the sales volume will be broken in 2011, and will increase substantially year-on-year. But behind the booming market, it is not quiet.