Car market competition and car prices

Recently, news about the naming of the two new cars has drawn attention. One is that Dongfeng Nissan's upcoming large-scale MPV name has been identified as "Loulan". Many people are worried about this. The ancient country of Loulan is finally going to perish. I don't know what Dongfeng Nissan intends to do. Another news is that the FAW-Volkswagen will launch a new car, the name is determined as "light", so "to force" the name of the audience suddenly heard some "egg pain." Two messages, whether or not they have become a fact, are still somebody's spoofs. At least the topic of naming new cars has once again been raised to the focus of the discussion.

Since ancient times, name is one of the major events of the Chinese people. The number of people who have a good name for their children and blew through the Xinhua Dictionary is endless. In the automotive world, the name of a car is like a symbol. The consumer's impression of the car is also roughly from the name. The name of the car is just as important to the car as the identity card is. It is a simple word and it can represent the information conveyed by a car. It is precisely because of this that many car manufacturers believe that the name of a new car is good or bad, which directly affects the popularity and even sales of the car. In their view, a resounding name can help the newly-listed models get consumers' attention in the shortest possible time, and the naming of failures can lead to a huge discount on the cost of millions of publicity campaigns, although sometimes things that go against expectations are often occur.

Another point that car manufacturers can't avoid is that with the increasing number of models on the market, it means that there will be the same number of names to match, but there are so many nice words, so some of you fight for me. After grabbing, there are two results: First, the names of many models are almost similar, it is difficult to distinguish between you and me; Second, individual car companies to seek new goals, find some strange word strange names, the two ultimately brought to consumers It's all a feeling - it's getting more and more unreadable.

It can be seen that the naming of a new car is definitely a technical activity that sees skill and level, requires extraordinary wisdom, and requires more courage to be tolerant. At this point, some well-known auto companies in the world have provided some good naming methods. We can clearly feel the success of Mercedes-Benz and BMW naming: succinct, easy-to-understand, generous, and catchy, the name of the car is not a paper or a Biography can be used for me. Perhaps with the adjustment of a certain period of time, the domestic automobile companies will gradually designate new cars. Wait and see!