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The remaining temperature of the unified lubricant casing has not faded, and ExxonMobil lubricants, which have been known for a hundred years to enter the Chinese market, have been waiting to counterattack. Yesterday, Lin Guosheng, deputy general manager of lubricants and special oil products of ExxonMobil (China) Investment Co., Ltd. disclosed to reporters that ExxonMobil will open another 100 vehicle maintenance centers in China before the end of the year, making Mobil 1 lubricants available. There are 200 specialized stores in China.
China Lubricants China Assault Open Chain Stores
The remaining temperature of the unified lubricant casing has not faded, and ExxonMobil lubricants, which have been known for a hundred years to enter the Chinese market, have been waiting to counterattack. Yesterday, Lin Guosheng, deputy general manager of lubricants and special oil products of ExxonMobil (China) Investment Co., Ltd. disclosed to reporters that ExxonMobil will open another 100 vehicle maintenance centers in China before the end of the year, making Mobil 1 lubricants available. There are 200 specialized stores in China.
â– Vehicle Maintenance Network is a strategic focus of Mobil
In response to Shell's unification, Lin Guosheng said that the fast-growing Chinese lubricants market is attracting many foreign giants to make large-scale investments. “We are also the same, but we have a strong sales channel in China. The key strategic point of the sales channel is the car conservation network. There are many consumers in China who are concerned about the performance of the engine. What we are doing is to use the existing ones in China. Market conditions, to further build a network of car care stores."
Lin Guosheng told reporters that the newly opened Baijiao Conservation Stores adopt a cooperative approach, ie Exxon Mobil, distributors and shopkeepers work together, while the store’s landing cities are directly selected by the fast-growing private cars in Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. And other big cities.
It is reported that Exxon Mobil already had a three-year plan on lubricants stores, but Lin Guosheng refused to disclose specific information on the grounds of inconvenience.
â– Lubricant market surges by 10% every year
As the world's second largest consumer of lube oil, China consumes nearly 4 million tons of oil every year. According to conservative estimates, the current market size is about 22 billion yuan. After years of competition, more than 80% of the domestic high-end automotive lubricants market is monopolized by foreign brands, such as BP, Castrol, Mobil, Shell, Total. Domestic brands occupy the middle and low market and fight for the remaining 20% ​​of profit.
According to statistics, in 2003 China’s lubricating oil consumption amounted to 4 million tons and its sales revenue exceeded 30 billion yuan. For the first time, it surpassed Russia to become the world’s second largest oil consumer nation after the United States. In the next five years, the Chinese lubricant market will increase at a rate of 10% per year.
â– Foreign giants are aiming at vehicle manufacturers
In addition to the Shell Acquisition Unity and ExxonMobil Chain Stores, many foreign giants are eyeing vehicle production or product lines. In June of this year, Castrol Group, a subsidiary of the BP Group, announced that Dongfeng Castrol Oil Products Co., Ltd. has been established with Dongfeng Group, China's largest commercial vehicle manufacturer. Afterwards, Dongfeng Motor will use Castrol Oil for all its oils from the initial installation to after-service maintenance. Both parties expect that by 2010, Dongfeng Castrol Oil Company will have an annual sales volume of 30,000 tons, accounting for 10% of the market.
In addition, the third U.S. 200,000-tonne lubricant production line in China, which is also the largest oil supplier in the United States, was announced in July. Insiders pointed out that for the increasingly competitive oil market, it is not easy for domestic brands to share a share of the high-end oil market in a short period of time.