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Traditional off-season LED lighting industry activities are still hot?
After the Guangzhou International Guangya Exhibition in June, the industry turned to the traditional so-called off-season. After visiting the investigation, it was found that after the Guangya exhibition grand celebration, the industry is still hot: a series of activities such as the group organization alliance, the company new product launch conference, the ordering conference, product promotion, dealer conference and so on. Is this a missed season in the off-season? Or the illusion of the peak season? The industry's performance in the first quarter exceeded expectations or entered a period of rapid growth. Since the beginning of 2014, the industry has become more and more integrated. Large and medium-sized enterprises, high- and low-end markets, increasingly fierce competition in the industry, and economic development tend to be slow, the industry can not help but worry about the red-hot situation of quarterly results. In fact, in the first quarter of 2014, the total output value of China's LED industry reached 74.68 billion yuan, a year-on-year increase of 25.9. At the same time, the majority of domestic LED companies in the first quarter report is quite beautiful: such as Sunshine Lighting's LED revenue in the first quarter reached 300 million yuan, compared with 1.4 last year. 100 million yuan realized doubled growth; Huacan Optoelectronics' first-quarter revenue increased by 150.89; Sanan Optoelectronics' first-quarter revenue increased by 30; Hongli Optoelectronics' first-quarter operating income and net profit were 30.26 and 71.95 respectively. Currently LED industry, especially LED lighting The field is one of the industries supported by the state. China has successively issued the "China's phasing out the incandescent lamp road map", "semiconductor lighting energy-saving industrial planning", "China's gradual reduction of fluorescent lamps containing mercury roadmap" and other policies, and gradually increase the financial subsidies of LED lighting products, while further refinement Relevant standards for LED lighting products. It is understood that on February 19th, the Ministry of Science and Technology, the Ministry of Industry and Information Technology also issued the "Notice on Printing and Distributing the Special Action Plan for Energy Conservation and Emission Reduction in 2014-2015" to encourage major energy conservation with clear industrialization prospects such as semiconductor lighting. The emission reduction technology will further deepen the implementation of industrial demonstration projects such as the Ten City Wanhao Semiconductor Lighting Application Engineering, encourage enterprises to increase investment in research and development, and further expand market share through technological innovation. All kinds of signs indicate that the LED lighting industry will have entered a period of rapid growth in 2014. Light or not light enough to be their own in July 2013, the lighting industry has ushered in the most serious off-season! Lighting cities across the country (including the ancient town) do not have a taste of customers, so light that there is no salt! Searching for industry news in July and August last year, you will find that this sentence is the most frequently seen. It is understood that in the market environment of product price increase, store price increase, and fierce competition, the sales volume of the lighting market in the first three months of 2013 decreased by 25-50. Many dealers have lost money, and many dealers have exited the lighting market. Willingness. Therefore, it was not surprising that the tide of bankruptcy and running winds last year. In comparison, in June and July of 2014, the LED lighting industry was obviously more calm in the noise. Some industry analysts said that this year's industry competition is more intense, brand warfare and channel warfare are spreading, and price competition is still the main hot spot. Although the price of LED products continued to decline, the rate of decline began to slow down. Fortunately, the entire industry market is showing a hot trend, the technical level is high, the import and export is continuing upwards, the company's performance is particularly positive, and the industry prospect is broad. Regarding the problem of how to deal with and solve the industry's off-season, our planning team went out to visit local manufacturers and stores. Most of the respondents indicated that the off-season in 2014 was not obvious last year. The off-season is not weak, but the corporate brand is built and The development of sales channels is particularly important. The off-season is not light, mainly depends on the company itself, and a certain industry executive said so. As the saying goes: the poor will change, and the change will pass. In the off-season of the LED lighting industry, according to the trend of the industry development, the strengths and weaknesses of its own development, and actively change, not only can the company do not be light in the off-season, it is better than the peak season.