The world's top ten LED packaging manufacturers ranked only in the woods in the country?

At the 2016 Strategiesin Light (SIL) and LEDShow conference in Santa Clara, Calif., senior analyst Stephanie Pruitt said that the incredible price drop has led to a decline in revenue in the packaged LED market and is expected in many applications. , quality and value at the 2016 Strategiesin Light (SIL) and LEDShow conference in Santa Clara, Calif., senior analyst Stephanie Pruitt said that the incredible price decline has led to a decline in revenue in the packaged LED market, and is expected In many applications, quality and value still outweigh the price in purchasing decisions. At the SIL Week plenary session, Stephanie Pruitt brought her latest packaged LED market research. Pruitt pointed out that the bulb and luminaire market is growing, which bodes well for LED packaging because almost all new lighting products are based on LEDs. My previous prediction of a 13% increase in the packaged LED market in 2015 is clearly correct and reasonable, Pruitt said. However, in fact, the LED market fell by 2% in 2015. So Pruitt is investigating the reasons for the decline in the market. The large price drop in lighting and backlighting applications is the main culprit, as LED shipments continue to climb. Pruitt said the decline was more than anyone expected and was mainly caused by a large number of mergers and acquisitions in China. We saw a lot of small companies go bankrupt, a large number of medium-sized companies were acquired, and this led to the company's closing sales, Pruitt said. At the same time, healthy companies have no choice but to match this offer unconditionally. In the second half of 2015, the price of medium power LEDs dropped by 30%-40%. High-power LEDs are less affected by this, but still fall by 20-30%. As always, the announcement of the top ten global supplier rankings is one of the highlights of the LEDSIL presentation. This year, Pruitt included the above exchange rate data for each company on the list from the US, Europe, South Korea, Taiwan and China. In dollar terms, only Lumileds and Mlinson's revenues are growing, while Seoul Semiconductor is basically flat. In their respective local currencies, Nichia and OSRAM Opto Semiconductors have achieved outstanding results. Pruitt said that although Mulinsen was the only Chinese supplier to enter the top ten, due to the stable exchange rate, China's LED revenue in 2015 was excellent overall. Then, Pruitt turned his attention to future predictions. A year ago, Strategies Unlimited predicted a growth rate of around 8% over the next five years. The new research project shows a compound annual growth rate of 4.5% until 2020. Mu Linsen's domestic LED packaging industry's absolute leader It is understood that in 2015, in the context of China's economic growth, especially the slowdown in export growth, the lighting industry's annual export data increased by 8.1%. The latest data shows that the price fluctuations of LED products have gradually slowed down, and it is unlikely that the cliff-like decline will occur again last year. According to Founder Securities Research Report, Mulinsen can achieve the industry's unpredictable cost leadership in the packaging field, mainly because of its keen sense of smell and superb execution, and has always insisted on scale expansion/process innovation and radical The strategy of market strategy, scale capacity digestion, and scale expansion. In addition, Mulinsen actively deployed downstream lighting applications, expanded mid- to high-end brands and channels, and increased valuation space. The cost advantage of Mulinsen LED lamp beads is obvious, and the layout of downstream lighting does not affect the sales of the company's lamp beads business. At the same time, Mu Linsen continued to strengthen the construction of e-commerce platform and the promotion of media advertising; increase efforts to introduce excellent sales talents, and build a high-quality, high-efficiency marketing team; as always, increase investment in scientific research and drive product innovation upgrade. In terms of production management, we will increase the R&D and production lines that support the supply of raw materials such as brackets and epoxy resins for LED packaging products, integrate the raw material industry chain, improve production efficiency, improve product quality, and form economies of scale and cost. Consolidate its leading position in the integration of industrial chain; upgrade the technical level of LampLED, LED digital tube and dot matrix products, further optimize the production process; increase the investment of SMDLED and power LED products, improve the packaging product line; continue to expand to the downstream field, Developed LED application products suitable for the trend of the times, high quality and high competitiveness, including lighting and indoor and outdoor lighting products. Mulinsen’s investment strategy for new business expansion is very clear. For example, in the upstream chip, it has established strategic partnerships with Taiwan’s Jingyuan and the mainland Huacan. The industry generally believes that large-scale production drives the company to implement large-scale procurement of chips, which can obtain lower chip prices from suppliers, stabilize the supply channel of Mulinsen chips and effectively reduce the cost of chip procurement. Founder Securities pointed out that with the large-scale cost advantage (large-scale expansion + large-scale digestion capacity), aggressive market strategy, and production equipment, process technology and other innovative Mulinsen Dangren will not become the absolute leader of the LED packaging industry, with an annual production capacity of 350 billion SMD /Lamp, with a fixed expansion of 490 billion, will be fully ahead of the competition.

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