The Obvious Constraints on the Export of Tower Cranes in China Cannot Be Ignored

Summary of contents: In recent years, the export volume of tower cranes in China (hereinafter referred to as tower cranes) has been increasing day by day, and the quality has also rapidly increased. However, there are still many constraints that affect the further export of China's tower cranes. 4. Random file constraints Random file data, graphics, translation difficult to understand, maintenance cycles and maintenance points are not clear, can not guide users to use.

In recent years, the export volume of tower cranes in China (hereinafter referred to as tower cranes) has increased and the quality has also been rapidly increased. However, there are still many constraints that affect the further export of tower cranes in China.

First, the tower crane has a short supply period and low prices.

Secondly, the export of tower cranes in China has developed rapidly in recent years, and Chinese companies are increasingly influencing the pattern of the international tower crane market. In 2006, Zoomlion’s total value of 70 million yuan and a total of 79 sets of tower crane products were exported to Africa and Angola at one time, setting the highest export volume and quantity of tower crane products in China; in recent years, Zoomlion, Chuanjian, and Yongmao Major domestic tower crane manufacturers, such as Shenyang Construction Machinery, have been successively exported to developed countries and regions such as Western Europe, the Americas, and Australia. At the same time, they have occupied certain markets in the Gulf region and India.

Third, the government has strengthened the strategic research and overall planning of the lifting machinery industry. Provide industrial development policy information services and consulting, improve the lifting machinery market system and integrate with the international market system, provide a fair environment for industrial development, support the integration of resources between domestic and foreign industries, and cultivate world-class Chinese lifting machinery brand enterprises.

Fourth, some tower crane production enterprises have formed the core competitiveness of enterprises. Form core resources such as technology, management and sales networks, establish independent brands and independent intellectual property rights, cultivate and establish high-quality foreign trade teams and international business personnel, and establish a network of agents in the Middle East, the Americas, Africa, Southeast Asia, and Europe. In terms of product quality, dedication to customer considerations, the implementation of a full range of optimization of the overall design, improve the reliability of the whole machine.

Fifth, industry organizations have accelerated the establishment of self-regulatory coordination mechanisms. Strengthen the certification of products entering the “mainstream market”, including EU CE certification, Russian GOST certification and US safety standard certification, standardize market competition order, stop low-cost vicious competition, protect intellectual property rights, and actively respond to trade frictions.

Constraints can not be ignored 1. The primary constraints China's tower crane manufacturers do not form a brand in the international market. Some internationally renowned tower crane companies have been tempered for several decades and established their own brand reputation worldwide. In terms of brand building, China's tower crane companies still need further efforts. In addition, there is still a gap between the quality of tower cranes in China and the similar products of large international companies. In addition, it is the after-sales service problem. China's tower crane enterprises are obviously insufficient for the training of local agents and users across borders, and some agents have poor after-sales service capabilities. As a bridge connecting manufacturers and users, agents play an extremely important role in promoting the prosperity and development of the tower crane industry. They should actively promote and improve the agent service system.

2. Constraints of common sense and awareness Domestic tower crane manufacturers have international advanced standards (FEM.001, prEN14439, ISO crane related standards, etc.), local (national and regional) standards and environment, including product standards, certification requirements, The local industry level, temperature, power supply, economic level, and government management level are all unfamiliar.

The people-oriented security awareness and service awareness of Chinese enterprises are far behind the advanced countries. For example, the layout of the electrical cabinets of tower cranes does not take human factors into full consideration, resulting in inconvenience in operation and maintenance; some warning signs are improperly placed in position and do not function as safety warnings; the design and setting of various protective facilities are either poor in reachability or are not in shape. Beautiful. Such problems are often caused by weak security awareness, and do not require much cost to solve.

3. Constraints on Transportation Some tower cranes in China have poor packaging design, and even do not have packaging design. This causes some parts and components to be deformed and damaged as a result of collisions, abrasions, and other causes during transport and access to the containers. In addition, some workpieces do not have lifting points, such as booms, walking underframe struts, etc. These types of components have large geometric dimensions, which are inconvenient for transportation and installation; some workpieces are designed with lifting points but the design of the lifting point is unreasonable. Unbalanced or inconvenient installation, partial painting after partial lifting and damage.

The cross-section dimensions and length dimensions of structural members such as booms and standard sections are not rationally designed. In the past, only inland transportation and installation were considered convenient. At present, seaborne containers are used. Either standard containers cannot be installed, or standard containers are not fully installed. The large amount of waste leads to increased transportation costs. If the boom length is designed to have a nominal size of 6 meters, 20-foot containers cannot be installed, 40-foot containers and space are not uncommon. In addition, there are no standard chip sections, plate type climbing frames, and split lower support designs. This leads to standard cases that cannot be installed. The use of expensive open top boxes and flat boxes increases the transportation costs.

4. Constraints of random files Random file data is less, graphics are less, translation is difficult to understand, maintenance intervals and maintenance points are not clear, and users are not well-guided to use. The parts catalogues are not updated in time (design changes frequently) and affect the correct supply of accessories.

5. Constraints of basic industries China's steel base is weak. There are few high-strength steels, and there are few steels with good low-temperature performance, Grade C and Grade D, which directly restrict the expansion of the export surface. The electrical control components rely on international famous brands, and the price is high, partially offsetting the price advantage of China's tower cranes.

6. Constraints of parts library China's tower crane parts library is not perfect. To solve this problem, we can consider the key breakthroughs in sales in the export area and avoid bourgeoning. At the same time, try to use locally available brand accessories.