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The Ministry of Commerce held the "China Brand Festival" award ceremony. Sinotruk Group's "SINOTRUK" commercial vehicle brand won the most competitive brand and became the only heavy truck manufacturer in China.
It is understood that since 2006, the Ministry of Commerce has taken the “Brand Miles†as an entry point, and has comprehensively promoted brand building in the business field by establishing four systems for brand evaluation, promotion, promotion and protection. The brand evaluation was based on brand recognition, loyalty, internationality, investment, and degree of protection. The participating brands were all established in China and registered as China. The Ministry of Commerce issued a list of the “Most Market Competitive†brands in 2006, covering 222 independent brands in 19 categories including food, beverages, clothing, home appliances, and transportation.
In the six years since the restructuring of China National Heavy Duty Truck in 2001, production and sales volume has increased by 12.5 times, and the market share has increased by 5 times, making it the leading company in the domestic heavy truck industry. At the same time of rapid development, China National Heavy Duty Truck Co., Ltd. aims to build a century-long heavy truck, vigorously implement brand building, and quickly establish international standards in brand building. In 2004, China National Heavy Duty Truck launched the "SINOTRUK" (China Truck) brand building plan, which was successfully registered in Hong Kong in that year and officially registered with the approval of the State Administration for Industry and Commerce in 2006. With the support of China National Heavy Duty Truck's technological and service advantages, " "SINOTRUK" brand has accelerated its pace in the international market, and the brand's reputation in the international market has increased rapidly.
In 2006, China National Heavy Duty Truck exported 6,296 vehicles, which accounted for two-thirds of the total domestic heavy-duty trucks and earned foreign exchange of US$213 million. From January to February of this year, 2,127 export orders have been received. In order to adapt to the further expansion of the international market, the work of Sinotruk "SINOTRUK" to join the Madrid Treaty (International Trademark Registration) has now started.
According to the "Measures for the Evaluation and Protection of Brands in the Commercial Fields" of the Ministry of Commerce, the brands that have been awarded the title of the most market competitive brand can be uniformly stipulated by their companies in the packaging, decorating, brochures, advertising, and Internet media of products or services. Market competitive brand identity.